Storied Swiss watch maker Patek Philippe announced its first new collection in 25 years this week, dubbed the Cubitus line.
The new collection comes at a time when luxury watch prices have largely stabilized, fueled by strong demand.
Patek Philippe's new collection also includes new cufflinks, designed to match the watches with a white-gold frame that reflect the case's shape.
Patek Philippe, founded in 1839, is often referred to as one of "The Holy Trinity" in watch making, along with Audemars Piguet and Vacheron Constantin.
The brand's last new collection before the Cubitus line was back in 1999 when it released the Twenty~4 design.
Persons:
Patek Philippe, it's, Audemars Piguet, Vacheron Constantin, Patek
Locations:
Swiss