Inside Elorea, a sleek new Korean perfumery in Manhattan’s NoLIta neighborhood, whose name is a portmanteau of “elements” and “Korea,” you will find paintings and pottery by Korean and Korean American artists, a cafe offering a chocolate and perfume pairing and shop attendants dressed entirely in black, eager to explain the brand’s gender-neutral fragrance collections. “Even though I’ve never heard of a Korean perfume brand, I just figured it’s going to be on another level,” said Albert Chun, 36, a customer whose parents immigrated from Seoul to Oakland, Calif., in the mid-1980s. “We’re such proud people,” he added with a half-laugh. “In our heads, in everyone’s heads, Korea is the capital of the world in terms of beauty,” said Wonny Lee who, along with his wife, Su min Park, founded Elorea as an online perfumery business last year.

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Persons: I’ve, ”, Albert Chun, “, Wonny Lee, Su Locations: Manhattan’s NoLIta, “ Korea, ”, Korean American, Korean, Seoul, Oakland, Calif, everyone’s, Korea