Hong Kong (CNN Business) A new video advertisement from Nike (NKE) Japan that portrays the experiences of three soccer players from different backgrounds has sparked fierce debate online, including some calls to boycott the company.
The two-minute film, titled "The Future Isn't Waiting," shows how the teenagers, who are bullied over their race or other differences, ultimately find confidence through their soccer ability.
The video racked up 16.3 million views on Twitter by Thursday morning and more than 91,000 likes.
On YouTube, it has been viewed more than 10 million times, and more than 40,000 people have commented.
A Twitter user by the name of Ponzu wrote that the film "shows how unconscious acts can hurt the people in daily life."
CNN, Nike, Twitter, YouTube
Hong Kong, Japan