"Us advocates can talk about the value of women's sport, how you should sponsor it and support women's football etc, (but) until people feel it, they really don't know what's in it.
Olympic champions Canada will not launch the country's first women's pro league until 2028 but they are still hoping the World Cup will help.
'DO OR DIE'Kara Nortman, a venture capitalist and co-founder of National Women's Soccer League (NWSL) team Angel City FC, knows well what impact the Women's World Cup can have on domestic football.
Despite the strength of the United States team, the NWSL was on shaky ground in the lead-up to the 2019 World Cup.
"I felt this immense amount of stress and pressure around the 2019 World Cup," Nortman said.
Persons:
Rebecca Sowden, Chloe Kelly, tugging, it's, Sowden, Sophie Schmidt, Diana Matheson, It's, Matheson, Kara Nortman, Nortman, Natalie Portman, Oscar, Australia's, Hayley Raso, Lori Ewing, Nick Mulvenney, Peter Rutherford
Organizations:
SYDNEY, Wembley, England European, FIFA, Football Ferns, Olympic, Canada, Canadian Press, National Women's Soccer League, Angel City FC, United States, E Networks, Heineken, Australia, Manchester City, Guardian, Thomson
Locations:
France, Canada, Toronto, Vancouver, Calgary, Los Angeles, Wellington Phoenix, Europe, England, Australia