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☆ OpenAI's Scarlett Johansson saga reveals an 'ask forgiveness, not permission' problem
▼ + stars: | 2024-05-21 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +4 min

Read previewOpenAI's biggest critics have long held the view that Sam Altman's success has been built on an "ask forgiveness, not permission" strategy that could come back to haunt him. The ChatGPT maker has been embroiled in fresh controversy since Monday after Scarlett Johansson lashed out at the company over a new voice feature for its chatbot. her — Sam Altman (@sama) May 13, 2024OpenAI has responded to the criticism by pulling the Sky voice entirely. AdvertisementThough Johansson and Pichai have not filed lawsuits against OpenAI, the "ask forgiveness, not permission" strategy that critics accuse the company of has already landed it in legal hot water. Creators who suspect their work has been used to train OpenAI without their permission will probably wonder why they weren't offered an agreement in the first place.

Persons: —, Sam Altman's, Scarlett Johansson, Mr Altman, Johansson, ChatGPT, Altman, Theodore, Joaquin Phoenix, Sam Altman, OpenAI, Sundar Pichai, Pichai Organizations: Service, Business, NPR, OpenAI, YouTube, Authors, New York Times, Sony Music, Financial Times, Creators Locations: San Francisco

☆ Sundar Pichai says OpenAI might have breached YouTube's terms and conditions to train its text-to-video model Sora
▼ + stars: | 2024-05-21 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +5 min

Read previewOpenAI might've breached YouTube's terms and conditions to train its text-to-video model Sora, says Google CEO Sundar Pichai. "So you felt like they had broken your terms and conditions, or potentially, or if they had, that wouldn't have been appropriate?" Sundar Pichai says he believes OpenAI's Sora breached YouTube's terms and conditions and he is sympathetic to creators whose content is being used to train AI models pic.twitter.com/mF1D6XjYf8 — Tsarathustra (@tsarnick) May 20, 2024Earlier in the interview, Pichai revealed that YouTube was still "following up and trying to understand" how OpenAI had trained Sora. "We have terms and conditions, and we would expect people to abide by those terms and conditions when you build a product, so that's how I felt about it." AdvertisementJohansson said in a statement that she had turned down OpenAI CEO Sam Altman's offer to voice its latest GPT-4o model.

Persons: —, Sora, Sundar Pichai, Nilay Patel, Pichai, OpenAI's Sora, OpenAI, Mira Murati, Joanna Stern, Stern, Murati, I'm, Neal Mohan, Emily Chang, would've, Mohan, didn't, Scarlett Johansson, Johansson, Sam Altman's, Spike Jonze's, We’ve Organizations: Service, Business, YouTube, coy, Google, BI Locations: Amazon, ChatGPT

☆ TikTok is testing 60-minute videos, which could be a big threat to YouTube
▼ + stars: | 2024-05-17 | by ( Shubhangi Goel | ) www.businessinsider.com time to read: +1 min

TikTok is testing 60-minute video uploads, challenging YouTube's long-form content domain. TikTok has gradually increased its video length limits to 10 minutes for all users. Longer video uploads may shift viewership from streaming services like YouTube. AdvertisementTikTok is giving some users the option to upload 60-minute videos to the platform. The company told TechCrunch it does not immediately plan to roll out the 60-minute upload function widely.

Persons: TikTok, —, Matt Navarra Organizations: YouTube, Service, TechCrunch, Business

☆ MrBeast has broken the curse of influencer success
▼ + stars: | 2024-05-16 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

AdvertisementSome attribute it to dumb luck, but others think Jimmy "MrBeast" Donaldson has changed content creation forever and set a new standard for what content creators can aspire to. Importantly, he is changing how influencers are viewed by traditional media. Jamie Nudelman, a social media growth expert at the digital marketing consultancy Viral Marketing Stars, told Business Insider that Donaldson has become "more powerful than traditional media." Advertisement"Truthfully, Amazon Prime needs MrBeast more than MrBeast needs Amazon Prime," he said. "Most content creators ride on a trend and then get stuck in it," Nudelman said.

Persons: —, Jimmy, MrBeast, Donaldson, MrBeast Donaldson, YouTube's, Jamie Nudelman, Justin Bieber, Liza Koshy, Bo Burnham, Rachel Pedersen, James Charles, Shane Dawson, Jaclyn Hill, Nudelman, It's, influencers, Pedersen, Liz Germain, Germain, Donaldson obsesses, it's, he's Organizations: Service, Business, Amazon Prime, Amazon, Jeffree, Super Locations: tatters

But while the company's profile in the industry has stayed constant and swaggering, behind the curtain, its business has been increasingly troubled, 10 insiders told Business Insider. Creator economy professionals mingled beneath glowing jellyfish and coral light fixtures inside Jellysmack's creator lounge during VidCon 2023. "As a startup in the ever-evolving creator economy, we are constantly testing and adapting our business model," the Jellysmack spokesperson told BI in a statement. Advertisement"The world was falling apart with the pandemic, but early Jellysmack felt like a dream," the second former staffer told BI. BI viewed two Jellysmack contracts and an email exchange between Jellysmack and one of its creator clients to verify the practice.

Persons: —, SoftBank, lanyards, Jellymack, Jellysmack, YouTubers, Brad Mondo, Meta, Michael Philippe, Jellysmack cofounders Swann Maizil, Robin Sabban, Nathan Guetta, Condé Nast, Youri Hazanov, Sean Atkins, hasn't, Snapchat —, Amanda Perelli, JellyFi, deprioritize, that's, it's, Ollie Forsyth, They've Organizations: Service, Business, Facebook, influencers, BI, YouTube, Disney, Comcast, Keli, Big Tech, cryptocurrency, MTV, HBO, Copyright Capital, SoftBank, Productions, OKA Media, Network Media LLC, Crime, Star, Spotify, Crime Network Locations: VidCon, SoftBank

☆ MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
▼ + stars: | 2024-05-13 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

YouTube star MrBeast has parted ways with his talent manager after six years. AdvertisementMrBeast broke up with his talent manager of six years, and it's a wake-up call. YouTube's biggest star striking out alone could signal that creators may not always need middlemen. "He's just taking control of his brand," Varbanova said. An in-house team would likely have a narrower network than a talent agency and be able to offer less support with other tasks.

Persons: MrBeast, —, Jimmy Donaldson, Donaldson, Reed Duchscher, Semafor, Duchscher, Donaldson's, influencers, Nikita Walia, Walia, Katya Varbanova, Gleam, Alfie Deyes, Jim Chapman —, Raff McDonald, Varbanova, Burger, He's, It's, he's, Courtney Bagby Lupilin, Lupilin, doesn't Organizations: Service, Night Media, Bloomberg, Blank, Inc, YouTube, Little Red Management Locations: Dallas, —

Here's what will likely be topics of discussion during Upfronts week, whether it's on stage, in the audience or in private. That dependsMedia companies just finished reporting quarterly earnings, which showed traditional TV is still lagging behind streaming and digital when it comes to ad revenue. Streaming advertising was up 22% across media companies, and now makes up 18% of total advertising. Tech companies including Snap , Roku , Google and Microsoft each saw digital advertising revenue make a comeback this past quarter. Streaming advertising revenue jumped 70%, but the overall number is much lower — just $175 million.

Persons: Kevin Mazur, David Zaslav, Tim Nollen, Mike Kemp, Bob Iger, YouTube's, Tom Hiddleston, Loki, Peacock, Hugh Johnston, Hulu —, NBCUniversal, LeBron James, Jevone Moore Organizations: Getty, Getty Images Media, Hollywood, Warner Bros, Discovery, Media, Upfronts, Macquarie, Tech, Google, Microsoft, Netflix, Disney, Amazon Prime, Amazon, National Football, YouTube, Nielsen, Comcast, Radio City Music Hall, ESPN, Madison, Warner Bros . Discovery, Max, Fox, Sports, NBA, Los Angeles Lakers, Los Angeles Clippers, Crypto.com Arena Locations: Waterloo, London, United Kingdom, U.S, New York City, Hulu, Los Angeles

☆ Instagram's top exec praised YouTube's monetization and dissed Snapchat's, as he explained his platform's approach
▼ + stars: | 2024-05-09 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +6 min

Last month, the company rolled out a new temporary "Spring Bonus," which he said was called Spring Bonus and not the "permanent bonus program" because he wanted to set expectations. For Instagram's bonus program to be successful, it would need to meet three criteria, according to Mosseri:It's a sustainable model, and Meta is not "burning cash." 'The thing I'm most excited about is subscriptions'The bonus program wasn't the only feature top of mind for Mosseri. Advertisement"The thing I'm most excited about is subscriptions," Mosseri said. And while it isn't useful for every creator, Instagram recently announced that there are now 2 million active subscriptions to creators on the app.

Persons: —, Adam Mosseri, Mosseri, — Haley Kalil, Hassan Khadair —, Instagram, she's, Kalil, I'm, TikTok, Snapchat, We're, That's, it's, YouTube's Organizations: Service, Meta's, YouTube, Business, Meta Locations: York

☆ YouTube's plan to compete with Spotify and Apple in podcasting, according to 2 insiders
▼ + stars: | 2024-05-09 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

YouTube is leaning on its music app to rival competitors like Spotify and Apple Podcasts. As video podcasts boom on YouTube, the platform is leaning on its ability to offer both video and audio to draw in listeners. "With YouTube Music, we've expanded a user's choice for how to consume podcasts on YouTube," Sweet said. "Audiences can pivot to an audio-first experience with the ability to background and download podcasts on the go, and these experiences sync up." Podcasts are found in the YouTube Music app on the home and Explore tabs.

Persons: —, we've, Sweet, We're Organizations: YouTube, Spotify, Apple, Service, Business

☆ YouTube is ready to capitalize on its status as No. 1 streamer
▼ + stars: | 2024-05-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.

Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York

☆ Internal document shows Google using uncertainty over a TikTok ban to try to win more ad dollars for YouTube
▼ + stars: | 2024-05-08 | by ( Hugh Langley | ) www.businessinsider.com time to read: +4 min

YouTube, TikTok, and Meta are fighting for ad spendA TikTok ban could have huge upside for YouTube. While YouTube is eating up more ad dollars, the platform is still behind Meta in terms of total video ad spend in the US, based on projected data from eMarketer. AdvertisementMeanwhile, TikTok has been gaining ground, with eMarketer predicting TikTok will have almost caught up to YouTube in terms of video ad dollars by 2025 in the US (assuming TikTok isn't banned). And like YouTube, the Chinese-owned app is also trying to take ad dollars away from TV networks and video streamers. It's still not clear how many ad dollars are moving to YouTube Shorts, but Google Chief Business Officer Phillip Schindler talked up the service on the company's latest investor call.

Persons: —, Joe Biden, YouTube's, Sundar Pichai, Zuckerberg, TikTok, isn't, eMarketer, Meta's, It's, Phillip Schindler Organizations: Service, Google, YouTube, Business, Apple, BI, Pew Research Locations: USA

☆ 2 YouTube employees explain how to make a podcast stand out on the platform, from strategies for branding to playlists to shorts
▼ + stars: | 2024-05-06 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +7 min

The platform wants to capitalize on this trend by helping more video podcasts to break through. AdvertisementThe execs said they've seen an increase in viewers for YouTube podcasts, in part because more people are watching them on TV. If your YouTube channel only features podcast episodes, Chan recommends placing those videos into a playlist and marking the playlist as a podcast in YouTube Studio. Related storiesChan said, however, that these playlists should only contain full podcast episodes, not clips or unrelated content. Creators can link to a podcast episode from a short to direct viewers to the full-length episode.

Persons: —, Stephanie Chan, Emma Sweet, Sweet, they've, Chan, we'll, Nick Viall, Emma McIntyre, Chain Organizations: Service, YouTube, Business

☆ We're boosting our price target on Alphabet by $30 after it delivered the quarter we've been waiting for
▼ + stars: | 2024-04-25 | by ( Zev Fima | ) www.cnbc.com time to read: +7 min

Alphabet on Thursday delivered a knockout first-quarter report, with sales, operating margin and profits all topping Wall Street expectations. Alphabet Why we own it : Alphabet's Google Search is an invaluable tool for advertisers. Alphabet's big three watch items for investors — Search, YouTube, and Google Cloud — all delivered better-than-expected revenues in the quarter, leading to companywide sales topping estimates. It exited the quarter with $108 billion in cash, cash equivalents and marketable securities on its balance sheet, compared with $110.9 billion at the end of 2023. At 20 cents a share, Alphabet's dividend yield stands at 0.51% based on Thursday's close.

Persons: we've, It's, Sundar Pichai, Ruth Porat, TikTok, Philipp Schindler, Pichai, Porat, we're, Alphabet's, Jim Cramer's, Jim Cramer, Jim, David Paul Morris Organizations: YouTube, Microsoft, Management, —, Google, Google Services, Capital, buybacks, Meta, Apple, CNBC, O, Bloomberg, Getty Locations: That's, Mountain View , California

Here's a rapid-fire update on all 33 stocks in Jim Cramer's Charitable Trust, the portfolio we use for the CNBC Investing Club. Broadcom : Broadcom's AI business, which includes co-designing custom chips for tech giants such as Club holding Alphabet, is booming. The newspaper reported April 12 that Salesforce was in talks to buy Informatica, which sent the Club holding's shares plunging. Wells Fargo : Another trim is due for our Wells Fargo position after a great run for the bank stock, Jim argued. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.

Persons: Jim Cramer's, Jim, Johnson, Abbott, Andy Jassy, Bausch, Salesforce, Salesforce didn't, Tom Jorden, We've, It's, Walt Disney, Nelson Peltz's, Bob Iger's, Estee Lauder, there's, Eaton, We're, he's, Locker, he'd, Vimal Kapur, Linde, Eli Lilly, Eli Lilly's, TikTok, Joe Biden, Morgan Stanley, Morgan Stanley's, Ted Pick, Jensen Huang, Nikesh Arora, haven't, Laxman Narasimhan, Sands, Stanley Black, Decker, TJ Maxx, TJX, Wells, Jim Cramer, Angela Weiss Organizations: Jim Cramer's Charitable Trust, CNBC, Club, Apple, Abbott Laboratories, Johnson, Web Services, Broadcom, VMWare, GE Healthcare, GE, Bausch Health, Costco Wholesale, Costco, Street, Informatica, Coterra, DuPont De Nemours, DuPont, Walt, Disney, Ford, GM, Philips, Siemens, Google, Honeywell, Linde, Facebook, Meta, Microsoft, Nvidia, Investors, AMD, Oregon State University, Palo Alto Networks, UnitedHealth, Procter & Gamble, Constellation Brands, Constellation, Modelo, TJX, Marshalls, Home Goods, Wynn Resorts, Jim Cramer's Charitable, New York Stock Exchange, Afp, Getty Locations: China, Informatica, Ford, Estee, U.S, mater, Palo, Corona, Wells Fargo, Wells, Macao, New York City

☆ History is repeating itself as MrBeast and T-series battle for YouTube's top spot
▼ + stars: | 2024-04-24 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.

Persons: —, MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger

☆ A TikTok ban would be a win for Mark Zuckerberg
▼ + stars: | 2024-04-22 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +3 min

Meta CEO Mark Zuckerberg will very likely end up the ultimate winner in the most recent push to force a sale or ban of Chinese-owned TikTok. The House passed a TikTok "ban" or forced sale as part of a bill on military aid for Ukraine and Israel. A year ago, BI's Grace Kay wrote that TikTok legislation would be like "an early Christmas present" for Zuckerberg. Instagram had more growth and downloads last year than TikTok, and after Instagram faced an existential crisis, it's having a surprising comeback.) If ByteDance ends up selling TikTok to a US company, it's hard to imagine it will be a smooth transition.

Persons: —, Zuck —, Mark Zuckerberg, Joe Biden, it'll, Zuckerberg's Meta, BI's Grace Kay, Zuckerberg, Instagram, Adam Mosseri, TikTok, there's, ByteDance, Steven Mnuchin Organizations: Service, Business, Zuckerberg's, Meta, YouTube, Big Tech Locations: Ukraine, Israel

☆ A YouTube Shopping exec explains its plan to beat rivals in affiliate marketing and the biggest challenges it faces
▼ + stars: | 2024-04-12 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

YouTube, which launched its YouTube Shopping affiliate program in 2021, has so far struggled to gain meaningful adoption, as Business Insider previously reported. Bridget Dolan, managing director of YouTube Shopping partnerships, told BI the platform's greatest advantage is its user experience and the resources it can offer creators. YouTube also has dedicated partner managers who communicate with shopping creators weekly to troubleshoot, share best practices, and plan in-person and virtual events, Dolan said. Her team of YouTube Shopping partner managers helps creators with everything from which products and brands to link to what products are selling well to trending product search terms. "YouTube Shopping is the idea that creators are talking about the products that they love and tagging them," Dolan said.

Persons: Bridget Dolan, Dolan, It's Organizations: YouTube, Business, YouTube's Brand

☆ YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
▼ + stars: | 2024-04-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

Read previewRetirement could be on the horizon for gaming YouTuber Jacksepticeye — the latest sign of an OG creator exodus. AdvertisementThis admission shows that even the biggest and most successful content creators are struggling right now, feeling misplaced and confused about their future on an ever-changing platform. AdvertisementSince the Adpocalypse in 2017, when major companies threatened to pull their ads from YouTube, creators have been under increased scrutiny from the platform. The relentless content cycleBurnout has plagued content creators since the dawn of it becoming a legitimate career path in the noughties. When asked if he liked his fellow YouTuber, McLoughlin said "no."

Persons: —, he's, Seán McLoughlin, McLoughlin, I'm, Tom Scott, it's, I've, Forbes, trolled, Ulrike Gretzel, Tanja Schöllhammer, Brandon C Harris, YouTube McLoughlin, MrBeast, McLoughlin's, Harris Organizations: Service, OG, Business, YouTube, Mental, Journalism, Creative Media, University of Alabama

☆ Instagram makes more ad money than YouTube, new court filings reveal
▼ + stars: | 2024-04-05 | by ( Peter Kafka | ) www.businessinsider.com time to read: +1 min

Instagram generated $32.4 billion in ad revenue in 2021, making up 27% of Meta's total revenue. Instagram's ad revenue was higher than Google's YouTube, which generated $28.8 billion. AdvertisementWe already knew that Instagram is a giant app that makes up a significant chunk of Meta's overall business. More context: Instagram made more money selling ads that year than Google's YouTube, which generated $28.8 billion in ad revenue. (Analysts at MoffettNathanson peg YouTube's overall revenue for that year at $35.4 billion, after factoring in the money it makes from its music and TV subscription services.)

Persons: Meta, — Organizations: YouTube, Service, Business

☆ OpenAI's CTO said she wasn't sure if Sora was trained on YouTube videos. YouTube's CEO says that would be a problem.
▼ + stars: | 2024-04-05 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +1 min

Is OpenAI training its video generator Sora on YouTube content? If it is, that would be a violation of YouTube's terms of service, its CEO said. But OpenAI's own chief technology officer could not answer if Sora is scraping YouTube content. AdvertisementOpenAI should not be using YouTube videos to train its artificial intelligence tools, YouTube's CEO says. In an interview with The Wall Street Journal last month, Murati was asked if OpenAI's text-to-video generator Sora was trained on video content from YouTube.

Persons: OpenAI's, —, Mira Murati, Murati, Sora, I'm Organizations: Service, Wall, YouTube, Business

☆ YouTube wants to become the next go-to shopping platform. But can it convince creators to jump on board?
▼ + stars: | 2024-03-30 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

AdvertisementFive talent managers working with YouTube creators told BI their clients have yet to use YouTube's affiliate program or that they weren't familiar with the program. Some creators, like Kristen McGowan, have started using YouTube's affiliate program alongside other tools. She hasn't used YouTube's affiliate tools yet because she's concerned about tying all her revenue to a single platform, she said. AdvertisementOne other creator told BI they'd love to use YouTube's affiliate program, but they weren't eligible. She said she hopes YouTube will eventually lower the requirements for the affiliate program so that smaller creators can join.

Persons: —, it's, influencer Kelly Anne Smith, Kristen McGowan, McGowan, Amanda Golka, wouldn't, Gigi Robinson Organizations: Service, YouTube, Business, Amazon, CitiBank, BI, Adidas, Samsung, Walmart, Entertainment, Partner Locations: VidIQ

☆ YouTube could be worth $400 billion — that's more than Disney and Comcast combined. We should be paying more attention.
▼ + stars: | 2024-03-28 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Now YouTube could be worth as much as $400 billion, per analyst Michael Nathanson. You're still not getting close to the $375 billion to $400 billion value Nathanson is talking about. AdvertisementOr, alternately: You could combine Comcast ($172 billion) and Disney ($224 billion, after a big ramp-up this year — Nelson Peltz, your services are no longer needed) and end up with a $396 billion company. (You would also get to watch a funny wrestling match between Disney CEO Bob Iger and Comcast CEO Brian Roberts who have a long-standing enmity.) So if you're talking about video, and the internet, and advertising and audience and value and you're not talking about YouTube?

Persons: Michael Nathanson, —, ANDREW CABALLERO, REYNOLDS, let's, you'll, Lucia Moses, Nathanson, — Nelson Peltz, Bob Iger, Brian Roberts Organizations: Google, YouTube, Service, Big Tech, Meta, Twitter, Netflix, Paramount, Warner Bros Discovery, Fox, Comcast, Disney

☆ 'Grand Theft Auto 6' production delay might be behind Rockstar Games' return to office mandate
▼ + stars: | 2024-03-24 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +3 min

Read previewBack-to-work mandates at Rockstar Games are prompting concerns that "Grand Theft Auto 6" might get a later release date than expected. In December, Rockstar Games announced that "GTA 6" would come out in 2025. Still, news that a "GTA 6" release date was so far in the future caused stock prices for Take Two to dip as much as 7% in December. Related storiesNow, Kotaku reported that sources close to the game's development say that progress is slowing and the game's release could "slip" into 2026. Some Rockstar employees told Aftermath they learned they would no longer be able to answer Slack messages and use other work communication tools from home.

Persons: —, Jenn Kolbe, Slack Organizations: Service, Rockstar Games, Business, Kotaku, Rockstar, Bloomberg, Employees

☆ MrBeast says he sleeps in an office-bedroom so he can be closer to work — take a look
▼ + stars: | 2024-03-23 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Howie Mandel Does Stuff"Sometimes when my girlfriend's in town, I'll go to a house. Howie Mandel Does Stuff"If you want to make everyone happy, don't be a leader. It's unclear if Donaldson may have taken inspiration from Musk in his decision to sleep at the office.

Persons: MrBeast, —, Jimmy Donaldson, Donaldson, Howie Mandel, wouldn't, He's, Tom Brady, Justin Timberlake, Steve Jobs, it's, Jobs, Nick Saban, Elon Musk, Musk Organizations: Service, Records, Apple Locations: Los Angeles, Alabama, San Francisco

☆ Even MrBeast doesn't think everyone is cut out to be a content creator
▼ + stars: | 2024-03-18 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast said it's not smart to drop out of school or quit a job to create content full-time. AdvertisementMrBeast doesn't think just anyone has what it takes to be a content creator. AdvertisementSophie Bishop, an associate professor at the media and communications school at Britain's University of Leeds, told BI that content creators must also contend with having no employment benefits like holiday pay or maternity leave. For example, while it's a perfectly good strategy to be influenced by Donaldson, there will never be another creator who is the same as MrBeast. AdvertisementInstead, she tells people what not to do and seeks to be honest about "the things we think are tacky, overpriced, and boring."

Persons: MrBeast, he's, —, Jimmy Donaldson, Donaldson, He's, Katya Varbanova, Varbanova, it's, isn't, Burger, Sophie Bishop, Bishop, Jessica Dante, Dante Organizations: Service, YouTube, Britain's University of Leeds, Love Locations: London

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