Brits are going crazy for the bacon and sausage buns offered by Greggs, an 85-year-old chain of budget bakeries that just posted its best-ever performance.
Pre-tax profit also jumped more than 13% last year to a record high of nearly £168 million ($213 million).
Greggs’ breakfast meal deal — which includes a sausage, bacon or omelette-filled bun and a drink — starts at £2.85 ($3.62), and is particularly popular with customers, a company spokesperson told CNN.
Sales grew to a record £1.8 billion ($2.3 billion) last year, up from £1.2 billion ($1.5 billion) in 2021.
Greggs café, Tasty by Greggs, inside Primark's Oxford Street store in London in October 2022.
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London CNN —, Greggs, Ireland —, McDonald’s, Roisin Currie, “ Greggs, ” Matt Britzman, Hargreaves Lansdown, Greggs café, John Nguyen, benedict — Greggs Benedict, Still, Alex Morton
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London CNN, Ireland, CNN, Press Association, AP
Locations:
United Kingdom, Newcastle, England, London, Fenwick