Generative artificial intelligence won't take jobs from retail workers; instead, it will make them better at their jobs, Salesforce CEO Marc Benioff told attendees at the National Retail Federation's annual conference in New York last week.
They're not going to need as many agents," Benioff said.
The system was able to augment those agents and make them better," Benioff said.
With generative AI, he added, Gucci had taken its customer service agents to "a whole other level."
"They're pretty incredible people, using generative AI for the first time," Benioff said.
Persons:
Marc Benioff, Benioff, NRF, John Furner, Loro Piana, Gucci —, They're, That's, bam, Gucci
Organizations:
Business, Walmart, LVMH, Gucci, Kering
Locations:
New York, Italy