Gigi is a startup that aims to make it easier for brands to buy and measure streaming video ads with Amazon. The firm also provides advertisers with granular metrics like the incremental reach of a TV ad campaign, Epstein said. AdvertisementAs third-party cookies go away, Gigi's pitch plays up brands' first-party data to create more effective Amazon ads. For example, a Shopify merchant can analyze data from their Shopify website with Amazon data to find audiences to target with ads. Gigi wants to work with agenciesThe bulk of Amazon ads are bought using traditional shopper marketing dollars, but Epstein said that his firm is squarely focusing on TV ad budgets.

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Persons: —, Gigi, Adam Epstein, Epstein, Gigi Gigi Gigi, Omnicom, Capital, adtech execs, Mike Baker, Rosco Hill Organizations: Service, Amazon, Business, Amazon's, Wall, Amazon Marketing, AMC, Ascential, Ascential's, Golden Ventures, AperiamVentures Locations: Rosco