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☆ How AI could supercharge the Vision Pro
▼ + stars: | 2024-06-04 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +9 min

It could also boost sales of the pricey Vision Pro, which has reportedly and unexpectedly received a production cut. During its most recent earnings call, CEO Tim Cook said more than half of the Fortune 100 companies have already bought an Apple Vision Pro. But while it’s unclear when generative AI will come to the Vision Pro, Nygugen said: “It’s only a matter of time.”That’s because the Vision Pro is merely just another interface – much like a tablet, laptop, or watch, that touches Apple’s ecosystem. The Vision Pro, the tech giant's $3,499 headset, is its first major release since the Apple Watch nine years ago. “Vision Pro just came out a few months ago and it needs to get its feet under it before it really starts to take off,” Llamas said.

Persons: it’s, Tim Cook, It’s, Siri, “, Tuong, ”, Nygugen, ” Nygugen, Angela Weiss, Ming Chi, Kuo, Jeremy Bailenson, Bailenson, Ramon Llamas, Apple, ChatGPT – Organizations: CNN, Developers, Google, Samsung, Vision, Fortune, Apple Vision, Gartner, Apple, Apple Watch, Getty, Vision Pro, Stanford, VR, IDC, Microsoft, “ Locations: Cupertino , California, New York City

☆ How Google CEO Sundar Pichai shook up his leadership team for the AI era
▼ + stars: | 2024-05-16 | by ( Hugh Langley | ) www.businessinsider.com time to read: +11 min

It came almost 12 months after Google combined two key AI groups, DeepMind and Google Brain. Google's AI MVPGoogle DeepMind CEO Demis Hassabis GoogleDemis Hassabis might be the most important person at Google right now. Then, in April last year, Pichai announced he would merge DeepMind with Google's in-house AI unit, known as Brain, into a supergroup named Google DeepMind. Reid reports directly to Raghavan, the ads and search senior vice president, and is shepherding a dramatic transition of Google Search. Fears of chatbots eating into Google's search dominance have yet to be realized, giving Google time to reinvent its most hallowed product.

Persons: —, Sundar Pichai, Pichai, Susan Wojcicki, Demis, Hassabis, Larry Page, DeepMind, OpenAI, it's, accrues, ED JONES, Rick Osterloh, Sameer Samat, he'll, Hiroshi Lockheimer, Osterloh, Prabhakar Raghavan, Siri, Tim Cook, Hiroshi, SAJJAD HUSSAIN, Liz Reid, Reid, Raghavan, Pandu Nayak, Venkatachary, It's, chatbots, Bernstein, Mark Shmulik Organizations: Service, Google, Business, Google's, BI, Research, Hassabis, Android, Apple, Apple's Vision, CNBC, Google Local Locations: Raxium

☆ 3 reasons why Wall Street is playing Roblox again
▼ + stars: | 2024-05-08 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +6 min

CNN —Many adults heard the phrase “Robux” for the first time last holiday season when the virtual currency of gaming platform Roblox landed on the top of most wish lists. And it will have to prove to Wall Street there’s more growth up ahead. In its fourth quarter of 2023, Roblox revenue was $750 million, up 30% year-over-year – but had a net loss of $323.7 million. Like Fortnite, Roblox is also moving ahead with a“payout to creators” business model. “It’s clear that [Roblox] intends to go after younger gamers in 2024 and 2025,” Ward said.

Persons: ”, Roblox, Matilda Beinat, Lindsey Nicholson, UCG, David Baszucki, Ralph Lauren, Mike Proulx, Forrester, “, ” Proulx, Michael Nagle, ” Beinat, Lewis Ward, ” Ward, Ward Organizations: CNN, Investors, ABI Research, “, Gaming Center, Costco, Brookhaven RP, Nike, Walmart, New York Stock Exchange, Bloomberg, Getty, Apple’s, IDC, Disney, Pixar, Marvel, Star Wars Locations: Asia, Roblox, New York, Fortnite

☆ New FTC transcript reveals juicy details on how Jeff Bezos and other top Amazon execs used disappearing messages
▼ + stars: | 2024-05-03 | by ( Eugene Kim | ) www.businessinsider.com time to read: +11 min

In the past, he set Signal messages to automatically delete after one week. "I never would have used Signal under any circumstances with disappearing messages on or off to discuss any complicated business issues. Associated PressJEDI ContractThe FTC lawyer also showed Bezos a log of Signal messages that were used with the disappearing message feature activated. He said he "did not" know Signal messages were covered by those legal guidelines. The company was "unable to determine" why that's the case, but said it's possible Signal messages were deleted when they got new phones.

Persons: Jeff Bezos, Bezos, Mike Hopkins, —, Andy Jassy, Amazon's, Jassy, Donald Trump, there's, I'm, Jeff Blackburn, Hopkins, Blackburn, Blackburn wasn't, Blackburn's, Max Organizations: Federal Trade, Amazon, Business, FTC, Associated Press, Defense Department, Microsoft, Department of Defense, Blackburn, Bezos Locations: Bezos, Blackburn

☆ Amid headwinds in China and a sluggish stock price, investors look to Apple’s earnings for signs of hope
▼ + stars: | 2024-05-02 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +4 min

CNN —Even though Apple has silenced critics and beaten existential crises before, some fans of its minimalist products and investors in its maximalist stock are nervous. Analysts are expecting low sales figures for the quarter ending March 31 – despite the company beating expectations in the last four quarters. This will be its first earnings report since the launch of its biggest new product in years, its $3,499 mixed reality Vision Pro headset. Market research firm IDC said Apple’s smartphone shipments tumbled a stunning 10% globally in the first quarter of this year. All eyes on AIAccording to David McQueen, research director at tech intelligence firm ABI Research, the company could spark sales growth soon.

Persons: Apple, Ming, Chi Kuo, “, ”, Nabila Popal, David McQueen, OpenAI Organizations: CNN, Apple, IDC, Huawei, Xiaomi, Samsung, ABI Research, Developers Conference, ChatGPT Locations: China, Hollywood

☆ I tried 5 virtual-reality workouts. The best ones transported me around the globe and got me to exercise for way longer.
▼ + stars: | 2024-04-12 | by ( Lara Walsh | ) www.businessinsider.com time to read: +10 min

So, I tested popular apps with VR workouts like Supernatural, Litesport, Xponential+, FitXR, and Les Mills XR Bodycombat. The Supernatural VR app combined beautiful surroundings with full-body workoutsI worked out while wearing my Meta Quest 3 VR headset. The app's music library set it apart from the other VR workout apps I've tried, many of which didn't have recognizable songs. Many of the workout apps I tried tapped into my competitive drive by creating a video-game-like environment. The next time I feel unmotivated to work out, I might try a VR exercise app.

Persons: —, Lara Walsh, I've, FitXR, Les, Mills, would've, they're Organizations: Service, VR, Les, Pico Locations: Machu Picchu, China, Barre, StretchLab

☆ It might be time to rethink the smartphone — for real this time
▼ + stars: | 2024-03-14 | by ( Hugh Langley | ) www.businessinsider.com time to read: +5 min

Why do phones need apps? At this year's Mobile World Congress, the future of the smartphone and how we connect were firmly under the microscope. Deutsche Telekom and Brain.ai demoed one such instance at MWC: a smartphone with no apps. It's just an idea for now, but it's prompting an interesting question: Why assume the smartphone of the future has apps at all? But the smartphone industry is slumping, and there's a "need to invigorate the upgrade cycle," Milanesi told BI.

Persons: —, Sam Altman, There's, Altman, Jony, Meta's Mark Zuckerberg, Carolina Milanesi, Milanesi, Tom Butler, I'm, Butler, Lenovo's Butler, it's Organizations: Service, Congress, MWC, Las, CES, Deutsche Telekom, Brain.ai, Qualcomm, Bloomberg Locations: Carolina, PAU, AFP

☆ EToro wants to bring its trading app to Apple Vision Pro and Meta Quest headsets
▼ + stars: | 2024-02-27 | by ( Ryan Browne | ) www.cnbc.com time to read: +1 min

An Apple Vision Pro mixed reality (XR) headset is seen at Apple store in New York, United States on Feb. 3, 2024. Online brokerage firm eToro is exploring ways to bring its retail trading app to augmented and virtual reality headsets from Apple and Meta, the company's CEO Yoni Assia told CNBC exclusively. EToro, which operates a trading platform on which users can buy and sell a range of assets ranging from stocks and exchange-traded funds to cryptocurrencies like bitcoin, is looking at ways of launching on Apple Vision Pro and Meta Quest. "We are planning to look at how we think about eToro with natural language, with voice, but actually also in the realm of AR VR, during 2024," Assia told CNBC last week. However, he suggested it will be a serious focus for the firm in 2024.

Persons: Yoni Assia, eToro, Assia Organizations: Apple, Meta, CNBC, Apple Vision, Vision Locations: New York, United States

☆ Apple’s Vision Pro headset to hit stores in the US. Here’s what you need to know
▼ + stars: | 2024-02-02 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +6 min

CNN —The Vision Pro, Apple’s first new product in seven years, will officially launch in stores on Friday in the US. The Apple Vision Pro headset is displayed in a showroom on the Apple campus in Cupertino, Calif., after it's introduction at the company's annual developers conference, Monday, June 5, 2023. The Vision Pro is a high-priced headset that blends virtual reality with augmented reality that projects digital images on top of real-world settings. Vision Pro includes surround sound, with audio pods that sit outside the ears to deliver rich immersive audio. Morgan Stanley analysts project the company will ship up to 400,000 Vision Pro units this year.

Persons: Apple’s, Tim Cook, Cook, Jeff Chiu, it’s, Siri, Luke Skywalker’s, Ming, Chi Kuo, Morgan Stanley Organizations: CNN, Apple Stores, New York Times, Apple, Pro, Vision, Disney, Apple Watch, Shipping Locations: Cupertino , Calif

☆ ’50 shades of green’: UN’s Usher highlights financing challenge for companies still in green transition
▼ + stars: | 2024-01-31 | by ( Vicky Mckeever | ) www.cnbc.com time to read: +2 min

But the real challenge is everything in between — some would say the '50 shades of green'," Usher said during a "IOT: Powering the Digital Economy" panel moderated by CNBC's Steve Sedgwick at this year's World Economic Forum in Davos, Switzerland. This refers to companies still working toward making their businesses more sustainable, making them more difficult to label as truly green investments, according to Usher. watch now"If you're going to work in helping deal with heavy emitting sectors and you're going to put more capital in to help them reduce [emissions], that's going to increase your emissions profile," he explained. "So there's a lot of definitional stuff that's needed before the capital is going to flow really at scale," Usher added. More and more businesses strived to make their businesses more sustainable amid severe weather events across the globe.

Persons: Mark Kerrison, Eric Usher, Usher, Steve Sedgwick, hasn't Organizations: United Nations Environment, Finance Initiative, Economic, UNEP FI Locations: London, United Kingdom, —, Davos, Switzerland, U.S, Europe

☆ The CEO behind Chinese startup XReal says its AR glasses will blow Apple's Vision Pro out of the water. Here's why.
▼ + stars: | 2024-01-29 | by ( Aaron Mok | ) www.businessinsider.com time to read: +3 min

Read previewEarlier this month, Chinese startup XReal unveiled the Air 2 Ultra, the company's latest augmented reality glasses that blend a virtual world with the user's physical surroundings. The startup says they'll be an "affordable alternative" to rivals like the Apple Vision Pro. Unlike Apple's Vision Pro, Xu says XReal has no intentions to build a fully immersive virtual reality feature into its glasses. Yet, when it comes to its AR capabilities, Xu says his company's is half a decade ahead of Apple's. "I think we're three to five years ahead of them in AR," Chi said in regards to Apple.

Persons: —, Chi Xu, XReal, Xu didn't, Xu, Chi Organizations: Service, Business, pricier, XReal's, Apple Vision, Air, Meta, Bloomberg, Amazon, Apple, Apple's, IDC Locations: Apple's

☆ 4 tech leaders on where 5G is taking their industries next
▼ + stars: | 2023-12-05 | by ( Chris Stokel-Walker | ) www.businessinsider.com time to read: +6 min

But the potential of 5G technology could be enormous and a major boon to businesses, tech leaders told Business Insider. She added that nearly 20 countries around the globe still lacked 4G connectivity but could be brought up to date using 5G. "5G, and specifically private 5G, is acting as a catalyst that is driving customers toward change," he said. "Currently, the site showcases IoT connectivity, edge analytics, and predictive analytics to drive sustainability and energy efficiency on a private 5G network," Sandhu said. Alongside Schneider Electric, NTT has customers including Frankfurt Airport (Europe's largest private 5G network) and the city of Las Vegas (the largest private 5G network in the US) signing up to develop private 5G and edge-computing capabilities.

Persons: Marga Hoek, Hoek, Matt Cranfield, Andy Lindsell, Lindsell, Parm Sandhu, NTT Ltd . Sandhu, Sandhu Organizations: Accenture, Business, Tech, Cranfield, NTT Ltd, NTT Ltd ., 5G, Schneider Electric, NTT, Frankfurt Locations: Marga Hoek Hoek, Lexington , Kentucky, Las Vegas

☆ Finnish startup Varjo launches new $3,990 mixed-reality headset to take on Apple, Microsoft
▼ + stars: | 2023-11-27 | by ( Ryan Browne | ) www.cnbc.com time to read: +3 min

Finnish mixed-reality startup Varjo on Monday launched its latest headset, the XR-4, a product it hopes to sell to large enterprise firms. The headset, which starts at a price of $3,990, is similar to those from Meta , Microsoft and Apple . Unlike consumer offerings from companies such as Meta, Varjo's headset is intended for enterprise use cases. For example, a pilot working for a major defense contractor could use it to train in a virtual reality simulation. The XR-4 headset has two 4K displays and a 50% wider field of view compared with previous-generation devices.

Persons: Patrick Wyatt, Apple's, Varjo Organizations: Monday, Meta, Microsoft, Apple, CNBC, Vision, Volvo Locations: Helsinki, Atomico

The lawsuit also alleged that Pfizer, despite knowing of the quality-control issues, persuaded Texas' Medicaid program to add Quillivant to its list of preferred drugs. The lawsuit accuses the companies of defrauding the state's Medicaid program, and seeks unspecified money damages from the companies. Pfizer and Tris, which manufactured the drug for Pfizer, did not immediately respond to a request for comment. The U.S. Food and Drug Administration in 2017 warned Tris of manufacturing lapses. Reporting by Brendan Pierson in New York, Editing by Alexia Garamfalvi and Matthew LewisOur Standards: The Thomson Reuters Trust Principles.

Persons: Dado Ruvic, Ken Paxton, Pfizer, Tris, Paxton, Quillivant, Tarik Ahmed, Brendan Pierson, Alexia Garamfalvi, Matthew Lewis Organizations: Pfizer, REUTERS, Texas, Tris, Republican, Nextwave Pharmaceuticals, U.S . Food, Drug Administration, Southern, of, Thomson Locations: Harrison County , Texas, Texas, U.S, Manhattan, of New York, New York

Warning Part doesn’t work as expected when swapped with the same working part from an identical, new iPhone. Part doesn’t work as expected when swapped with the same working part from an identical, new iPhone. Warning Part doesn’t work as expected when swapped with the same working part from an identical, new iPhone. 2022 14 Part doesn’t work as expected when swapped with the same working part from an identical, new iPhone. Warning2022 SE (v3) Part doesn’t work as expected when swapped with the same working part from an identical, new iPhone.

☆ Turmoil in UK government after key minister slams police ahead of pro-Palestinian march on Armistice Day
▼ + stars: | 2023-11-10 | by ( Luke Mcgee | ) edition.cnn.com time to read: +6 min

On Saturday, the UK will mark Armistice Day – the date commemorating the de-facto end of World War I. Also on Saturday, pro-Palestinian protesters will march through central London demanding a ceasefire in the Israel-Hamas conflict. Every living UK Prime Minister lays a wreath at the monument, along with other senior politicians, visiting dignitaries and members of the royal family. Banning such a protest in the name of those who died for precisely these sorts of freedoms is not the best look on Armistice Day. The Conservative Party’s poll ratings are poor and Sunak is already barely holding together a fragile coalition of parliamentarians.

Persons: Rishi Sunak, Sunak, Suella Braverman, Leon Neal, Banning, Sunak’s, Braverman, ” Braverman, Keir Starmer, Downing, Mark Kerrison, ” Sunak, Brexit, Boris Johnson, Liz Truss, – Organizations: London CNN, Getty, London’s Metropolitan Police Service, Conservative, National Conservatism Conference, Emmanuel Centre, Conservative Party Locations: London, Israel, Downing, Times, England, Gaza, Northern Irish, Charing, Westminster

☆ Extended reality is helping solve some of marketing's biggest challenges by creating memorable, immersive customer experiences
▼ + stars: | 2023-11-09 | by ( Nicholas Fearn | ) www.businessinsider.com time to read: +8 min

A range of XR tech is available for marketingMarketers have a range of XR technologies to choose from when developing immersive marketing campaigns. Apple is one company that's "pushing the boundaries" of XR-based marketing, Van Belleghem said. XR to the rescueXR technology is also helping marketers solve many of their biggest day-to-day challenges. XR technology also makes scalability easier, Van Belleghem said, because it provides a "scale that real-life events simply cannot match." Getting XR marketing campaigns rightAn essential first step in successful XR-based marketing is to understand the target audience and ensure campaigns provide value to customers' lives, said Rogers.

Persons: —, Ludenso, Eirik G, Sol Rogers, Rogers, Steven Van Belleghem — who's, Steven Van Belleghem, Simon Windsor, Van Belleghem, Apple's, Windsor, Arif Miah, Mattel's, Barbie Organizations: XR, Service, Discovery, Ludenso, Puma, Disney, Microsoft, Windsor, Mud

☆ ByteDance says committed to VR business Pico after report of it shutting brand
▼ + stars: | 2023-10-24 | by ( Josh Ye | ) www.reuters.com time to read: +2 min

The statement came after Chinese research firm EqualOcean published a report saying that ByteDance founder Zhang Yiming told Pico's management team ByteDance would gradually give up on the Pico business. Pico is under normal operation and the company will continue to invest in the extended reality (XR) business over the long term," ByteDance said in a statement shared with Reuters. The Pico headsets are often seen as ByteDance's answer to the popular Quest headsets developed by Meta Platforms Inc (META.O). Pico has the biggest market share for VR headsets in China, accounting for over 58% of the market, as Meta's Quest devices have yet to enter the country officially. The Wall Street Journal reported earlier this year that Pico has increased its headset shipments last year while Meta's headset shipments declined.

Persons: Aly, ByteDance, EqualOcean, Zhang Yiming, Pico's, Pico, Bytedance, Josh Ye, Deborah Kyvrikosaios Organizations: REUTERS, Reuters, XR, Meta Platforms Inc, Street Journal, IDC, Thomson Locations: Shanghai, China, HONG KONG, Pico

☆ Smartphones with 'self-healing' displays will arrive within five years, analysts predict
▼ + stars: | 2023-10-11 | by ( Ryan Browne | ) www.cnbc.com time to read: +5 min

SeongJoon Cho | Bloomberg via Getty ImagesSmartphones with displays capable of repairing themselves could start appearing on the market by 2028, according to analyst firm CCS Insight. Companies have been talking about smartphone display technology that can be self-repaired for several years now. LG, the South Korean consumer electronics giant, was touting self-healing technology in its smartphones as far back as 2013. Phone makers are getting more and more inventive when it comes to display technology. The company's HTC Hero, HTC Legend, HTC Desire and HTC One were among some of the leading Android phones.

Persons: SeongJoon Cho, Wood, We're, Apple, HTC Organizations: Samsung, Bloomberg, Getty, CCS Insight, CNBC, Companies, LG, South, Motorola, Mobile, HTC, Insight, Google, Meta, Sony, Apple, they'll Locations: Barcelona

NEW YORK (AP) — All models of Onewheel self-balancing electric skateboards are under recall after at least four deaths and multiple injuries were reported in recent years, federal regulators said last week. Future Motion has received dozens of incident reports involving these skateboards, the CPSC said Friday — including four deaths between 2019 and 2021 and serious injuries like paralysis, traumatic brain injury, fractures and ligament damage. The recall impacts all Onewheel electric skateboards — including Onewheel, Onewheel+, Onewheel+ XR, Onewheel Pint, Onewheel Pint X and Onewheel GT — sold online and through independent retailers from January 2014 through September of this year. Riders can check their board's eligibility and learn more about installing the update with Onewheel's app on Future Motion's website. Prior to last week's announcement, the CPSC warned consumers to stop using Onewheel electric skateboards back in November — similarly pointing to the reports of death and serious injuries.

Persons: Motion, Motion’s, Motion's, “ Organizations: U.S . Consumer Product Safety Commission, Associated Press Locations: California, U.S

☆ Some 300,000 Onewheel electric skateboards recalled after 4 deaths and dozens of reported injuries
▼ + stars: | 2023-10-01 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +2 min

About 300,000 Onewheel electric skateboards have been recalled. Future Motion received four reports of deaths involving the Onewheel from 2019 to 2021. AdvertisementAdvertisementAbout 300,000 Onewheel electric skateboards have been recalled after dozens of reports of injuries. AdvertisementAdvertisementThe recall includes all of the Onewheel (original), Onewheel+, Onewheel+ XR, Onewheel Pint, Onewheel Pint X, and Onewheel GT models. People still using the Onewheel GT, Onewheel Pint X, Onewheel Pint, or Onewheel+ XR electric skateboards should download or update their Onewheel app to make sure it has the "haptic buzz" alert function, the CPSC said.

Persons: Motion, —, Onewheel Organizations: Service, US Consumer, Product Safety Commission

☆ Future Motion recalls Onewheel Electric Skateboards after four deaths reported
▼ + stars: | 2023-10-01 | by ( Lauren Mascarenhas | ) edition.cnn.com time to read: +2 min

CNN —All models of Onewheel electric skateboards are being recalled after the maker Future Motion received reports of four deaths of users between 2019 and 2021 and multiple reports of serious injuries. Santa Cruz-based Future Motion initially refused to agree to a recall in November, when the Consumer Product Safety Commission first warned customers to stop using the skateboards. The firmware update will roll out in a few weeks, and is only available for Onewheel GT, Pint X, Pint, and XR products, not original Onewheel and Onewheel+ skateboards, the company said. Future Motion and the US Consumer Product Safety Commission encouraged riders to wear personal safety equipment. CNN has reached out to Future Motion for comment.

Persons: Motion, “ Organizations: CNN, US Consumer Product Safety, Consumer Product Safety, Onewheel Locations: Santa Cruz

☆ Qualcomm China signs MOU with Baidu to work on XR technology
▼ + stars: | 2023-09-15 | by ( ) www.reuters.com time to read: 1 min

Qualcomm logo is seen in this illustration taken, May 8, 2023. REUTERS/Dado Ruvic/Illustration/File Photo Acquire Licensing RightsBEIJING, Sept 15 (Reuters) - Qualcomm China has signed a non-binding memorandum of understanding with China's Baidu (9888.HK) to work on extended reality (XR) technology, the company said in a statement on its social media account on Friday. They will work together on areas including XR technology and generative artificial intelligence to build a new generation of metaverse infrastructures, said the statement from Qualcomm. Reporting by Albee Zhang and Brenda Goh; Editing by Tom HogueOur Standards: The Thomson Reuters Trust Principles.

Persons: Dado Ruvic, Baidu, Albee Zhang, Brenda Goh, Tom Hogue Organizations: Qualcomm, REUTERS, Rights, Qualcomm China, HK, Thomson Locations: Rights BEIJING

Learn moreLooking for the best iPhone 15 Pro and iPhone 15 Pro Max deals? Best iPhone 15 and iPhone 15 Pro Max dealsiPhone 15 Pro deals at VerizonVerizon offers the iPhone 15 Pro for free to new and existing customers who add an Unlimited Ultimate line or up to $1,000 off any other iPhone 15 model when trading in any previous iPhone. Other iPhone 15 Pro trade-in offersBoth Apple and Best Buy allow you to trade devices in for credit that you can use toward an iPhone 15 Pro or iPhone 15 Pro Max. iPhone Models Estimated trade-in values iPhone 14 Pro Max Up to $650 iPhone 14 Pro Up to $570 iPhone 14 Plus Up to $470 iPhone 14 Plus Up to $470 iPhone SE (3rd generation) Up to $160 iPhone 13 Pro Max Up to $580 iPhone 13 Pro Up to $480 iPhone 13 Up to $370 iPhone 13 mini Up to $320 iPhone 12 Pro Max Up to $450 iPhone 12 Pro Up to $360 iPhone 12 Up to $250 iPhone 12 mini Up to $200 iPhone SE (2nd generation) Up to $80 iPhone 11 Pro Max Up to $300 iPhone 11 Pro Up to $250 iPhone 11 Up to $200 iPhone XS Max Up to $170 iPhone XS Up to $140 iPhone XR Up to $140 iPhone X Up to $120 iPhone 8 Plus Up to $90 iPhone 8 Up to $60 iPhone 7 Plus Up to $50 iPhone 7 Up to $40The iPhone 15 Pro and iPhone 15 Pro Max hit stores starting September 22. Pricing starts at $999 for the iPhone 15 Pro (128GB base storage) and $1,199 for the iPhone 15 Pro Max (256GB).

Persons: Max, We've, We're, Joan Cros Garcia, you'd, you'll Organizations: Verizon, AT, Verizon Verizon, Unlimited, Apple, Mobile, Mint Mobile Locations: Verizon ., Magenta, Canada, Mexico

Leon Neal/AFP/Getty Images2008: iPhone 3G, meet the App StoreWith the second version of the iPhone, Apple introduces the App Store and 3G connectivity. Stephen Lam/Reuters2016: iPhone SE, a budget optionTaking a step back, the iPhone SE is a cheaper, smaller device than the 6S, giving customers a chance to enjoy Apple’s phones at a much lower cost. People handle the new Apple iPhone XS and iPhone XS Max during a media tour at an Apple office in Shanghai, China, on September 21, 2018. Brendon Thorne/Bloomberg/Getty Images2020: iPhone 12 Mini, small but mightyThe iPhone 12 mini is smaller than the usual iPhone but packs a powerful punch. Mike Segar/Reuters2021: iPhone 13 Series, same price for more spaceThe iPhone 13 stays at the same price as the iPhone 12 with double the storage space, as well as featuring a much smaller top notch.

Persons: Steve Jobs, John Green, ” Jobs, Leon Neal, Justin Sullivan, Siri, FaceTime, “, ”, Jobs, Michael Nagle, Apple, Seth K, Hughes, Akio Kon, David Gray, Tim Cook, Josh Edelson, Stephen Lam, David Paul Morris, Phil Schiller, Aly Song, Max, Jason Lee, Pro Max, Phil Barker, Brendon Thorne, Mike Segar, Gabby Jones, Andrew Kelly Organizations: New, New York CNN, Apple, Macworld, Bay Area, Getty, Lightning, Bloomberg, Apple Inc, Worldwide, Steve Jobs, Steve, Pro, Future Publishing Locations: New York, San Francisco, London, AFP, San Francisco , California, New York City, Cupertino , California, Ginza, Tokyo, Japan, Sydney, Shanghai, China, Beijing, Australia, Manhattan , New York

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