Measuring the strength of the sprawling U.S. economy is no easy task, so one firm is sending artificial intelligence in to do the job. The Zeta Economic Index, launched Monday, uses generative AI to analyze what its developers call "trillions of behavioral signals," largely focused on consumer activity, to score growth on both a broad level of health and a separate measure on stability. At its core, the index will gauge online and offline activity across eight categories, aiming to give a comprehensive look that incorporates standard economic data points such as unemployment and retail sales combined with high-frequency information for the AI age. "The algorithm is looking at traditional economic indicators that you would normally look at. But then inside of our proprietary algorithm, we're ingesting the behavioral data and transaction data of 240 million Americans, which nobody else has," said David Steinberg, co-founder, chairman and CEO of Zeta Global.

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Persons: David Steinberg Organizations: Zeta Economic Index, Zeta