But the team was uncertain about how, so it turned to Boston Consulting Group for help. Reckitt’s request was one of hundreds that Boston Consulting Group received last year. It now earns a fifth of its revenue — from zero just two years ago — through work related to artificial intelligence. “There’s a genuine thirst to figure out what are the implications for their businesses,” said Vladimir Lukic, Boston Consulting Group’s managing director for technology. The next big boom in tech is a long-awaited gift for wonky consultants.

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Persons: ChatGPT, “, ”, Vladimir Lukic Organizations: Boston Consulting Group, Boston Consulting, McKinsey & Company, IBM, Accenture