Read previewArtificial intelligence is expected to be the topic du jour at Cannes Lions this week, when the ad industry descends on the French Riviera for its annual shindig in the sun.
Businesses are exploring how they can use AI to perform tasks like copywriting, research, and automating their ad campaigns.
A Cannes Lions spokesperson said the festival is expecting 12,000 delegates, though many more ad execs and vendors forgo the official festivities to hobnob at the fringe events.
Cannes Lions has set its own rules around AI.
"Those who will win will figure out the right mix of AI plus the right influencers plus the right concepts," MediaLink's Wagman said.
Persons:
—, there's, Klarna, Wayne Levings, Mark Wagman, Wagman, Jessica Apotheker, Apotheker, Scarlett Johansson, David Droga, Mira Murati, Vidhya Srinivasan, Alexander Chen, Greg James, Publicis, Anthony Yell, Razorfish, Yell, BCG's Apotheker, Queen Latifah, Lando Norris, John Legend, Chrissy Teigen, Deepak Chopra, Jason, Travis Kelce, Lenny Kravitz, Janelle Monáe, MediaLink's Wagman
Organizations:
Service, Cannes Lions, Lions, Business, Cannes, United Talent Agency, Google, Microsoft, Adobe, Boston Consulting Group, Palais, Accenture, OpenAI, Google Creative, North America, Publicis Groupe, influencers
Locations:
Americas, MediaLink, Cannes