The NBA wants to secure a big increase in media-rights fees—to help pay its star players—but its biggest TV partners aren’t looking to pony up big spending increases.
Photo: Rocky Widner/NBAE/Getty Images)The stars of the National Basketball Association are taking to the court as a new season begins next week.
Behind the scenes, the league has started talks to secure the billions of dollars in media-rights fees that will help pay their huge salaries.
As the NBA enters its first media negotiations in a decade, its biggest partners, Disney ’s ESPN and Warner Bros.
Discovery ’s TNT—which together pay about $2.6 billion a year— aren’t looking to pony up big spending increases.
Persons:
Rocky
Organizations:
NBA, National Basketball Association, Disney ’, ESPN, Warner Bros, TNT