Gen Zers, it turns out, are "not on a linear journey to evaluate the veracity of anything."
In other words, Gen Zers know the difference between rock-solid news and AI-generated memes.
For Gen Z, checking what other people are saying in the comments isn't shallow.
The aim is to reach Gen Z readers where they live — scrolling through the comments — and turn them into subscribers.
But I'll confess that I worried about the idea that Gen Z checks the comments to decide what to believe.
Persons:
Z, Gen, Yasmin Green, Gen Zers, they're, Zers, Jigsaw, it's, they've, bros, influencers, Beth Goldberg, Jigsaw's, It's, Goldberg, Donald Trump, Trump, Z's, Ukraine —, They're, David Rothschild, I'm, ruefully, Adam Rogers
Organizations:
Media, Google, CNN, The New York Times, Times, NYPD, Research, Microsoft Research, Pew Research Center, Facebook, Business
Locations:
New York, Ukraine, Russia