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The Croissant Theory
  + stars: | 2023-08-14 | by ( Nick Heavican | Co-Owner Of Nick | Alina Dizik | ) www.wsj.com   time to read: 1 min
To get more customers in the door, bakeries have attempted to build a culture around people trekking to their store for day-of baked goods, waiting in line, posting a photo and returning the next time to try a pastry that was sold out.
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Persons: Dow Jones
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