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☆ The billionaire summer calendar: How the world's wealthiest business icons spend their warmer months
▼ + stars: | 2024-06-22 | by ( Madeline Berg | ) www.businessinsider.com time to read: +1 min

Olympics: July 26-August 11The Olympic Games are a favorite for sports-loving billionaires like Bill Gates, seen here in 2008 at the Beijing Games. Tony Marshall - EMPICS/Getty ImagesWhile the Olympics are, in theory, an event for every spectator, billionaires enjoy the games a little differently and will do so in Paris this year. Billionaires with no official connection to this year's Olympics will no doubt be there, too, and in style. Bill Gates and Rupert Murdoch have attended the event with their families in years past, and newly minted billionaire Magic Johnson has played for Team USA and carried the Olympic torch. Tickets to events like the women's gymnastics final cost $6,500 each from the official ticket seller.

Persons: Bill Gates, Tony Marshall, Bernard —, Hennessy, Rupert Murdoch, Magic Johnson, Vistajet, Fraser Organizations: Beijing Games, Chandon, Team USA, Guardian Locations: Paris

Dara Treseder, CMO, AutodeskAutodeskSince joining Autodesk in 2022, Treseder has been instrumental in driving brand awareness for the design industry software company, boosting new business, and increasing customer satisfaction scores. Her efforts have helped Autodesk exceed its marketing-contributed pipeline targets by 41% and increase campaign conversion rates by 30%, the company said. In 2023, Treseder led five attention-grabbing brand activations that reached 178 million people, improved brand reach by 4%, and boosted web traffic referrals from social media by 44%. Treseder has also been shepherding the launch of Autodesk's generative AI 3D-modeling technology. Treseder has been particularly successful in driving growth for Autodesk's education business, with users increasing by 20 million since she joined the company.

Persons: Dara Treseder, Treseder, That's Organizations: Autodesk Autodesk, Autodesk, Marvel, New York Times, Design, Howard University, Public Health Institute, Autodesk Foundation Locations: Las Vegas, South Africa

☆ A new crop of startups wants to help solve loneliness among millennials and Gen Z. Here's how they're connecting strangers and making money.
▼ + stars: | 2024-05-10 | by ( Lauren Johnson | Sydney Bradley | ) www.businessinsider.com time to read: +10 min

Plus, the pandemic and the shift to working from home have made millennials and Gen Z lonelier than ever, thanks in part to doomscrolling. "I believe the conventional 'make friends' apps too closely mimic the dating model, which can feel awkward and high-pressure for making friends," he said. The group hosts "reading parties" at bars and event spaces with the goal of helping people connect through reading. Dinner With Friends, a group that throws dinner parties, has worked on sponsored events with brands like Bumble and Geneva. Dinner With Friends founder Anita Michaud said brands typically either sponsor entire dinners or provide products — like canned cocktails — for the dinner parties.

Persons: —, they've, Danial Hashemi, Sydney, Z, millennials, Cliff Lerner, Lisa Oreshkina, Saneblidze, Tom Worchester, Andreessen Horowitz, Victor Pontis, Luma, Liz Chick, Gen, Mira Hobbs, ReCreate's Chick, Anita Michaud, Peter Boyce II, Boyce, Maitree Mervana Parekh, Marlon Nichols, they're, it's, Ben Bradbury Organizations: Service, Business, Sydney Bradley, Big Tech, Tech, Timeleft, Reading, Facebook, VC, Wine, Bumble, New, Acrew, MaC Venture, Reading Rhythms Locations: New York City, Los Angeles, New York, Brooklyn, Squarespace, Lisbon, Amsterdam, London, San Francisco, Geneva

☆ 3 reasons why Wall Street is playing Roblox again
▼ + stars: | 2024-05-08 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +6 min

CNN —Many adults heard the phrase “Robux” for the first time last holiday season when the virtual currency of gaming platform Roblox landed on the top of most wish lists. And it will have to prove to Wall Street there’s more growth up ahead. In its fourth quarter of 2023, Roblox revenue was $750 million, up 30% year-over-year – but had a net loss of $323.7 million. Like Fortnite, Roblox is also moving ahead with a“payout to creators” business model. “It’s clear that [Roblox] intends to go after younger gamers in 2024 and 2025,” Ward said.

Persons: ”, Roblox, Matilda Beinat, Lindsey Nicholson, UCG, David Baszucki, Ralph Lauren, Mike Proulx, Forrester, “, ” Proulx, Michael Nagle, ” Beinat, Lewis Ward, ” Ward, Ward Organizations: CNN, Investors, ABI Research, “, Gaming Center, Costco, Brookhaven RP, Nike, Walmart, New York Stock Exchange, Bloomberg, Getty, Apple’s, IDC, Disney, Pixar, Marvel, Star Wars Locations: Asia, Roblox, New York, Fortnite

☆ Move over Coachella, there's a new festival wooing influencers in town
▼ + stars: | 2024-04-30 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Lifestyle influencer Jacqlyn Burnett was more excited this year to attend the country music festival Stagecoach for the first time than to go to Coachella. Stagecoach, the annual country music festival held this past weekend in Southern California, is rivaling the Coachella Valley Music and Arts Festival as the new favorite among brands and social-media influencers. From the growing interest in country music to fashion, influencers and brands flocked to Stagecoach this year. Some influencers, including Paige Lorenze, Maggie and Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, and Alyssa Lynch, even skipped Coachella for Stagecoach. Béis, the luggage brand, invited influencers to Stagecoach instead of Coachella, offering themed activities and special access to the festival.

Persons: Jacqlyn Burnett, Beauty, Béis, influencers, Dominick Paielli, he's, Paielli, Paige Lorenze, Maggie, Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, Alyssa Lynch, Lynch, Liz Flora, Alix Earle, I've, Ali Grant, Stagecoach Mackenzie Gaston, Brynn Wade, Luke Scornavacco, Liz Money Organizations: Stagecoach, Valley Music, Arts Festival, Business, Clementine, Coachella, Tarte, Béis Brands, Stagecoach Mackenzie, 1AM Management Locations: Southern California, Coachella

☆ March Madness student-athlete marketing is leveling up in 2024. Here are the strategies brands are using.
▼ + stars: | 2024-03-22 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

But influencer marketers who run student-athlete campaigns are just getting started. Performance is also straightforward to measure, as NIL campaigns typically live on Instagram or TikTok, where "likes" and views can help benchmark engagement. And as more games kick off, we should see a bump in student-athlete marketing activity from previous years, marketers and NIL experts told Business Insider. The company, which worked with NIL firm Opendorse on its first foray into student-athlete marketing, said it also plans to offer career planning and mentorship to players. Student-athlete marketing is more flexible than traditional advertising.

Persons: —, Goldman Sachs, Kim DeCarolis, she'd, Sam Weber, We've, University of Iowa's Caitlin Clark, Staley Gibson, Epsilon's hashtag, Saint Peter's, Doug Edert, MOGL's Syal, OpenSponsorship's Gibson, Syal, They're Organizations: CBS Sports, Business, Altius Sports Partners, NCAA, University of Iowa's, Epsilon, Buffalo Wild Wings, MOGL

☆ The big push for AI, TikTok bans, and spaces for influencers of color: Here are 3 takeaways for creators from SXSW.
▼ + stars: | 2024-03-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

AI was very popular, but most panels failed to discuss the consThe harmful impacts of AI dominated the conversation among creators at SXSW. Related storiesIn a session titled "AI in Video: Revolutionizing or Replacing Creators," Vimeo product executive Zohar Dayan's presentation similarly focused on the technology's benefits. Talk of a TikTok ban? Employees and creators are 'bored' of itOutside SXSW, the conversation has picked up about a potential TikTok ban in the US , but there was radio silence about it in Austin among the TikTok employees and creators I met. "We're so bored of that topic, honestly," said two TikTok employees, who spoke on condition of anonymity out of concern about facing repercussions from their employer.

Persons: Cassey Ho, OpenAI's, Peter Deng, Deng, Zohar, Dan Whateley, they've, Kahlil Greene, he's, Jerry Won, Justin Nguyen, Mylen Yamamoto Tansingco, Sam Li, Sean Kim, Sam Yam, Austin Hilton, Tumi Brooks Organizations: Southwest, Delta Air Lines, Business, IBM, SXSW, Snapchat, Pershing House, Talent, Austin, Austin Hilton Hotel, Convention Locations: Austin, Australia, China, member's, TikTok, Netflix's, Singapore

☆ Foot Locker shares drop more than 10% after heavy promotions lead to holiday-quarter losses
▼ + stars: | 2024-03-06 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +5 min

The Foot Locker logo is displayed in a store on May 19, 2023 in San Francisco, California. Foot Locker lost $389 million, or $4.13 per share, compared with income of $19 million, or 20 cents per share, a year earlier. Comparable sales at Foot Locker and Kids Foot Locker in North America increased 5.2%It's been a little over a year since Dillon took the helm of Foot Locker. During its fiscal third quarter, Foot Locker eked out surprise beats on the top and bottom lines. During the fourth quarter, Foot Locker opened 29 new stores, remodeled or relocated 66 locations, and closed 113 stores.

Persons: Locker, Foot, Mike Baughn, Foot Locker, Mary Dillon, Dillon, Ulta, Locker eked, Jordan Brand Organizations: LSEG, Sports, Foot, NBA, Nike, Dick's Sporting Goods, CNBC PRO Locations: San Francisco , California, markdowns, North America, India, Indianapolis

☆ Scentre discusses how its partnerships and activations drive growth
▼ + stars: | 2024-02-21 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailActivating our malls for entertainment purposes helped drive customer visits and sales: Scentre CEOElliott Rusanow, CEO of shopping mall operator Scentre, discusses how its partnerships with Disney and Live Nation has helped drive more customer visits to its locations.

Persons: Elliott Rusanow Organizations: Disney

☆ Thursday analyst calls: Disney draws praise for earnings, AmEx gets downgrade
▼ + stars: | 2024-02-08 | by ( Brian Evans | ) www.cnbc.com time to read: +6 min

Morgan Stanley's $47 per share price target on Ally Financial implies nearly 32% upside from Wednesday's $35.68 close. The analyst reiterated an overweight rating on Disney stock alongside a $110 per share price target, or about 11% upside moving forward. Feldman his buy rating on Disney and a $120 per share price target, implying more than 21% ahead. Bank of America also reiterated a buy rating on Disney stock, and stood by its $110 per share price target. Shares have outperformed peers thanks to a strong revenue and earnings per share outlook in the company's fourth-quarter earnings report.

Persons: Morgan Stanley, Morgan Stanley's, Jeffrey Adelson, Michael Rhodes, Adelson, — Brian Evans, Goldman Sachs, Eric Sheridan, Brian Evans, Disney's, Disney, Benjamin Swinburne, Brett Feldman, Feldman, Jessica Reif Ehrlich Organizations: CNBC, American, Ally, Discover Financial, Wall, Disney, Epic, Bank of America, American Express Locations: Roblox

☆ AI was the talk of Davos. Here's what marketers need to know
▼ + stars: | 2024-02-05 | by ( Jill Kramer | ) www.businessinsider.com time to read: +5 min

Generative AI was the hot topic at the 2024 World Economic Forum in Davos, Switzerland. In 2024, the dominant conversation across all types of attendees was the impact and future of generative AI: specifically how to responsibly, creatively, and effectively use it across the organization. Generative AI requires a fundamentally different enterprise architecture. Take intentional actions to design, deploy, and use generative AI to drive value while protecting from risks, helping you close the gap on responsible AI. Generative AI will let marketers drive continuous reinvention and become even more critical to the business.

Persons: Jill Kramer, —, Adena Friedman Organizations: Accenture, Service, Economic, Nasdaq, Accenture's Locations: Davos, Switzerland, activations, they're

LOS ANGELES (AP) — Underneath his umbrella, NFL legend Dan Marino stood nearly drenched on the sideline watching Prince’s epic “Purple Rain” Super Bowl halftime performance in 2007 during a torrential Miami downpour. “The halftime performance has come a long way,” said the Hall of Fame quarterback who played 17 seasons with the Miami Dolphins and competed in the 1985 Super Bowl. His show will be vastly different than the NFL’s first Super Bowl halftime show in 1967, which featured marching bands from the University of Arizona and Grambling State University, a historically Black college, along with hundreds of flying pigeons, thousands of balloons and two soaring men wearing jetpacks. After the inaugural Super Bowl, the NFL kept bringing back other marching bands, drill teams, signed Chubby Checker and Up with People, an organization that stage positive thinking through dance and song performances. Dudowsky recalled when Coldplay frontman Chris Martin said the “Super Bowl of music is the Super Bowl.” He said the halftime show has been able to grow thanks to the NFL's ability to adjust to the current culture and giving deserving artists the platform to express their artistry.

Persons: Dan Marino, Marino, Michael Jackson, Beyoncé, Aerosmith, ”, Marino's, Rihanna, Katy Perry's, Scarlett Johansson, doesn’t, she’s, Justin Timberlake, Janet Jackson ’, Gaga, ” Johansson, “, you’ve, Kris Jenner, Jenner, ” Usher —, Chubby Checker, Gloria Estefan, Billie Jean, Diana Ross, Jennifer Lopez, Shakira, Seth Dudowsky, Jay, —, don’t, Dudowsky, Chris Martin, Dr, Dre, Snoop Dogg, Dogg, Roger Goodell, ” Dogg, Usher, he's Organizations: ANGELES, of Fame, Miami Dolphins, Super, Kansas City Chiefs, Philadelphia Eagles, Associated Press, Bowl, University of Arizona, Grambling State University, NFL, New, Rose Bowl, Coldplay, Roc Nation Locations: Miami, Las Vegas, U.S, Southern California

NASSAU, Bahamas (AP) — Scottie Scheffler made two eagles on Saturday in his round of 7-under 65 that gave the No. Scheffler contending at Woods' tournament in the Bahamas is nothing new — he has been runner-up to Viktor Hovland each of the last two years. Woods being out of the mix is also not unusual, mainly because he typically is recovering from injuries. This is his fifth time playing in the Bahamas, and only once has he finished within 10 shots of the winner. Woods was over par on the back nine for the third straight round, having to settle for a 71 that left him 16 shots behind Scheffler.

Persons: Scottie Scheffler, Scheffler, Matt Fitzpatrick, Woods, Viktor Hovland, “, ” Woods, I've, ”, “ I've, ” Scheffler, Fitzpatrick, birdied, Justin Thomas, Jordan Spieth, Phil Kenyon, I’m Organizations: Riviera, Dunhill, Ryder, Scheffler Locations: NASSAU, Bahamas, Albany

☆ Viva Las Vegas, Formula One betting big on Sin City race
▼ + stars: | 2023-11-15 | by ( Steve Keating | ) www.reuters.com time to read: +5 min

Wynn resort is offering the first-ever Las Vegas Grand Prix Million Dollar All-Access Experience that includes a $100,000 philanthropic gift. "However, the brand synergies with the inaugural Las Vegas Grand Prix are unmatched." Formula One has long been a magnet for the celebrity class and Las Vegas is sure to be an irresistible pull. Las Vegas may be the gambling capital of the world but there will be little bet on F1. "I would say this is due to lack of parity," Derek Stevens, owner of Circa and several other Las Vegas casinos told Reuters.

Persons: Max Verstappen, Greg Maffei, Red Bull, Aston Martin, Hilton, Red, it’s, Rebecca McAdam Willetts, Mark Wang, David Beckham, Shaquille O’Neal, Mark Wahlberg, Gordon Ramsay, Toto Wolff, Derek Stevens, Steve Keating, Toby Davis Organizations: LAS VEGAS, Las Vegas, Liberty Media, Formula One, Vegas, Ferrari, Mercedes, McLaren, Red Bull, PokerStars, Public Relations, Reuters, Poker, New York Stock Exchange, American Express, Heineken, Hilton, MGM Resorts International, Fountain Club, Hilton Grand, Club SI, Drai's Beach Club, Thomson Locations: Vegas, United States, Sin City, VVIPs, Las Vegas, Monaco, Drai's, Toronto

The theme of the next Met Gala has been unveiled: “Sleeping Beauties: Reawakening Fashion.”The Costume Institute of the Metropolitan Museum of Art revealed the theme of its spring 2024 exhibit, which is launched by the huge party known as the Met Gala, on Wednesday. The “sleeping beauties” referred to in the title of the show are actually treasured garments in the museum’s collection that are so fragile, they need to be housed in special glass “coffins,” curators said. Garments will be displayed in a series of galleries organized by themes of nature. Curator Andrew Bolton, who masterminds all the Met Gala exhibits, explained that the show includes both rare historical garments and corresponding contemporary fashions. Political Cartoons View All 1237 Images“When an item of clothing enters our collection, its status is changed irrevocably,” Bolton said in the statement.

Persons: Andrew Bolton, ” Bolton Organizations: Institute, Metropolitan Museum of Art

☆ Insurance companies have discovered devious new ways to rip you off
▼ + stars: | 2023-10-23 | by ( Jathan Sadowski | ) www.businessinsider.com time to read: +16 min

Unfortunately, as premiums for everything from home insurance to car insurance skyrocket, more of us are being forced to dwell on the opaque and convoluted insurance industry. AdvertisementAdvertisementTo determine that magic price tag, insurance companies drill down into the nitty-gritty details of your life. I'll go even further: To boost their own profits, insurance companies are becoming increasingly antisocial and antagonistic. To boost their own profits, insurance companies are becoming increasingly anti-social and antagonistic. The stuff of insurance is far too important to be left to the insurance industry.

Persons: Søren Holm, Duncan Minty, Kengo Sakurada, you've, Colm Holmes, —, Holmes, Inga Beale, Beale, ProPublica, Cigna Organizations: Consumers, Caliber, Insurance, Sompo Holdings, Aviva, Allianz Holdings —, of Actuaries, State Farm, Farm, New York Times, of Information Technology, Monash University Locations: London, State

☆ Activewear and luxury brands are pushing ahead with Web3 innovation, while other marketers are still on the sidelines
▼ + stars: | 2023-07-27 | by ( Julia Hood | ) www.businessinsider.com time to read: +6 min

Many CMOs are not prioritizing Web3 right now thanks to the crypto crisis hangover, and inflation. However, some activewear and luxury brands are leveraging NFTs and the metaverse in ways other marketers can learn from. The crisis sapped the forward momentum of the emerging Web3 marketing landscape, where business leaders were eager to figure out how Bored Ape NFTs could translate to new channels to reach consumers. New tech for tech's sake is out of fashion; Web3 providers need to speak to the business problems that CMOs and their brands are facing. Moorut says that activewear and some luxury brands are among the most advanced with Web3.

Persons: Byron Sorrells, what's, Sorrells, Marija Zivanovic, Smith, Matt Moorut, Moorut, they're, Nike It's, Web3 activations, Ledger, Marie Laffont, they've Organizations: Dispatch, IEX Group, Apple, Gartner, Web3, Nike, Adidas, Lacoste

☆ I was overworked, underpaid, and miserable at my last job, so I 'quiet quit' my new job. I refuse to be taken advantage of again.
▼ + stars: | 2023-07-26 | by ( Kaila Yu | ) www.businessinsider.com time to read: +6 min

Quiet quitting is about setting hard boundaries, they said. My version of quiet quitting is about setting hard boundariesMy work is remote except when I work weekend-event activations every few months. After editing LinkedIn to say I was open to other positions, a recruiter from my current job reached out. But after learning more about the position, I saw they had all the benefits my current job was missing. If I see an inkling of something similar happening at my current position, I'll proactively say, "Hey, this is crossing into someone else's role.

Persons: They've, It's, I've, We're, There's, I'm Organizations: Service, Eastern Locations: Wall, Silicon, Minnesota

☆ I do the bare minimum at work and set hard boundaries. After being taken advantage of by a previous employer, I don't owe my new job anything.
▼ + stars: | 2023-07-26 | by ( Kaila Yu | ) www.businessinsider.com time to read: +6 min

Quiet quitting is about setting hard boundaries, they said. My version of quiet quitting is about setting hard boundariesMy work is remote except when I work weekend-event activations every few months. After editing my LinkedIn to say I was open to other positions, a recruiter from my current job reached out. But after learning more about the position, I saw they had all the benefits my current job was missing. After working here for about nine months, I plan to stay long-term because I enjoy the employee-forward work culture, remote work, and camaraderie.

Persons: They've, It's, I've, There's, I'm Organizations: Service, Eastern Locations: Wall, Silicon, Minnesota

☆ Hollywood actors' strike leaves San Diego Comic-Con light on star power
▼ + stars: | 2023-07-19 | by ( Sarah Whitten | ) www.cnbc.com time to read: +8 min

Visitors and cosplayers at a poster at San Diego Comic-Con. At San Diego Comic-Con that percentage can be as high as 40%, industry experts told CNBC. Representatives for San Diego Comic-Con did not immediately respond to CNBC's request for comment. More than HollywoodOf course, San Diego Comic-Con isn't just about celebrity talent hawking their newest, nerdiest content. Wilder, who is attending his first San Diego Comic-Con this year, is also a panelist at the event for the X-Men Fandom Panel.

Persons: Con, Goldman Sachs, Shawn Robbins, Quinta Brunson, Abbott, Kenan Thompson, Kel Mitchell, SDCC, Robert Thompson, Con isn't, that's, Justin Wilder, It's, Wilder, Jack Kirby, Ray Bradbury, Jason Chau, Chau, I'm, Ashley Anderson, Robbins, they're, aren't Organizations: San Diego Comic, Getty, Hollywood, JPMorgan, Syracuse University, Marvel, CNBC, Hasbro, Legendary Entertainment, New York Comic Con, Rhode Locations: Los Angeles, San Diego, Hollywood, Rhode Island, Forest Hills , New York

☆ NHL joins MLB in advising teams to halt wearing ‘Pride’ jerseys
▼ + stars: | 2023-06-23 | by ( Kevin Dotson | ) edition.cnn.com time to read: +3 min

CNN —National Hockey League Commissioner Gary Bettman said he has advised NHL teams to no longer wear specialty-themed jerseys during warm-ups, including Pride-theme jerseys. The decision follows Major League Baseball’s announcement last week that teams would not put Pride logos on players’ uniforms and after a handful of NHL players refused to wear Pride sweaters or participate in their teams’ Pride Nights due to their personal beliefs. Some hockey teams opted to forgo their planned Pride Night warmup jerseys altogether. “Thirty-two of our clubs did Pride nights, some do Heritage nights, everybody does Hockey Fights Cancer, some do military nights. Francois Lacasse/NHLI/Getty ImagesBettman also confirmed that NHL Pride jerseys will still be designed and sold and players are free to wear them when they are not on the ice.

Persons: Gary Bettman, “ I’ve, it’s, ” Bettman, Bettman, ”, “, that’s, Nick Suzuki, Francois Lacasse, Rob Manfred, ” Manfred Organizations: CNN — National Hockey League, NHL, League, Sportsnet, Cancer, Montreal Canadiens, Washington Capitals, Bell Centre, NHL Pride, MLB, CNN Locations: Canadian, Montreal

☆ The role of the CMO is changing. Here's what 6 experts had to say about marketing amid increased social awareness and new tech.
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +11 min

This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. High tech rules, but traditional media still matters, CMOs sayEven with the dominance of social platforms and the emergence of AI, traditional media still plays a key role for brands. "We rely on traditional media for content whose audiences are still engaging that way, whether it's out-of-home or broadcast. In hospitality, "traditional media still plays a huge role," said Accor's Schellenberger. 1 KPI is building awareness, traditional media is still the best way to do it, along with other digital media tools."

Persons: Ewan McIntyre, it's, Alex Schellenberger, Marian Lee Dicus, Kimberly Whitler, Jessica Jensen, Jensen, Colin Kaepernick, hasn't, Marian Lee, I'm, Whitler, Jonathan Adashek, IBM's, Adashek, ChatGPT, Somebody's, Schellenberger, Netflix's, Indeed's Jensen, Accor's, there's, Dicus, Charlotte, Gartner's McIntyre Organizations: Marketing, Accor, University of Virginia's Darden School of Business, Nike, Netflix, IBM, Research Locations: Paris, jobseekers, Germany

☆ I got laid off from Twitter in November, but now I'm making six figures as a food influencer. Here's how.
▼ + stars: | 2023-05-13 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +5 min

This is an as-told-to story based on a conversation with Priyanka Naik, the food blogger behind the brand Chef Priyanka. All the while, I was building my brand: Chef Priyanka. Eventually, I started getting recognition from various food media sites. Twitter gave me flexibilityOne of the reasons I stayed so long at Twitter was because of the reach and flexibility it gave me to grow Chef Priyanka. And in some ways, it was the nudge I needed to turn Chef Priyanka into a full-time gig.

☆ A new NIL report based on over 100,000 deals breaks down the highest-paying sports for college athletes and the industries spending the most
▼ + stars: | 2023-05-05 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Nearly two years after student-athletes gained the right to make money from their names, images, and likenesses, typically referred to as NIL, the tech platform Opendorse said it's processed over 100,000 NIL deals across the US. Snapchat and TikTok were much less common, representing just 6% and 3% of activations of NIL deals, respectively, per Opendorse's report. The average brand deal paid to athletes in the sport was $3,837, followed by $2,472 for football players and $1,693 for men's swimming and diving athletes. Women's college basketball players were the fourth highest earners on average for brand deals, with an average of $1,418 per deal. Haley and Hanna Cavinder earned nearly $2 million in NIL deals in the first year of the program, for example, per Forbes.

☆ 4 key takeaways on student-athlete NIL marketing from a new report that includes the industry's biggest earners and spenders
▼ + stars: | 2023-05-02 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Here are the biggest NIL earners and spenders, and other key takeaways from a new Opendorse report. Nearly two years after student-athletes gained the right to make money from their names, images, and likenesses, typically referred to as NIL, the tech platform Opendorse said it's processed over 100,000 NIL deals across the US. Snapchat and TikTok were much less common, representing just 6% and 3% of activations of NIL deals, respectively, per Opendorse's report. Women's college basketball players were the fourth highest earners on average for brand deals, with an average of $1,418 per deal. Haley and Hanna Cavinder earned nearly $2 million in NIL deals in the first year of the program, for example, per Forbes.

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