Daze, a messaging app aimed at middle and high schoolers, has 187,000 people on its waitlist. Daze CEO Willem Simons told BI that middle and high schoolers are increasingly looking to interact creatively. AdvertisementAn upcoming messaging app for Gen Z looks a lot different than your typical iPhone or WhatsApp conversation. Simons told BI that the app is aimed at middle schoolers and high schoolers. The 27-year-old, who has cofounded other startups, including the messaging app Muze, said he grew up in a somewhat rural environment and couldn't always be in person with friends.

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Persons: Willem Simons, —, It's, Simons, it's Organizations: Service, Facebook, Business, Apple Locations: Emarketer