Read below to find out everything you need to know before the Way Day event, including when it’s happening, who can shop, and what deals you can expect during the sale. When is Way Day? Wayfair’s Way Day sales event starts online on Oct. 5 at midnight, with in-store deals beginning during opening hours. Limited-time, 24-hour Flash Deals will be launching throughout all three days of the Way Day event. will be launching throughout all three days of the Way Day event.

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