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☆ The Barbie playbook: How Mattel's CEO is transforming the toy maker into an entertainment company
▼ + stars: | 2024-09-19 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Read previewMattel CEO Ynon Kreiz is trying to transform the toy maker into an entertainment company — but don't look for it to be a funder or distributor in its own right. After 2023's smash success of Greta Gerwig's "Barbie," Kreiz has become one of the most intriguing figures in Hollywood. Kreiz spoke with Business Insider on Wednesday about lessons from Barbie and how he's turning Mattel into an IP company. At a time of massive disruption in entertainment, Kreiz thinks Mattel is well-positioned. But "Barbie" established a blueprint for Mattel's future projects in working with top creatives, providing promotion power, and staying true to its brands, Kreiz said.

Persons: —, Ynon Kreiz, Greta Gerwig's, Barbie, Kreiz, John Cena, . Abrams, Kara Swisher, Mattel, Mattel Mattel, What's, We're, it's Organizations: Service, Mattel, Business, Advance, YouTube, Maker Studios, Disney, Endemol Group, Warner Bros, Procter, Gamble, Adobe Locations: Hollywood, ., New York, billings

☆ YouTube's product chief explains its approach to AI as the tech becomes a bigger part of content creation
▼ + stars: | 2024-09-18 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

At Google's Made on YouTube event on Monday, the product roadmap was clear: AI, AI, and more AI. But as AI tools become even more integrated into YouTube, one has to wonder: Will AI content ultimately overtake human content on the app, and does YouTube worry about that? That said, the company isn't opposed to allowing AI content to proliferate across the platform, Voolich said. Some influencers such as MrBeast and Dude Perfect are testing out AI tools as a means to work more efficiently. "YouTube very much puts its partners first," Voolich said, describing a group that includes music artists, video creators, and other creatives.

Persons: D4vd, Joe Ando, Johanna Voolich, Voolich, It's, it's Organizations: Service, YouTube, Google, Business Locations: ideation

☆ ‘Shōgun’ makes history and other standout moments from the Emmy Awards
▼ + stars: | 2024-09-16 | by ( Sandra Gonzalez | ) edition.cnn.com time to read: +7 min

In all, the series picked up four awards, including history-making individual acting honors for its two stars Sanada and Anna Sawai. John Oliver thanks his late dogJohn Oliver at the 76th Emmy Awards on Sunday, Sept. 15, 2024 at the Peacock Theater in Los Angeles. You’re very good girls, you’re very good boys, and you all deserve a treat!”John Leguizamo stands up for progressJohn Leguizamo at Sunday's Emmy Awards. Despite my name, I come in peace.” – Will Smith, a English writer and producer and winner of outstanding writing for a drama series for “Slow Horses,” referencing that moment from the Oscars. Nine times out of ten, I’m right.” – Steve Martin“Welcome everybody to the 76th Emmy Awards — also known as broadcast TV’s biggest night for honoring movie stars on streaming services.” – Dan Levy, who hosted alongside dad Eugene a solid – if not safe – show

Persons: Shōgun, Justin Marks, Hiroyuki Sanada, Chris Pizzello, “, ”, Sanada, Anna Sawai, Sawai, ” Richard Gadd, Richard Gadd, I’d, Lisa Colón, Zayas, Liza Colon, Jae, Tina, Meryl Streep, Sheryl Lee Ralph, Carol Burnett, ” Candice Bergen, ’ Candice Bergen, Kevin Winter, Murphy Brown, Candice Bergen, she’s, Bergen, Dan Quayle, Murphy, Selena Gomez, Steve Martin, Martin Short, John Oliver, Danny Moloshok, Sarah McLachlan, ” Oliver, John Leguizamo, Mario Anzuoni, Reuters John Leguizamo, Leguizamo, “ She’s, Kathy Bates “, ” – Will Smith, Nicole Kidman, Steve Martin “, —, ” – Dan Levy, Eugene Organizations: CNN, Voters, Republican, Peacock, Reuters, New York Times Locations: Los Angeles

☆ Hollywood's secret weapon is an independent animation studio called Titmouse
▼ + stars: | 2024-09-14 | by ( Sarah Whitten | ) www.cnbc.com time to read: +5 min

Amazon Prime Video's "The Legend of Vox Machina" is one of the many shows using animation from independent studio Titmouse Animation. Amazon StudiosThere's a powerhouse in the entertainment industry that remains unknown to many casual cartoon viewers — it's called Titmouse Animation. Titmouse worked on Disney's "Star Wars Galaxy of Adventures," a series of animated shorts set in the Star Wars universe. "When we were looking at animation studios, Chris [Prynoski] made it really clear that Titmouse wanted to get into prime-time-style adult animation and that their No. Netflix's "Big Mouth" was produced through Titmouse's animation studio.

Persons: it's, haven't, you've, Chris Prynoski, doesn't, Titmouse, Prynoski, we've, Chris, Shannon Prynoski, Daria, Beavis, Ben Kalina, they've, Kalina, Andrew Goldberg Organizations: Amazon, Amazon Studios, Netflix, Paramount, Hollywood, Disney, Universal, MTV, Cartoon Network, MTV Animation, Wars Galaxy, Star Wars, Warner Bros

☆ A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
▼ + stars: | 2024-08-31 | by ( Kelsey Vlamis | ) www.businessinsider.com time to read: +7 min

But she said social media just isn't what it used to be. As a result of the influx of newer influencers, longtime content creators are seeing a decline in their audience engagement. The company has a website dedicated to resources for Instagram creators, including tips and explanations about its ranking system and algorithms. There is not a specific section addressing creator mental health, though a blog post from Mental Health Awareness Month in 2023 briefly addressed the issue. I started from being a backpacker and having no money," she said, adding she still loves her job and sees herself working in social media long-term.

Persons: —, Bree Rose, Rose, Instagram, she's, Zers, Goldman Sachs, Julia Broome, It's Organizations: Service, Business, Social, Mental Health Locations: Washington, Mexico, France, Los Angeles

☆ OpenSea receives Wells notice from SEC, regulator says NFTs are securities
▼ + stars: | 2024-08-28 | by ( Mackenzie Sigalos | ) www.cnbc.com time to read: +3 min

Crypto marketplace OpenSea has been added to the SEC's list of targets, as the regulator extends its crackdown on the sector. The company's CEO said in a post on X on Wednesday that the U.S. Securities and Exchange Commission issued a Wells notice against OpenSea. A Wells notice is typically one of the final steps before the SEC issues formal charges. The letter, according to the OpenSea chief, alleges that the nonfungible tokens, or NFTs, sold on its platform are securities. In May, investment platform Robinhood announced it received a Wells notice for the company's crypto operations.

Persons: Wells, Devin Finzer, OpenSea, Coinbase, Gary Gensler, Crypto, haven't, Donald Trump, Trump, Gensler Organizations: U.S . Securities, Exchange Commission, OpenSea, SEC, NFTs, CNBC, Ethereum Foundation, Robinhood, Republican Locations: California, U.S

☆ Gen Z Is Fighting Loneliness With Social Events, Clubs, Dinner Parties
▼ + stars: | 2024-08-22 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +10 min

The next day after work, Nagel-Mayberry made her way to the run club's local meeting point. Kong started looking for chess clubs near her in Los Angeles, but they were all for older men or younger children. Now, roughly 300 people between 21 and 35 attend LA Chess Club each Thursday evening. According to Eventbrite, book-club listings were up 24% in 2023 from the prior year, and themed book clubs, such as queer book clubs, saw an 82% increase in attendance. "The first book club was on a Wednesday, so I wasn't able to go to my run club," she told me.

Persons: Julia Nagel, Mayberry, Nagel, I've, Sheila Liming, Zers, Gen, Z, Michelle Kong, Kong, livestreaming, hankering, Liming, —, we're, Ben Bradbury, Eventbrite, Maya Aristimuño, aren't, Casa, Gen Zers, Mills Organizations: Electric Athletic Club, Friendship, Gallup, American Survey Center, LA Chess, Maristi Creative, Soho, GGA Partners, Soho House Locations: Chicago, Los Angeles, New York City, New York, Vicente, Soho

☆ Dan Stevens on His Best Movie, TV Roles: 'Downton Abbey,' 'Legion'
▼ + stars: | 2024-08-12 | by ( Caralynn Matassa | ) www.businessinsider.com time to read: +9 min

Advertisement"I think career is defined as much by what you say no to as what you say yes to," Stevens tells Business Insider. He famously devastated "Downton Abbey" fans by requesting to leave the beloved period drama, which necessitated killing off his fan-favorite character Matthew Crawley. "There was a real openness to see actors try things that they've not necessarily been seen in before over here, and that was very, very appealing to me," Stevens says. AdvertisementOn the excitement and terror of leaving 'Downton Abbey'Dan Stevens was one-half of the most popular couple on "Downton Abbey." AdvertisementAnd one that I particularly enjoy is when people say how much they enjoyed "High Maintenance," which was a show that I really really loved being a part of.

Persons: Dan Stevens, It's, King, Abigail, Stevens, Charles Dickens, Matthew Crawley, Herr König, terrorizes, Hunter Schafer, he's, Cousin Matthew, Felix Dickinson, it's, Downton, Al Pacino, ITV It's, I've, you've, —, Emma Watson, Emma, Harry Potter, that'll, You've, haven't, Robert Eggers, Lisa Frankenstein, Zelda Williams, We've, they've Organizations: Business, ITV, Marvel, HBO Locations: Queens, Downton, Russian

☆ My roommates and I share groceries. We all bulk shop for our apartment and save $300 a month.
▼ + stars: | 2024-08-10 | by ( Cailey Griffin | ) www.businessinsider.com time to read: +6 min

My roommates and I started sharing our bulk groceries around 2018, but my journey with sharing bulk groceries began even earlier. That experience really piqued my interest in implementing bulk grocery sharing in my own home. My last bulk grocery run was to Jewel-Osco . Since we began bulk shopping and sharing our groceries, we save around $260 to $300 a month. AdvertisementDepending on how much we save in a month, some of our bulk shopping money will go towards collective household bills.

Persons: René Morrell, we've, who's, Joe's, I'm, filet mignon, we'll Organizations: Service, School of, Art Institute of Chicago, Costco Locations: Chicago

☆ Why Ibiza is having a fashion moment once again
▼ + stars: | 2024-08-09 | by ( Suyin Hayes | ) edition.cnn.com time to read: +8 min

CNN —There are two rather different perceptions of the Balearic island of Ibiza near Spain. “Today, (Ibizan style) still persists and is absolutely recognizable anywhere in the world.”Fashion brand Reformation dedicated their latest summer collection to Ibiza. ReformationAs well as on-island boutiques such as Annie’s Ibiza and Vicente Ganesha, Ibiza style is celebrated by Loewe’s creative director Jonathan Anderson, who grew up vacationing in Ibiza, and since 2017, has spearheaded a high end collaboration between the luxury house and another legendary local institution Paula’s boutique. “When the pandemic happened, there was a chance to reframe what Ibiza was about: slow travel, wellness and mindfulness,” Fonner said. “I don’t really think (Ibiza) has gained popularity in recent years; I believe it has always been popular artistically,” she said.

Persons: Gala Mora, Freddie Mercury, Grace Jones, Bob Marley, ” Mora, ”, Vicente Ganesha, Jonathan Anderson, Shane Fonner, ” Fonner, ‘, Assouline, biennal, Sergio Sancho, Oriol, Oriol Maspons Sancho, Sancho, “, Irene de Andres, Mora Organizations: CNN, “, L.E.R, Enric, Contemporary Art Museum Locations: Balearic, Ibiza, Spain, North America, Bohemia, Agrotourism, Spanish, Madrid

☆ Three Disney films could top $1 billion this year after box office rut
▼ + stars: | 2024-08-08 | by ( Sarah Whitten | Whitten Is A Social Media Writer For Cnbc. | ) www.nbcnews.com time to read: +8 min

After years of starts and stops at the box office, Disney appears to have hit a groove in 2024. Its latest Pixar film, “Inside Out 2,” is now the highest-grossing animated film of all time, topping $1.5 billion at the global box office. And the box office hits aren’t expected to stop there. Disney has long been a box office champion, driving significant ticket sales domestically and globally. In the year before the pandemic, Disney had seven theatrical releases top $1 billion at the box office.

Persons: Disney, ” —, ”, Paul Dergarabedian, bemoaned, Shawn Robbins, We’re, Bob Iger, Covid lockdowns, Iger, Disney’s, Riley, ” Iger, Wednesday’s, ‘, ’, America, we’re, Romulus ” “, King, Moana, Robbins, “ Organizations: Pixar, Disney, Comscore, Star, Marvel, Century Fox, Sony, Star Wars, Lucasfilm Locations: ”, Comscore, Anaheim , California

☆ 'Road House' director Doug Liman said 50 million people watched his movie, but he 'didn't get a cent.' Compared to Amazon, he said Apple TV+ is 'above board.'
▼ + stars: | 2024-08-01 | by ( Eammon Jacobs | ) www.businessinsider.com time to read: +3 min

Read preview"Road House" director Doug Liman said Amazon didn't pay him "a cent" despite 50 million people watching the action movie starring Jake Gyllenhaal on Prime Video. Road House has become Amazon MGM Studios’ most-watched produced film debut ever on a worldwide basis. In it, he said that the studio originally agreed to give "Road House" a traditional theatrical release, but plans changed. "Forget about the effect on the industry — 50 million people saw 'Road House' — I didn't get a cent, Jake Gyllenhaal didn't get a cent, [producer] Joel Silver didn't get a cent. Cases like "Road House" are part of why the writers' and actors' unions went on strike from May to November last year.

Persons: —, Doug Liman, Jake Gyllenhaal, Patrick Swayze, Liman, IndieWire, Jake Gyllenhaal didn't, Joel Silver didn't Organizations: Service, Amazon, Apple, Business, Amazon MGM Studios, MGM

☆ We almost had a secret Deadpool Christmas movie — and it was going to be marketed as a deliberately bad buddy cop movie to avoid leaks
▼ + stars: | 2024-07-31 | by ( Jason Guerrasio | ) www.businessinsider.com time to read: +4 min

Reynolds revealed on an episode of "Hot Ones" that he had once planned to promote an intentionally bad-sounding movie called "Alpha Cop" as a ruse. As Reynolds pointed out on "Hot Ones," marketing a fake movie would help with leaks of what was being cooked up for the next Deadpool movie. "Ryan's idea was, the $100-plus million that studios spend on marketing a big Marvel movie, fuck that, let's do 'Alpha Cop,'" Wernick said. There was even an 'Alpha Cop' poster made. "Deadpool & Wolverine" is in theaters now.

Persons: —, Ryan Reynolds, Hugh Jackman, Reynolds, Rhett Reese, Paul Wernick, Ryan, Reese, Wernick, Fox, Marvel, Cable Organizations: Service, Marvel, Business, Force, Alpha, Fox, Disney Locations: Wade

☆ Google’s Olympics ad went viral for all the wrong reasons
▼ + stars: | 2024-07-29 | by ( Clare Duffy | ) edition.cnn.com time to read: +4 min

Well, a new Google ad says artificial intelligence can now do that for you. It shows the young girl training to compete like her hero, thanks to hurdling technique tips generated by Google’s AI search feature. But many early AI tools seem to do the opposite, instead enabling computers to generate traditionally human creative outputs such as art, music and stories. And yet tech firms have forged ahead with rolling out AI tools that can create new emojis, speak and even generate videos. Google did not respond to CNN’s request for comment regarding the backlash to the Gemini ad.

Persons: Mickey Mouse, It’s, Sydney McLaughlin, “, Google’s, McLaughlin, OpenAI’s, Deadspin Will Leitch, ” Shelly Palmer, Syracuse University’s S.I, ” Apple, Sonny, Cher’s, Apple Organizations: New, New York CNN, Olympics, Google, Big Tech, Tech, Syracuse University’s, Newhouse School of Public Communications Locations: New York

☆ Artists in New York got $1,000 monthly through a basic income program. One participant used the money to pay bills and afford healthcare.
▼ + stars: | 2024-07-12 | by ( Allie Kelly | ) www.businessinsider.com time to read: +7 min

Bunnell was a participant in Creatives Rebuild New York's guaranteed income program. Some of the guaranteed income participants lived in cities, while others lived in rural areas. Related storiesCreatives Rebuild New York's guaranteed income program joins over 100 similar pilots across the US aimed at reducing local poverty levels. The organization allocated $43.2 million total to the guaranteed income program and $61.6 million to the artist employment program. Courtesy of Jacinta BunnellHave you benefited from a guaranteed income program?

Persons: —, Jacinta Bunnell, Bunnell, Stavros Niarchos, Dr, Diana Pearce, Maura Cuffie, Peterson, Jacinta Bunnell Bunnell, I've, Jacinta Organizations: Service, Business, Mellon Foundation, Tides Center, Ford Foundation, Rebuild, New Locations: Stone Ridge , New York, Manhattan, New York, Northwest Brooklyn, Rebuild New York, York

☆ Ad giant Omnicom lifts the lid on its new generative AI platform ArtBotAI, which it says improves ad performance by 40%
▼ + stars: | 2024-07-10 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

The execs leading ArtBotAI said it differs from other ad agency holding groups' AI offerings because it builds on the ArtBot content automation tool its Critical Mass agency originally launched in 2022. "It's not just a generative AI tool, it's an automation tool that has been operationalized with large accounts at scale." Related storiesArtBotAI's generative AI functionality is driven by Omnicom's large language models, which it has created through partnerships with companies including Microsoft, OpenAI, Google, Getty, Adobe, and Amazon. KAITLIN MOERMANOmnicom said clients using ArtBotAI have, on average, achieved 40% increases in ad engagements like clicks and video views since they began using the platform. Omnicom stated in its February financial filings that its use of generative AI presents risks like ethical considerations, a negative impact on the public perception of the company, and the need to comply with various regulations.

Persons: —, ArtBotAI, ArtBot, Paolo Yuvienco, It's, Artbot, Yuvienco, Valerie Vargas, Alissa Hansen, KAITLIN MOERMAN Omnicom, Omnicom, Hansen, Ingo Duckerschein, Duckerschein Organizations: Service, Business, Apple, Unilever, Pfizer, Volkswagen, Omni, Omni Assist, Microsoft, Google, Getty, Adobe, Advertising, United Talent Agency, Agency, WPP, Intuit, Taboola Locations: North America

☆ There's a reason AI firms can barely conceal their contempt for the creative industry
▼ + stars: | 2024-07-09 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +1 min

AI companies have been upfront with their goal to disrupt the creative industry. But they have barely been able to hide their contempt for the artists they are trying to displace. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAI companies may be hard at work disrupting the creative industry, but some firms can barely hide their disdain for the artists their product might hurt. This story is available exclusively to Business Insider subscribers.

Persons: —, Mira Murati, Murati Organizations: Service, creatives, Dartmouth College, Business Locations: Columbia, mater

☆ VidCon 2024 showcased the internet's hottest stars you may never have heard of. Here are 7 top takeaways from the annual creator industry conference.
▼ + stars: | 2024-07-01 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.

Persons: —, Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia

☆ Britain looks to upstage France with play for world's third major AI hub after U.S., China
▼ + stars: | 2024-06-26 | by ( Ryan Browne | ) www.cnbc.com time to read: +7 min

But key challenges face the country as it looks to become the world's third-biggest AI hub. At the London Tech Week conference in the Olympia events venue earlier this month, tech executives from around the world touted London and the U.K. as a place to invest. London vs. FranceLondon is facing heated rivalry from France for the title of European AI leader. Can the UK keep its European AI crown? Seeking regulatory clarityAnother key source of uncertainty for tech leaders is the future of AI regulation in the U.K.

Persons: Mike Kemp, Alex Kendall, — Kendall, Wayve's, Brent Hoberman, Wayve, it's, Salesforce, Janet Coyle, Coyle, Arthur Mensch, Hanno Renner, that's, Europe's, CNBC's, Philip Belamant, Zilch, Matthew Holman, Cripps, Holman Organizations: Global, London Tech, Sage, Google, London, Partners, Viva Tech, Accel, CNBC, Mistral France Paris, Alpha, Alpha Germany Heidelberg, Face France Paris, France Paris, United, United Kingdom London, Kingdom London, Tech, European Union Locations: London, United Kingdom, China, Olympia, SoftBank, San Francisco, Vancouver . U.S, France London, France, Brazil, Silicon, Europe, Paris, Berlin, Alpha Germany, Germany, Brexit, Britain

☆ Opinion: Five keys to unlocking a creative, restful life
▼ + stars: | 2024-06-25 | by ( Opinion Tess Taylor | ) edition.cnn.com time to read: +12 min

If, like me, you’re wondering about how to rest more, and rest better, you’re in luck. What makes for a creative life? What’s left is creative work, whether we call it “creative” or not. For instance, being a preschool teacher or a social worker or a sales rep is creative work: It requires judgment, empathy, decision making and problem solving. People who flourish in stressful, demanding jobs are ones who have good boundaries between work life and their personal lives.

Persons: Tess Taylor, CNN — It’s, you’re, Tess Taylor Adrianne, —, unsustainably, Alex Soojung, Kim Pang, ”, Alex, Zoom, I’ve, Kim Pang Andreas Gebert, haven’t, It’s, I’m, What’s, I’d Organizations: “, CNN, Research Locations: Silicon Valley, Cambridge

☆ OpenAI's CTO treats creativity like a problem to be solved — and that itself is the problem
▼ + stars: | 2024-06-25 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +9 min

You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Advertisement"These people treat creativity like a problem to be solved," he continued. "All these things shouldn't be there in the first place, but all these things are work that some people have to do. "I think we need to have an honest public debate about the advantages, but also the pitfalls and dangers of AI technology," Astray said.

Persons: —, Mira Murati, Jeffrey Blackburn, ChatGPT, Murati, Ed Zitron, Zitron, Boris Eldagsen, OpenAI's DALL, Eldagsen, FABRIZIO BENSCH, Miles, doesn't, OpenAI, Sam Altman Organizations: Service, Business, Dartmouth, OpenAI, Sony, Reuters Locations: OpenAI

☆ Adobe's misfortune may be a windfall for these 2 up-and-coming art apps
▼ + stars: | 2024-06-18 | by ( Aditi Bharade | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementLinearity, a vector-based app similar to Adobe's Illustrator, did not disguise its intention to get customers to switch apps. Inkscape, a free, open-source software similar in function to Illustrator, took a subtle swipe at Adobe in a June 9 X post. And some users seem desperate to make the switch, with creatives on TikTok and X sharing extensive lists of alternatives to Adobe's apps. Representatives for Adobe, Linearity and Affinity didn't immediately respond to a request for comment from Business Insider, made outside normal working hours.

Persons: —, — Jessica Plowman Organizations: Service, Federal Trade Commission, Adobe, Business, Canva, MRC, Photoshop

☆ TikTok is getting into the murky business of AI-generated influencer ads
▼ + stars: | 2024-06-17 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewTikTok is rolling out a tool that will allow brands to use AI-generated avatars of real people in ads on the platform. In a demonstration in the announcement post, the company showcased a reel of AI-generated avatars built from apparent TikTok creators who explain why they'll benefit from an AI tool that uses their likenesses. "If this is something that caught on, I'd be very scared for the future of my business," micro influencer Kristen Bousquet told Business Insider in May. TikTok isn't the only Big Tech platform experimenting with AI-generated avatars.

Persons: —, SelfMade, Kristen Bousquet, TikTok, creatives —, Meta, Tom Brady, Kendall Jenner, YouTuber Organizations: Service, Business, NBA, Big Tech, Facebook, Microsoft, Apple

☆ The influencer-marketing strategies that made brands like Adobe and Google Pixel favorites for creators from underrepresented backgrounds to work with
▼ + stars: | 2024-06-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

"Influencer marketing is so personal, it's about the creator," Jenkins said. Several industry experts, including creators, have said this is because brands routinely pay creators of color less than their white counterparts on collaborations. AdvertisementSome companies like Pandora, however, have earned reputations among creators of color for fair compensation, prompting them to develop long-term partnerships spanning years. We also give the creator creative latitude whenever we can and let them co-create the concept based on what is authentic to their experience." "We usually know going into a negotiation where it's going to start and where it's going to end up."

Persons: Inclusivity isn't, Nikki Jenkins, She's, it's, Jenkins, Brandon Shi, They've, Google's, Ava Donaldson, Nneya Richards, she's, Donaldson, We're, we're, Pandora, lowballs, Leah Walker, Walker Organizations: Service, Business, Pandora, Adobe, Google, Heritage

☆ 3 Supercommuters who travel across multiple states for work share how they manage it and why it's worth it
▼ + stars: | 2024-06-15 | by ( Manseen Logan | ) www.businessinsider.com time to read: +4 min

Read previewOver the last few years, many US workers have found themselves traveling farther to get to work but going into the office less often, thanks to hybrid work models. Business Insider spoke with three commuters who have traveled through multiple states to get to work each week. Flying to Michigan weekly for work gave this New Yorker the best of both worldsMiller on the University of Michigan football field. AdvertisementLiving in the Delaware suburbs on an NYC salary made this four-state commute worth itKyle Rice. Courtesy of Kyle RiceKyle Rice started traveling from Wilmington, Delaware, to NYC every morning for work in February.

Persons: —, Miller, Susan Miller, Kyle Rice, Kyle Rice Kyle Rice, Rice, I'd, Mercier, Malick Mercier, Manseen Logan Organizations: Service, Business, Yorker, University of Michigan, University of Michigan Ross School of Business, Amtrak, BI, New York, Los Angeles International Airport Locations: Michigan, New York City, Ann Arbor , Michigan, New, City, Delaware, Wilmington , Delaware, Wilmington, Newark , New Jersey, Newark, LA, New York, Los Angeles, mlogan@businessinsider.com

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