I shopped at Williams Sonoma for the first time, visiting the Columbus Circle location in New York. I was impressed by the wide range of kitchen tools, helpful resources, and free perks. AdvertisementWith over half of its business conducted online, kitchen and home furnishings company Williams Sonoma is one of the largest e-commerce retailers in the US, Business Wire reported. I've purchased Williams Sonoma cookware from friends' online wedding registries many times, but I had never actually set foot inside one of its brick-and-mortar locations. Zacks Equity Research attributes the recent success of Williams Sonoma to its expanding line of products and collaborations with brands like Netflix, its bolstered e-commerce platform, and its business-to-business strategy.

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Persons: —, Williams, I'd, I've, William Sonoma's Organizations: Williams Sonoma, Service, Business, Williams, Walmart, Target, Equity Research, Zacks, Research, Netflix Locations: Columbus, New York, New York City, Williams Sonoma