Barbiecore “ignites my soul,” makeup artist Victoria Lyn recently told her 5.3 million TikTok followers from her Pensacola, Fla., studio. For the uninitiated, Barbiecore is a pink-drenched fashion craze that pranced into the zeitgeist last year after hot-pink collections from Valentino and Versace appeared on celebrities and on-set images from Greta Gerwig’s “Barbie” film (out July 21) emerged online. Lyn claimed the trend “is here to slay for the summer.” Considering #Barbiecore currently has over 350 million views on TikTok, her prediction might well come to pass.

---

Persons: Victoria Lyn, Valentino, Versace, Greta Gerwig’s “ Barbie, Lyn Locations: Pensacola, Fla, TikTok