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Teens and young adults are over romance and sex in TV shows and movies, per a new survey. 51.5% of those surveyed want to see more "nomance," or content based on friendships and platonic relationships. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementAdvertisementTeens and young adults are over romance and sex in TV shows and movies — what they really want to see on screen is a lot more "nomance." And younger people are also having less sex than their parents did at their age, per UCLA's California health interview survey.
Persons: , Zalpha, there's, Stephanie Rivas, Lara, Hiral Kotecha, Vivek Murthy, " Rivas, Kotecha, Z Organizations: Service, UCLA, Alpha Locations: America, California
Plus, it's even more gross, since this generation obsession appears to be a capitalism-fueled strategy to get our money. They stuck with Elon Musk along a bumpy ride: "production hell," multiple federal investigations, and other catastrophes. Meanwhile, the company keeps losing its edge elsewhere. Nora breaks down how Musk keeps Elon-ing, while Tesla keeps getting beat down. It's part of the multi-day Mobile World Congress — the largest mobile telecommunications event in the world — in Barcelona, Spain.
Generation Zalpha is a major target for marketers due to its talent and its spending power. The internet-native Zalpha generation is a prime target for brands for another reason: its potential spending power. Patrick, the Claire's CMO, recently told AdAge that Gen Alpha is like Gen Z "on steroids." While Gen Z is often described as having grown up online, Gen Alpha was born online. Experts therefore predict Gen Alpha will be more impatient than previous generations, because they'll expect their needs to be met instantaneously.
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