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WME - 2 Vermillio - 2 ” - 1 Chris Jacquemin - 1 Creuset - 1 Swift - 1 Le Creuset - 1 “ - 1
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Search resuls for: "Vermillio"


2 mentions found


☆ Using A.I., Hollywood Agency and Tech Start-Up Aim to Protect Artists
  + stars: | 2024-01-30 | by ( Nicole Sperling | More About Nicole Sperling | ) www.nytimes.com   time to read: +1 min
This month, a fake ad for the cookware maker Le Creuset appeared on Facebook. Swift nor Le Creuset was involved in the promotion. “Vermillio starts to automate that process.”WME’s clients will now give their identifying digital data to Vermillio to be recorded and protected on the blockchain. Vermillio said it would then be able to track and authenticate images of the clients that appear online. WME and Vermillio said the partnership could also help compensate performers if studios wanted, for instance, to use A.I.
Persons: WME, ”, Chris Jacquemin, Creuset, Swift, Le Creuset, “, ” Mr, Jacquemin, “ Vermillio, Vermillio Organizations: Facebook
☆ Hollywood Agency Partners With Tech Start-up Over A.I. Protection
  + stars: | 2024-01-30 | by ( Nicole Sperling | More About Nicole Sperling | ) www.nytimes.com   time to read: +1 min
Vermillio has created a platform, Trace ID, that could insulate WME clients from thefts of their likeness and intellectual property by using A.I. The partnership will also look for ways to use the technology to allow clients to monetize their likeness and image themselves. Even after a deal with SAG-AFTRA, the actors’ union, was ratified, some performers remained dissatisfied with the A.I. The contract, for instance, does not prohibit studios from populating screens with “synthetic fakes,” which can be created through A.I. A.I.-generated images also proliferate online, like the fake, sexually explicit images of Taylor Swift that appeared online last week.
Persons: WME, Vermillio, A.I, Taylor Swift Organizations: SAG
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