Echelon Fitness is capitalizing on demand for its at-home stationary bicycles that are both cheaper and more readily available than Peloton products, which remain mired in supply chain delays.
"When the pandemic hit, we were ready," Echelon CEO Lou Lentine told Business Insider.
As the self-proclaimed "most formidable competitor of Peloton," Echelon Fitness is doubling down on its same-day delivery proficiency, available inventory, and comparative affordability in its quest to beat out the luxury fitness brand that remains plagued with supply chain issues amid increased demand from shoppers.
In September, the brand reported a sales increase of 700% year-over-year, buoyed by partnerships with major retailers like Dick's Sporting Goods and a rise in demand for at-home fitness products during the pandemic.
Today Echelon products sell in more than 3,500 retail locations including Walmart, Sam's Club, and Costco stores, and is slated to sell in a total of 7,000 in 2021.
Lou Lentine, Lentine
Business, Amazon, Dick's Sporting Goods, Costco, Visit, QVC, Sporting Goods, Echelon, Walmart, Sam's, Amazon Prime