Bernstein upgraded shares of Apple on Monday, saying they had fallen too far on fears of sluggish iPhone 15 sales and overall weak revenue in China. Bernstein upgraded Apple to outperform from market perform and kept its $195 price target, representing 15% upside from here. Sacconaghi's upgrade note, which he titled, "Buy the fear," comes before Apple reports earnings Thursday evening. Bernstein also cites that history shows it pays to buy Apple shares in the three months ahead of a new iPhone launch, noting that the stock has outperformed in 15 of those past 17 periods. Bernstein upgraded Apple to outperform from market perform and kept its $195 price target, representing 15% upside from here.

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Persons: Bernstein, Buffett, Warren Buffett, Toni Sacconaghi, Berkshire Hathaway, YTD Bernstein, David A, CNBC Bernstein Organizations: Apple, Berkshire, Berkshire Hathaway, Grogan, CNBC Locations: China, Berkshire, Omaha , Nebraska