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☆ YouTube is ready to capitalize on its status as No. 1 streamer
▼ + stars: | 2024-05-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.

Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York

☆ In the three-way battle between YouTube, Reels and TikTok, creators aren't counting on a big payday
▼ + stars: | 2023-02-27 | by ( Zach Vallese | ) www.cnbc.com time to read: +6 min

Several told CNBC still earn higher monthly payouts on YouTube than on other platforms, including TikTok and Reels. Since the launch of YouTube Shorts' new partnership program on February 1, the results have been mixed. MrBeast's ongoing multi-million dollar investments in his YouTube videos demonstrate the platform's potential for generating strong returns, attracting influencers with significant followings. Creators' past criticism of YouTube Shorts paymentCreators had been expressing dissatisfaction with YouTube's approach to paying them for Shorts. TikTok pays its creators through its own TikTok Creator Fund, which the company has pledged to grow from $200 million to $1 billion over the next three years.

☆ Elon Musk might bring back Vine, a predecessor of TikTok shut down by Twitter
▼ + stars: | 2022-11-01 | by ( David Ingram | David Ingram Covers Tech For Nbc News. | ) www.nbcnews.com time to read: +3 min

The possible Vine revival shows the breadth of product ideas — including old ones — that Musk is toying with in his first week heading up Twitter. A person who works for Twitter said exploratory discussions are happening within the social network about a possible Vine revival, which was first reported by Axios. Musk also solicited ideas about how to make a revived Vine better than TikTok. But some said it wouldn't necessarily be easy to bring Vine back after Twitter shut it down in 2016. When Vine didn't take off, Twitter shut it down in 2016, prompting Pornhub to make a joke bid and one of Vine's founders to express regret he ever sold it.

☆ Thumbnails, shorts, and dubbing: 3 key takeaways for creators from VidSummit, the conference where MrBeast and other top YouTubers shared their advice for aspiring influencers
▼ + stars: | 2022-10-11 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

VidSummit is an annual conference in Los Angeles for content creators and industry professionals. Top creators including YouTubers MrBeast and Ryan Trahan attended and shared their tips for success. YouTube creators, professionals, and brands gathered in September to share their insights on the creator economy at VidSummit, the annual Los Angeles conference for industry insiders. He spoke about his content strategy at VidSummit with Samir Chaudry from the YouTube channel Colin and Samir (1 million subscribers). McBride spoke about the strategy behind his global content, which includes partnering with TransPerfect, a company that dubs his YouTube content in other languages.

☆ These are the 38 biggest stars on TikTok, the viral video app teens can't get enough of
▼ + stars: | 2020-02-04 | by ( Paige Leskin | ) www.businessinsider.com time to read: +2 min

TikTok is one of the most popular social platforms, particularly among Gen Z, where users can watch short-form video clips and create something that could go viral. These are the 38 most popular TikTok stars, who found fame on the platform and have since each racked up more than 10 million followers. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementTo teens, the most popular figures on social media platforms like TikTok are well beyond mega-celebrity status in their eyes. These are the 38 biggest stars on TikTok:

Persons: Gen, —, you've, TikTok, Lil Nas, Lisa, Lena, Hasnain Khan, Faisu, Cameron Dallas, Zach King, JoJo Siwa, Mackenzie, Maddie Ziegler Organizations: Service

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