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But while the company's profile in the industry has stayed constant and swaggering, behind the curtain, its business has been increasingly troubled, 10 insiders told Business Insider. Creator economy professionals mingled beneath glowing jellyfish and coral light fixtures inside Jellysmack's creator lounge during VidCon 2023. "As a startup in the ever-evolving creator economy, we are constantly testing and adapting our business model," the Jellysmack spokesperson told BI in a statement. Advertisement"The world was falling apart with the pandemic, but early Jellysmack felt like a dream," the second former staffer told BI. BI viewed two Jellysmack contracts and an email exchange between Jellysmack and one of its creator clients to verify the practice.

Persons: —, SoftBank, lanyards, Jellymack, Jellysmack, YouTubers, Brad Mondo, Meta, Michael Philippe, Jellysmack cofounders Swann Maizil, Robin Sabban, Nathan Guetta, Condé Nast, Youri Hazanov, Sean Atkins, hasn't, Snapchat —, Amanda Perelli, JellyFi, deprioritize, that's, it's, Ollie Forsyth, They've Organizations: Service, Business, Facebook, influencers, BI, YouTube, Disney, Comcast, Keli, Big Tech, cryptocurrency, MTV, HBO, Copyright Capital, SoftBank, Productions, OKA Media, Network Media LLC, Crime, Star, Spotify, Crime Network Locations: VidCon, SoftBank

☆ Brooke Schofield's star is rising with the 'Cancelled' podcast — and it's teaching her to deal with hate and scrutiny
▼ + stars: | 2024-03-20 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Brooke Schofield and Tana Mongeau on their "Cancelled" tour. But Schofield's confidence grew once her podcast with Mongeau, "Cancelled," launched in July 2021 and showcased her comic timing, fashion sense, and life stories. Schofield and Mongeau are also now taking their show on a US tour, which ends on June 2 in Oakland, California. "She's gotten hate for so many things and she's just really good at not taking it in," Schofield said.

Persons: —, Brooke Schofield, Hannah Montana, Tana Mongeau, Schofield, Mongeau, YouTubers Trisha Paytas, Jeff Wittek, Brooke Schofield Schofield, she's, Reddit, VidCon, She's, we've, Matt, I've Organizations: Service, Arizona, Business, YouTube, BI, Netflix Locations: LA, Oakland , California, San Antonio

The pay data includes salaries ranging from a data scientist position that offers $170,000 per year at Discord to a staff engineer role that earns $250,000 or more at Patreon. AdvertisementHere are the annual salaries for a job at FaZe Clan:Legal Counsel: $142,273 median starting range; from $133,308 to $194,437FaZe Clan did not respond to BI's request for comment. At LTK, a senior software engineer would make $130,000Courtesy of LTKLTK, formerly known as RewardStyle, is an affiliate-marketing and social-commerce platform used by influencers across Instagram, YouTube, and TikTok. At Teachable, a level II senior software engineer would make $190,000Teachable is a platform where creators can build and sell online courses and coaching programs. Here are annual salary ranges for several jobs at Teachable:Data Analyst : $69,826 to $85,000: $69,826 to $85,000 Senior Software Engineer : $160,000 to $180,000: $160,000 to $180,000 Senior Software Engineer - Core : $150,000 to $170,000: $150,000 to $170,000 Senior Software Engineer II : $190,000: $190,000 Software Engineer: $125,000 to $135,000Teachable did not respond to BI's request for comment.

Persons: upstarts, we're, Justin Kenna, they've, ByteDance, Teachable, Konstantin Savusia, James Nord, Brandon Brown, Ryan Brown, Brian Mechem, Warby Parker, Grin, Amanda Perelli, Anthony, Alex Zaccaria, Nick Humphreys, Linktree's, Amber Venz, Baxter, Read, Sydney Bradley, economy's, Patreon, Chris Best, Jason Henry Substack Organizations: YouTube, Business, FaZe, Safety, Software, Security, Enterprise Security, FaZe Clan, Fohr, Inc, Grin Technologies, Facebook, Keli Network Inc, Business Affairs, Jellysmack, Linktree, Ops, RewardStyle Inc, Networks, Mighty Networks, Mighty Software, Engineering, Sydney, Sydney Bradley One, BI, Staff, Social, Data Engineering, Trust, Quality Assurance, Hotmart, & $ Locations: California, New York, Texas, FaZe, Fohr, Jellysmack, Karat, Linktree, LTK, Instagram, Dallas , Texas, Teachable

☆ These 11 startups are helping creators build communities and make money from memberships, courses, and private group chats
▼ + stars: | 2023-12-01 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +1 min

Startups are testing ways to help creators connect with fans and make money. Business Insider is highlighting 11 community-focused startups, from Patreon to Discord. "If you want to become a sustainable creator, you can't just rely on AdSense anymore," Jim Louderback, creator-economy expert and former CEO of VidCon, told Business Insider. Luckily for them, there's an entire ecosystem of creator-economy and consumer-tech startups with the mission to do just that. This story is available exclusively to Business Insider subscribers.

Persons: Jim Louderback, — Organizations: Business Locations: Patreon

☆ Seeking nominations for the top social-shopping startups powering the next wave of e-commerce
▼ + stars: | 2023-09-26 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +2 min

Insider is compiling a list of the leading startups boosting social commerce in the US. We want to hear from you on the companies best positioned to help social shopping take off. AdvertisementAdvertisementThe age of social shopping is here. And Pinterest is similarly making social commerce a top focus. What are the companies that are best positioned to help social shopping succeed in the US?

Persons: —, TikTok Organizations: Service, YouTube Locations: Asia

☆ Instagram boss Adam Mosseri reveals behind-the-scenes details on the launch of Threads and 5 other takeaways about Instagram, creators, and more
▼ + stars: | 2023-08-03 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +7 min

Instagram's new app, Threads, has dominated the discourse around Meta since its July 5 launch. With the launch of Threads, Instagram and its top executive, Adam Mosseri, have been enjoying the limelight. Mark Zuckerberg was "by far the most convicted" about launching Threads as a separate app, Mosseri said on the podcast. "But, the thing is, we're not a messaging app," Mosseri noted. Mosseri has a bias for simplicity and said he recognizes that the Instagram app is overrun with too many features.

Persons: Adam Mosseri, Harry Stebbings, Mosseri, Stebbings, Instagram's Adam Mosseri, Mark Zuckerberg, Meta, Instagram, Instagram hasn't, TikTok, we've, we're, he's, exes Organizations: LinkedIn, VidCon Locations: Pinterest, Instagram

☆ The president of MrBeast's YouTube empire shares lessons from working with the platform's most-successful creator, from globalization to avoiding burnout
▼ + stars: | 2023-07-24 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Marc Hustvedt, president of the YouTube empire MrBeast, likens Jimmy Donaldson's stardom and impact to that of a professional athlete. "To me, creators, particularly YouTube creators, always stood out," Hustvedt said. "A 100-million-view video is exponentially more valuable than 20 5-million-view videos," Hustvedt said. "Get really, really good at making the content," he said. "It sounds so basic, but in practice, it's really, really hard."

Persons: MrBeast, Alberto E, Rodriguez, Marc Hustvedt, Hustvedt, Jimmy Donaldson's, Donaldson, Philip DeFranco, he's, MrBeast doesn't, Anita Elberse, YouTubers Rhett, Link, Smosh, Smosh cofounders Anthony Padilla, Ian Hecox, it's Organizations: Nickelodeon, Microsoft Theater, YouTube, React Media, Hustvedt, Blockbuster, Big Business, Entertainment, Harvard Business, Twitter Locations: Los Angeles , California, Greenville , North Carolina, VidCon, India, Brazil

☆ Inside YouTube's social-shopping efforts, which are focused on affiliate links and shoppable short video
▼ + stars: | 2023-07-18 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

At VidCon, the annual conference for creators, industry professionals, and fans, YouTube Shopping made a splash. Michael Martin, YouTube Shopping general manager, and Bridget Dolan, managing director of YouTube Shopping partnerships, each spoke about the platform's new affiliate program. In 2021, YouTube began quietly testing shopping tools like product pins with a small group of creators. The feature looks similar to the in-app shopping tools on TikTok, with a "view products" button on the lower half of the video. Instagram, on the other hand, ended its native affiliate program in July 2022, and cut back on some features, like live shopping.

Persons: Michael Martin, Bridget Dolan, David Katz, who've, TikTok, Amanda Perelli YouTube's, Martin, it's, Jay Kent, Hume, Kent Organizations: YouTube, YouTube's, Coachella, Amazon Associates Locations: VidCon

☆ 7 creator startups that had the biggest VidCon presences, wooing attendees with parties, swag, and more
▼ + stars: | 2023-06-29 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

These startups set up events and parties as a way to further establish their presence in the space. Gaming giant Roblox and course platform Thinkific hosted invite-only dinners and parties. Beyond the convention center panels and meet-ups, startups made waves with creators at nearby restaurants, hotels, and bars where brands, agencies, and startups hosted invite-only mixers and parties. The main theme of VidCon 2023 was learning how to become a successful creator, and startups capitalized by showing up in creative ways. Here were seven top creator startups with the largest presences at this year's VidCon:

Persons: Whalar, VidCon, Jellysmack Organizations: Gaming, Talent, Viral, Hyatt Regency, YouTube Locations: Anaheim , CA

☆ 7 top creator startups that made a big splash at VidCon, wooing attendees with exclusive parties, swag, and more
▼ + stars: | 2023-06-28 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

Persons: Whalar, VidCon, Jellysmack Organizations: Gaming, Talent, Viral, Hyatt Regency, YouTube Locations: Anaheim , CA

☆ VidCon 2023 showed how much the line between creator and fan has blurred. Here are 6 top takeaways from the annual creator industry conference.
▼ + stars: | 2023-06-26 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

VidCon, the conference for creators, professionals, and fans returned this year in Anaheim, CA. Last week, creators and industry professionals came together at the Anaheim Convention Center for VidCon. Beyond the panels, parties, and meet-and-greets, the real magic of VidCon was happening offsite, at nearby restaurants and bars where brands, agencies, and startups hosted exclusive invite-only mixers. At this year's VidCon, the divide between creator and fan faded, and many attendees identified with both. Snapping a photo with a successful creator became less valuable than actual time spent learning the secrets to their success.

Persons: Colin, Samir, Amber Tarshis, Instagram Organizations: YouTube, Cannes Lions, Anaheim Convention, VidCon Locations: Anaheim , CA, Anaheim

☆ How DashCon gave us one of the most important social media lessons of the 2010s
▼ + stars: | 2023-06-18 | by ( Aj Willingham | ) edition.cnn.com time to read: +12 min

The result was DashCon, an attempt to bring together Tumblr users from different interests and fandoms for a single event. For all its (somewhat hilarious) failures, DashCon immediately became a core parable of our social media lore. Like so many other Tumblr users, O’Neil was just a nerdy teenager with cool interests looking for other people like her. A view of the iconic DashCon ball pit at the Renaissance Schaumburg Convention Center Hotel in Schaumburg, Illinois. She said people still send her cosplays of the infamous ball pit, almost 10 years later.

Persons: they’ll, DashCon, Lochlan O’Neil, O’Neil, “, ” O’Neil, ”, ’, Harry Potter, cosplayers, O'Neil, Lochlan O'Neil, Sherlock ”, hadn’t, Lochlan O'Neil “, ‘, It’s Organizations: CNN, Facebook, Twitter, Marvel, YouTube, Renaissance, Center, Taco Bell Locations: Indiana, Renaissance Schaumburg, Schaumburg , Illinois, Taco, Schaumberg , Illinois

☆ YouTuber Hank Green diagnosed with Hodgkin lymphoma
▼ + stars: | 2023-05-19 | by ( Zoe Sottile | ) edition.cnn.com time to read: +2 min

CNN —YouTuber, science educator, and writer Hank Green announced on Friday that he has been diagnosed with Hodgkin lymphoma, a form of blood cancer that affects the lymph system. VidCon, an annual convention for YouTubers and other internet creators founded by John and Hank Green, announced that Hank Green would no longer be able to attend due to the diagnosis. What is Hodgkin lymphoma? The American Cancer Society estimates there will likely be around 8,830 new cases of Hodgkin lymphoma in 2023. The five-year relative survival rate for all patients diagnosed with Hodgkin lymphoma is around 89%, according to the American Cancer Society.

☆ 4 content creators launched a camping experience. Here's the 25-page deck they used to get brand partners like Shopify.
▼ + stars: | 2023-03-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

In 2022, four creators launched Creator Camp, an in-person camping event for influencers. Here's the pitch deck they used to secure over $200,000 in sponsorships from brands. They put together a plan for Creator Camp, a three-day camping experience meant for creators to make friends, explore their creativity, and "do well by doing good," Duncan said. "It was really tough to get sponsors, but we were able to get about $30,000 to float the first event," Duncan said. Here's the 25-page pitch deck the creators used to convince brand partners to sponsor Creator Camp:

The YouTube subscriber count has quickly become an outdated relic. YouTube shorts has lowered the barrier to entry, making it easier to gain subscribers. "Especially in the world of short-form content, where your viewers are one swipe away from moving onto someone else." Nearly every social platform, from YouTube to Facebook to TikTok, is still working to crack the code for monetizing short-form video well with advertising. Short-form video ad spending worldwide for 2022 to 2028, via Insider Intelligence.

☆ I was an early YouTube creator. Here's how CEO Susan Wojcicki improved the site in 10 years, helping me make money and even find a community of close friends.
▼ + stars: | 2023-02-22 | by ( Thomas Maxwell | ) www.businessinsider.com time to read: +8 min

YouTube CEO Susan Wojcicki is stepping down after nearly ten years at the helm. Under her leadership, the video platform cemented itself as a favorite of online creators. YouTube Shorts, the company's direct competitor to TikTok, recently surpassed 50 billion daily views and opened up monetization to creators. Still, under Wojcicki's tenure the video platform was rarely mentioned in discussions about the ills of social media, and the CEO was not regularly hauled in front of Congress like other tech leaders. Under Wojcicki's tenure, YouTube expanded monetization and released a slew of new ways to make money, like a merchandise shop.

YouTube, Arizona State University and "Crash Course" — the popular educational YouTube channel founded by vloggers Hank and John Green — on Tuesday announced the launch of Study Hall, a pathway to college credit and higher education resource. Study Hall provides guides about the college selection and admissions process, as well as foundational courses that students can receive college credit for. Hank Green said the idea for Study Hall came after years brainstorming solutions for the student loan debt crisis. Study Hall provides free access to four YouTube courses that cover subjects that are typically taken during early college years. YouTube wants to improve on the experience for learners on the platform without "breaking the magic" of informal YouTube education content, Kurtz said.

☆ Who is Shou Zi Chew? Mounting scrutiny on TikTok could put new spotlight on its CEO
▼ + stars: | 2023-01-20 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +8 min

Months later, when TikTok was grilled by Congress over privacy and security concerns, Pappas was the TikTok executive in the hot seat fielding questions. But Chew, who took over as TikTok CEO in April 2021, has largely stayed out of the spotlight at a time when the app he leads can’t seem to avoid it. He eventually went on to become the CFO of Chinese tech giant Xiaomi, which he helped take public in 2018. While Chew is not a Chinese national, Quint noted Chinese tech companies and leaders that have drawn too much attention to themselves have faced tough government crackdowns. Ultimately, Quint said, “I don’t think the CEO of TikTok has much relevance at all” for US lawmakers scrutinizing its ties to China.

YouTube is taking back the reins from TikTok as the official title sponsor of VidCon, the biggest convention for social media creators and their fans. From 2013-2019, YouTube served as the primary partner of VidCon, which veteran YouTubers John and Hank Green created. Many on the featured creators roster, such as Charli D’Amelio and Khaby Lame, got their big breaks on TikTok, not YouTube. “We are thrilled to have them return as the title sponsor to help drive our mission of putting digital culture and its creators center stage. “The unique relationship and trust between YouTube creators, their fans and the digital industry is what sets our platform apart,” Stanford said in the statement.

☆ Creator economy experts say 2023 will be a buyer's market for M&A. Here are 5 themes to watch, from tech buyers like Shopify to startup consolidation
▼ + stars: | 2022-12-30 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." Insider spoke with creator-economy and market experts about what deals and the broader M&A landscape in 2023 may look like. "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation.

☆ It's just the beginning of M&A in the creator economy. Industry experts predict 2023's top trends, and the buyers and sellers to watch.
▼ + stars: | 2022-12-19 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation. In the creator economy, companies bet on the fact that YouTube advertising revenue on the videos will increase as the audiences of creators grow and they gain more views.

☆ Meta is shutting down the livestreaming platform it had been quietly testing with influencers
▼ + stars: | 2022-12-16 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Meta is shutting down its experimental livestreaming platform, which was in early stages of testing. Developed in 2020, Meta's New Product Experimentation (NPE) team was testing the tool with creators. Meta is shutting down a platform it was testing with influencers that let them host interactive livestreams, engage with fans, and earn revenue. The product, called Super, went into development in late 2020, and since then, Meta's New Product Experimentation (NPE) team had been testing the tool. Read the pitch deck Meta used to get feedback on the product in 2021, below:Meta has been quietly testing a new livestreaming platform and is ramping up creator outreach.

☆ VidCon reveals initial list of creators slated to appear at June 2023 conference in Anaheim
▼ + stars: | 2022-12-06 | by ( ) www.nbcnews.com time to read: +2 min

VidCon, the fan and industry event producer celebrating YouTubers and other digital creators, unveiled the first round of featured creators confirmed to its flagship convention in Anaheim, Calif., in June 2023. Additional details on programming, speakers, partner activations, and more featured creators confirmed to attend will be announced in the coming months. VidCon also has opened ticket sales for the 2023 Anaheim confab, with more info at this link. In 2022, VidCon returned to an in-person convention in Anaheim after a two-year break because of COVID. VidCon was founded by veteran YouTube creators John and Hank Green (the Vlogbrothers) and was acquired by Paramount Global in 2018.

To see how much jobs in the creator economy pay, Insider analyzed salary data from 142 work-visa applications filed with the US government and decided on between October 2020 and June 2022. The pay data includes salaries ranging from a data scientist position that offers $170,000 per year at Discord to a staff engineer role that earns $250,000 or more at Patreon. At Cameo, a principal software engineer would make $230,000Steven Galanis, CEO of Cameo. Senior Manager, DevOps : $140,000: $140,000 Statistician: $116,979 to $170,000 (Spotter said it internally calls this position "Data Analyst.") At Teachable, a senior software engineer would make $150,000Teachable is a platform where creators can build and sell online courses and coaching programs.

Organizations: & $

☆ Meet the tech influencers who LinkedIn is paying to be part of its second creator accelerator program
▼ + stars: | 2022-10-24 | by ( Jp Mangalindan | ) www.businessinsider.com time to read: +4 min

LinkedIn recently launched its second paid creator accelerator program for tech influencers. The second accelerator program plans to offer more networking opportunities and content analytics. LinkedIn has chosen 120 influencers to be part of its second US creator accelerator program, which offers financial grants, as well as access to workshops, coaches, and resources. "We really wanted to home in on creators within that space," said LinkedIn senior creator manager Jessica Oliveira, who added that technology is the number one industry for content creators on the platform. Based on feedback from participants in LinkedIn's first US creator accelerator program, the program plans on offering more content analytics features to show how creators' content performs over time, as well as more networking opportunities for creators.

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