On the other hand, maybe wondering about Stewart's TV audience isn't the right question. If TV ratings aren't important, then why would Stewart come back to a TV network — and why would a TV network care about landing Stewart? Doing a thing he's good at on Comedy Central — the thing he was good at doing on Comedy Central a decade ago — could be a real boost. AdvertisementOne theory is that Stewart's old audience, who are … old, will indeed come back to watch him. But even if they don't, the TV people I talked to argue that it won't matter that much to Comedy Central.

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Persons: Jon Stewart hasn't, Stewart, —, Jon Stewart, Will, Trevor Noah, Nielsen, Noah's, buoying Stewart, Stephen Colbert, Taylor Sheridan, Tom Cruise, Stewart — Organizations: YouTube, Service, Cable, Nielsen, Comedy Central, Variety, Apple, Comedy, CBS, Paramount, Warner Bros Locations: TikTok