But making it more popular than Twitter would be a big win for Mark Zuckerberg. Most Twitter users know that the platform comes alive during a breaking news event, such as Russia's invasion of Ukraine in 2022. Those paying average Joes are now prioritized in the feed, devaluing Twitter as a place to discover interesting people. A recurring theme on Threads: It's a nice place to hang out (for now...) Insider/Shona Ghosh/ThreadsThat niceness could be fragile and temporary. Threads may go the same way since, as the internet loves to say, we can't have nice things.

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Persons: Mark Zuckerberg, Meta, TikTok's, Zuckerberg, Samuel Beckett, beery louts, Paul Graham, Paul Graham Zuckerberg, Shona Ghosh, Twitter, he'll Organizations: Twitter, Meta, ICE Locations: Ukraine