Read previewThere's a new app that promises to connect you with your closest friends — only this time, it's coming from TikTok. The app, dubbed Whee, pitches itself as a platform to "keep you connected with your close friends through life's spontaneous moments." Whee's arrival on the charts — it's 27th among social-networking apps in Apple's App Store, outranking Skype and Signal — comes as Instagram is also leaning into features for close friends. After spending years leaning into influencer content, to the chagrin of some users, the big social platforms are betting big on close friends. But as the platforms prioritized creator-made content, like on Instagram reels, everyday users' content seemed to take a back seat.

---

Persons: —, Snapchat, They're, Mervana Parekh, Nathan Sharp, influencers, Adam Mosseri, YouTubers Colin, Samir, Mosseri Organizations: Service, Android Police, Business, Skype, Acrew, Retro Locations: TikTok