FILE PHOTO: The Spotify logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., May 3, 2018.
REUTERS/Brendan McDermid/File Photo(Reuters) - Spotify Technology SA on Tuesday announced a multi-year deal to stream the popular podcast ‘Call Her Daddy’, hosted by Alex Cooper on its audio streaming platform, in its latest exclusive tie-up to keep listeners hooked.
The Swedish company will exclusively stream ‘Call Her Daddy’ starting July 21, including all back catalogue full-length episodes, future episodes and additional exclusive new projects in development, Spotify said in statement, without disclosing any financial details of the deal.
It is also the fifth-most-popular streamed podcast globally on Spotify.
Spotify has been boosting its podcast muscle by spending more than $500 million in buying podcast networks Gimlet and Anchor, and podcast advertising company Megaphone.
Brendan McDermid, ’, Alex Cooper, Cooper, Sofia Frankyln, Franklyn
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New York, U.S, Swedish