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Some Gen Alpha kids are taking a stand against buying too much stuff — and dragging their parents along for the ride. AdvertisementA 2024 survey of 1,000 Gen Alpha parents found that 63% of their kids care about sustainability. While Zoomers and millennials prefer to shop online, Gen Alpha specifically likes shopping in-store. Som Gen Alpha kids are "minimalists." Overall, Delisle doesn't think it's likely that every Gen Alpha child is above consumerism.
Persons: Yuriy Boykiv, we'll, Gen, McCrindle, Boykiv, Zers, Gen Alpha, Alpha, Wunderman Thompson, Alphas, Julie, she's, aren't, Laura Ascher, Alpha's, Stephen Yalof, David Delisle, Helenor Gilmour, Gilmour, Delisle, spender Organizations: Service, Alpha, Business, — Business, Gen Alpha, Wunderman Thompson Commerce, Gen, tweens, Stanley, Brain Locations: skincare
AdvertisementAdvertisementIncreasing efficiencies in the retail supply chain is necessaryPaul Maguire, the head of retail delivery at the digital consultancy Endava, told Insider that embarking on a digital transformation was critical to better-connected and more resilient retail supply chains. Digital technology will "close gaps in supply-chain visibility" and help retailers "manage future unforeseen surges in product demand," he said. These innovations will "continue to bolster and streamline the retail supply chain as they become even more sophisticated," Maguire said. AdvertisementAdvertisementTo survive, Perry said that the retail supply chain must take steps to become more agile and flexible. ScanditA data-driven tech strategy can also help retailers appeal to sustainability-conscious consumers.
Persons: , Paul Maguire, Maguire, John Perry, Perry, they'd, Wunderman, Arifi, Naji, Wunderman Thompson, Samuel Mueller, Mueller Organizations: Service, SCALA Consulting, Wunderman Thompson Commerce & Technology, DFS, Wunderman Thompson Commerce, Technology Locations: Ukraine, SCALA, British
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