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Tim Cook said iPhone sales grew in China, despite external research showing a decline. China accounted for 18% of Apple's sales, making it a critical market for the tech giant. However, over the last quarter, independent analysts have reported a slump in overall iPhone sales in China. iPhone sales in China are a closely watched metric because greater China accounted for 18% of Apple's sales across products in the first quarter, according to the earnings results. Related storiesCook's limited remarks on China's iPhone sales raised questions on Friday's call from analysts who compared Apple's data with independent reports.
Persons: Tim Cook, , Cook, Max, Wells, Aaron Rakers, Will Wong, Wong Organizations: Apple, Service, Counterpoint Research, International Data Corporation, IDC, Bloomberg Locations: China, Hong Kong, Taiwan
Read previewThe last thing Tim Cook needs this year is for the iPhone to give him a headache. Unfortunately for Apple, that task could be complicated as signs emerge that its workhorse gadget needs a revamp. In its most recent quarter, Apple generated almost $70 billion of its $119.6 billion total revenue from iPhone sales. China, Apple's most important international market, has started to sour on iPhones, bucking a trend of growth in other regions. Apple's AI efforts, led by ex-Googler and senior vice president John Giannandrea, could introduce several AI features to iPhones that offer an edge over Chinese competitors.
Persons: , Tim Cook, Cook, Steve Jobs, Paul Sakuma, Will Wong, Wong, Wang Gang, Gene Munster, Munster, Dan Ives, John Giannandrea, Siri, Jobs Organizations: Service, Apple, Vision, Business, Macworld, Counterpoint Research, Vivo, Huawei, Wall Street Journal, IDC's, Devices, Research, Asset Management Locations: Cupertino, China, Greater China, Beijing, Singapore, IDC's Asia
Andrew Caballero-Reynolds | AFP | Getty ImagesApple is facing renewed challenges in China, one of its most critical markets. The iPhone giant's sales in the greater China region in the December quarter fell nearly 13% to $20.8 billion. "This increased competition exerts pressure on both Apple's older models and the base models of its new series." For a long time, Apple has been seen as a luxury brand in China with high appeal among younger audiences. GeopoliticsAnd like many foreign technology firms operating in China, the specter of geopolitics constantly hangs over.
Persons: Tim Cook, Andrew Caballero, Reynolds, Will Wong, Shah, Josh Koren, CNBC's, Gen, Koren, Apple Organizations: Economic Cooperation, APEC, Apple, AFP, Getty, Huawei, IDC, CNBC, Musketeer Capital Partners, Samsung, Bloomberg Locations: Asia, San Francisco, China, Cupertino , California, 4Q23, Xiaomi
People check new products of Xiaomi ahead of the 2023 Mobile World Congress in Barcelona, Spain February 26, 2023. Demand in the world's biggest smartphone market has long been in decline, with the COVID-19 pandemic and then a faltering economic recovery persuading customers to wait longer before upgrading their phones. IDC predicts the Chinese market is on track to achieve year-on-year sales growth in the fourth quarter after ten consecutive quarters of decline. U.S. chip designer Qualcomm also said last week that it is seeing strong demand from smartphone companies, especially in China. The Mi 14 series, priced between 3,999 yuan and 6,499 yuan ($550-$890), represents an attempt by Xiaomi to make deeper inroads into the premium smartphone market and compete with Apple (AAPL.O) and Huawei.
Persons: Nacho, Lei Jun, Will Wong, Qualcomm, Xiaomi, Yelin Mo, Brenda Goh, Edwina Gibbs Organizations: REUTERS, Rights, HK, Weibo, IDC, Huawei, Apple, Thomson Locations: Barcelona, Spain, Rights BEIJING, China, U.S
Hundreds of people lined up at a flagship Apple store in Beijing to pick up the new iPhone 15 when deliveries began on Friday. As of 10 a.m. Beijing time on Friday, iPhone 15 sales via JD 's Dada one-hour delivery app surged by 253% versus that of the iPhone 14 last year, Dada said. Zhao said he was planning to upgrade from his Huawei device to buy the iPhone 15 Pro Max, which has a list price of 9,999 yuan ($1,370). Strong iPhone 15 pre-salesApples' iPhone 15 pre-sales in China pointed to robust demand. Counterpoint Research's most optimistic outlook for Apple in China predicts a 4% year-on-year decline in Apple iPhone shipments in the fourth quarter.
Persons: Evelyn Cheng, JD, Dada, Zhao, he'd, China Zhao, Will Wong, Alibaba's Tmall, Pro Max, Tarun Pathak Organizations: Apple, CNBC, Huawei, Street Journal, Bloomberg, China's Ministry of Foreign Affairs, IDC Apple, Pro, IDC, Counterpoint Technology Market Research Locations: Beijing, Evelyn Cheng BEIJING, China, Sanlitun, Shanghai, Hangzhou, Americas
The unveiling of Apple's iPhone 15 attracted intense discussion online on Wednesday, as new models have done in the past. Topics discussing the new launch attracted 380 million views on social media platform Weibo, with more than 800,000 discussions, including posts, comments and likes, on the iPhone 15. A survey by Chinese news portal Sina on the social media platform asking participants if they would buy the Mate 60 or iPhone 15 saw 61,000 votes for the Huawei device versus 24,000 for the iPhone 15. "Before Huawei's surprise launch, we projected Apple's sales in China Q3 and Q4 to be flat or slightly weaker than last year." "Sales (of the iPhone 15) are not going to be easy, especially since Chinese consumers are either being cautious in spending or shifted their focus to leisure or travel," he added.
Persons: Thomas Peter, Archie Zhang, Will Wong, Yelin, Brenda Goh, Josh Ye, Jacqueline Wong Organizations: Apple, REUTERS, Rights, U.S, Huawei Technologies, Huawei, HK, Weibo, Sina, IDC, Thomson Locations: Beijing, China, Rights BEIJING, Alibaba's, U.S, Yelin Mo, Shanghai, Hong Kong
CFOTO | Future Publishing | Getty ImagesHigh-end focus aims to challenge AppleHuawei's strategy has become more refined, as it looks to compete in the premium segment of the smartphone market, rather than across all sectors. "Huawei's smartphones took the second spot in the high-end segment. The company released its Mate X3 foldable this year, and that device, along with the flagship P60, helped the company boost its premium segment share. "It totally makes sense for Huawei to focus on the premium segment. Software pushPart of Huawei's high-end strategy revolves around HarmonyOS, an operating system it says is designed for smartphones and other devices like wearables and TVs.
Persons: Yu, Will Wong, HarmonyOS, Celia, Huawei's, it's, Jia Yongli, Jia Organizations: Huawei, Getty, Apple, IDC, Huawei's, Reuters, CNBC, Software Locations: China
Barclays recently cut its Apple price target from $144 per share to $133 per share, noting it's concerned that Apple Services estimates are "at risk." The firm lowered its revenue estimate by 7% for the quarter to account for slowing services growth, production problems and weakening demand. "What started out as production driven cuts has moved to demand weakness across product categories," they wrote in a Tuesday note. Apple struggled with iPhone 14 Pro shipments during the holiday season because of Covid restrictions on its primary factory in China. Foxconn has attempted to entice workers back with bonuses, and Reuters reported that Foxconn's Zhengzhou factory is almost back to full production.
But in October, the world's biggest iPhone factory in Zhengzhou, China, was hit with a Covid outbreak. Reuters reported on Tuesday that Foxconn's Zhengzhou factory is almost back to full production. In early November, after Foxconn imposed Covid restrictions at the factory, Apple said the plant was operating at a "significantly reduced capacity." The world's biggest iPhone factory, located in China and run by Foxconn, faced disruptions in 2022. Apple could report a 1% annual decline in revenue in the December quarter, according to Refinitiv consensus estimates.
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