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☆ Amazon is hunting for more brand collaborations with a slew of new exec appointments. Read the full memo.
  + stars: | 2024-05-29 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +7 min
Read previewFresh off bringing ads to Prime Video, Amazon is looking for more ways to get brands involved in its original TV shows and films. The company also made several other appointments to develop projects that are funded by or focused on brands and work on integrating ads into Prime Video entertainment. AdvertisementHer future role at Freevee had been the subject of internal speculation after Amazon added advertising to Prime Video. With this in mind, I am pleased to share that Lauren Anderson's remit is expanding to support those efforts for Amazon MGM Studios. Finally, Lauren will continue her oversight of Amazon MGM Studios 1P FAST Programming delivered to Prime Video and Freevee.
Persons: —, execs, Lauren Anderson, Anderson, Freevee, James Marsden, hasn't, Vernon Sanders, Lauren Anderson's, Lauren, Christel Miller, Jenny Falkoff, Alysia Russo, Benoit Landry, Benoit's, Justin Holt, Justin, Claudine Atout, Traci Blackwell, Kara Smith, Vernon Organizations: Service, Amazon MGM, Business, Prime, Amazon MGM Studios, Brands, Hulu, Marriott, MGM Studios, Studios, Amazon, Film, Ad, MGM, FAST
☆ Amazon's $300 million new spy series 'Citadel' debuts to mediocre reviews and could be another high-profile miss for the streamer
  + stars: | 2023-04-28 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Amazon's ambitious new spy series, "Citadel," starring Priyanka Chopra, premiered today. Costing as much as an estimated $300 million, it stands to be one of the most expensive series ever made. It has a 56% critics rating on Rotten Tomatoes, based on 41 reviews. Amazon has a lot riding on its new ambitious spy series, "Citadel," but so far critics are less than impressed. Rotten Tomatoes deems a 60% score or less to be "rotten."
☆ New spy series 'Citadel' is Amazon Studios' most ambitious — and riskiest — bet ever
  + stars: | 2023-02-28 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
"Citadel," Amazon Studios' ambitious spy series, is on track to be one of the costliest series ever made. Amazon Studios early on was known for prestige shows like "Transparent" and "Maisel" as well as action hits like "Jack Ryan." Amazon Studios' Head of Global Television, Vernon Sanders, told Insider that "Citadel" is new territory for the company. Inside and outside of Amazon Studios, there are concerns about a lack of clear creative direction as well as the division's future role in the larger Amazon ecosystem. Insider spoke to 21 current and recently departed Amazon Studios executives, Hollywood agents, and other industry insiders about the opportunities and challenges.
☆ How 'Citadel,' Amazon Studios' ambitious new spy series from the Russo brothers, became one of the costliest shows ever made
  + stars: | 2023-02-16 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
"Citadel," Amazon Studios' ambitious spy series, is on track to be one of the costliest series ever made. Amazon Studios early on was known for prestige shows like "Transparent" and "Maisel" as well as action hits like "Jack Ryan." Amazon Studios' Head of Global Television, Vernon Sanders, told Insider that "Citadel" is new territory for the company. Inside and outside of Amazon Studios, there are concerns about a lack of clear creative direction as well as the division's future role in the larger Amazon ecosystem. Insider spoke to 21 current and recently departed Amazon Studios executives, Hollywood agents, and other industry insiders about the opportunities and challenges.
☆ Amazon Studios is growing fast and spending big on shows like 'Citadel,' but insiders say unclear creative direction, leadership shifts, and tech bureaucracy threaten to drive away staff and talent
  + stars: | 2023-02-10 | by ( Lucia Moses | Elaine Low | ) www.businessinsider.com   time to read: +20 min
The dust has been settling at Amazon Studios after a big reorg in the fall that solidified Jen Salke's power. Yet Amazon Studios faces major challenges. Amazon Studios' Head of Global Television Vernon Sanders told Insider that the goal is to deliver content with global cultural relevance. Amazon Prime VideoWhile spending on such big swings has soared, some insiders see far less budgetary support for underrepresented casts. "I do think people wonder what's the commitment to Amazon Studios," the current insider said.
☆ HBO is No. 1 as 14 TV insiders rank the streamers where they want to sell shows: Apple's a big spender and 'there's a sheen when you're a Hulu show,' but there's 'fear in the air' at Netflix
  + stars: | 2022-11-28 | by ( Elaine Low | Lucia Moses | ) www.businessinsider.com   time to read: +19 min
"It's definitely been not the most exciting and robust year," said one TV agent at a major agency. Around 70 people at HBO and HBO Max have been let go this year, and their comedy development teams have merged. While WBD doesn't break out streamer-specific figures, it said on Thursday's earnings call that HBO Max, HBO, and Discovery+ have a combined 94.9 million subscribers, ensuring that any show on HBO Max has the chance to get a lot of eyeballs. They'll also take smaller swings in the genre department, do things at a lower budget," said the second TV agent. Echoed the first TV agent: "You pitch and sell to them if no one else wants it."
☆ 14 TV insiders rank the streamers where they want to sell shows now as Apple TV+ closes in on HBO Max amid turmoil at Warner Bros. Discovery
  + stars: | 2022-11-08 | by ( Elaine Low | Lucia Moses | ) www.businessinsider.com   time to read: +19 min
"It's definitely been not the most exciting and robust year," said one TV agent at a major agency. Around 70 people at HBO and HBO Max have been let go this year, and their comedy development teams have merged. While WBD doesn't break out streamer-specific figures, it said on Thursday's earnings call that HBO Max, HBO, and Discovery+ have a combined 94.9 million subscribers, ensuring that any show on HBO Max has the chance to get a lot of eyeballs. They'll also take smaller swings in the genre department, do things at a lower budget," said the second TV agent. Echoed the first TV agent: "You pitch and sell to them if no one else wants it."
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