It also sent a shudder through the male-dominated ranks of Spain's football establishment.
Rubiales, 46, has maintained that the kiss was mutual and consensual.
After weeks of resisting calls for him to step down as president of the Royal Spanish Football Federation (RFEF), Rubiales, already suspended by FIFA, finally quit on Sept. 10.
The RFEF has since sacked women's team coach Jorge Vilda, appointing his assistant Montse Tome instead as the first woman at its helm.
Reporting by Emma Pinedo, editing by Andrei Khalip and Angus MacSwanOur Standards: The Thomson Reuters Trust Principles.
Persons:
Luis Rubiales, Jenni Hermoso, Piers Morgan, Yolanda Diaz, chauvinsim, Marta Durantez Gil, Hermoso, Rubiales, Francisco de Jorge, De Jorge, Jorge Vilda, Montse Tome, Striker Olga Carmona, Emma Pinedo, Andrei Khalip, Angus MacSwan
Organizations:
Royal Spanish Football Federation, FIFA, High, Rubiales, TVE, government's, women's, Thomson
Locations:
MADRID, Spanish, Sydney, British