A research firm reports that boomers and Gen Xers are among Temu's most highly engaged shoppers. Boomers and Gen X shopped on the Chinese discount app more often and spent more than other generations. AdvertisementWhy, exactly, are boomers and Gen X loving Temu so much? Millennial shoppers purchased 3.3 orders on average, Gen X purchased 4.5, and baby boomers bought a whopping 5.6. That means among people who shopped at Temu, the average boomer placed twice as many orders as the average Gen Z shopper.

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