City Ballet also expanded its presence on Facebook, Instagram and other platforms, taking users behind the scenes of productions like “The Nutcracker” and posting interviews with dancers about their lives outside of ballet.
Taylor, a finance leader and the partner of former New York City mayor Michael R. Bloomberg who, in 2021, became the first woman to serve as board chair in City Ballet’s history, worked to galvanize donors.
When a potential board member expressed concern about joining “my grandmother’s dance company,” Taylor assured her that City Ballet was not beholden to the past, noting premieres by Peck and others.
Donations rose significantly; the spring gala this year, which was attended by Bloomberg, took in $3.5 million, breaking records.
As the financial picture improved, City Ballet worked to make its culture more collaborative and inclusive.
Persons:
Taylor, Michael R, ” Taylor, Peck, “ Balanchine
Organizations:
Koch, City Ballet, Facebook, New, New York City, Bloomberg, Ballet
Locations:
New York