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☆ Former TikTok CEO on potential ban: This looks 'somewhat real'
▼ + stars: | 2024-03-11 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailFormer TikTok CEO on potential ban: This looks 'somewhat real'Gary Vaynerchuck, VaynerMedia CEO, Kevin Mayer, Candle Media co-CEO and former TikTok CEO, and CNBC's Julia Boorstin join 'The Exchange' to discuss opportunities in the YouTube Kids content space, talks of a potential TikTok ban, and more.

Persons: Gary Vaynerchuck, Kevin Mayer, CNBC's Julia Boorstin Organizations: Candle Media, YouTube

☆ Gary Vaynerchuk: Amazon's Black Friday NFL game has the potential to change the marketing landscape
▼ + stars: | 2023-11-22 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailGary Vaynerchuk: Amazon's Black Friday NFL game has the potential to change the marketing landscapeGary Vaynerchuk, VaynerMedia CEO, joins 'Squawk Box' to discuss NFL's first ever Black Friday game streaming exclusively on Amazon, the impact on advertising, and more.

Persons: Gary Vaynerchuk, NFL's Organizations: NFL

☆ Leaked Amazon Prime Video pitch reveals new stats to entice advertisers and compete with Netflix and Disney
▼ + stars: | 2023-09-27 | by ( Lauren Johnson | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Amazon revealed new stats about its viewers to ad buyers to pitch Prime Video advertising, which will roll out early next year. Prime Video users can opt out of advertising by paying $2.99 more per month. The stats suggest that advertisers will be able to target younger viewers with Prime Video ads. Prime Video ads will appear in Originals content as well as licensed TV and movies, according to the document. And while Amazon hasn't shared pricing for Prime Video ads, advertisers expect them to be priced reasonably.

Persons: Jake Gyllenhaal, Anne Hathaway, Smith, Amazon, Jon Morgenstern, OTT, We're, Netflix hasn't Organizations: Amazon, Intelligence, YouTube, Netflix, Disney Locations: Canada, Germany, France, Spain, Italy, Mexico, Australia, Amazon's, VaynerMedia

☆ Want to move from side hustle to startup? Ditch your backup plan, says investor and guest 'Shark Tank' shark Matt Higgins
▼ + stars: | 2023-09-26 | by ( Julia Hood | ) www.businessinsider.com time to read: +5 min

Higgins' new book, "Burn the Boats," urges people to forego the backup plan to fulfill their goals. AdvertisementAdvertisementSide hustlers and would-be entrepreneurs will often have a backup plan to their dreams, just in case things don't work out. But that safety net might be preventing them from achieving their full potential, according to a book by Matt Higgins, an investor and guest shark on "Shark Tank." Higgins' book, titled "Burn the Boats," urges entrepreneurs to find the right moment, and then go all-in on their goals. Mainly though, you have to learn to let go when things don't go your way.

Persons: Matt Higgins, Higgins, —, Rudolph Giuliani's, Stephen Ross, you'll, Ray Dalio, Bill Gates Organizations: RSE Ventures, Service, Magnolia Bakery, New York City, Lower Manhattan Development Corporation, New York Jets, Miami Dolphins, RSE Locations: Queens , New York, New York

☆ Instagram's new app, Threads, launched early. Creators explain how it stacks up against Twitter, their favorite features, and what's missing.
▼ + stars: | 2023-07-05 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Instagram's new app, Threads, launched Wednesday, a day earlier than expected. Many creators and celebrities gained early access to the new text-based app this week. Insider spoke with five sources who were granted early access to Threads, including one who spoke on the condition of anonymity. The new Instagram Threads app was briefly accessible from desktop on Wednesday. Screengrab/Threads; Insider/Sydney BradleyAt Meta this week, staffers were busy recruiting influencers and celebrities to join the app via early access.

Persons: —, Lauren Godwin, Godwin, Avori Henderson, Lonnie Marts, Elon Musk, Roberto Nickson, Nickson, Sydney Bradley, Meta, Connor Franta, Gary Vaynerchuk —, Gary Vee —, Henderson, Adam Mosseri, Mosseri, Bluesky, We're, it's Organizations: Twitter, Meta, Sydney, ActivityPub Locations: influencers

☆ Read the leaked 'early access' guide Meta sent select influencers to test Threads, its new Twitter rival app
▼ + stars: | 2023-07-04 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Instagram's new text-based app, Threads, is now available for pre-order in the US App Store. The company invited some influencers to test out the app ahead of its official July 6 launch. Read the exact 4-page onboarding guide Meta sent select creators, which was shared with Insider. Meta employees are hard at work onboarding creators and other public figures to its new text-based app, Threads, ahead of its official release later this week. Three influencer industry professionals told Insider that they received an early-access email from Meta this week inviting them to test Threads.

Persons: Meta, Instagram, Connor Franta, Gary Vaynerchuk —, Gary Vee —, Oprah Organizations: Meta, Twitter

☆ Pluto TV's cofounder just unveiled a free, ad-supported TV set. Check out the 18-page deck he used to raise funds from top media analyst Rich Greenfield and Gary Vaynerchuk.
▼ + stars: | 2023-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Pluto TV cofounder Ilya Pozin has launched a new company that's trying to disrupt TV advertising. Telly is a free, ad-supported TV that's backed by Rich Greenfield, Gary Vaynerchuk, and more. Ilya Pozin, who disrupted cable with free ad-supported streamer Pluto TV, now wants to do the same for your physical TV. His company, Telly, came out of stealth mode May 15 with a new, ad-supported TV that's free to the user. Pozin said the idea for Telly grew out of Pluto, a free, ad-supported TV streaming service that he co-founded in 2013; it was acquired in 2019 by Viacom (now Paramount Global).

☆ SlamBall, which combines basketball and football with trampolines, snags big investors
▼ + stars: | 2023-03-21 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +1 min

Are you ready for some ... SlamBall? A star-studded lineup of investors in and around sports are jumping into the sport, which is a mashup of football, basketball and trampolines that was buzzy for a short time in the early 2000s. The investment comes as SlamBall plans to relaunch this summer, more than 20 years after the alternative sport was shut down in the U.S. as ratings fell in its second season. SlamBall recently closed an $11 million Series A funding round led by Roger Ehrenberg's IA Sports Ventures and Eberg Capital, a stakeholder in MLB's Miami Marlins. It took founder and CEO Mason Gordon and Mike Tollin – a producer behind the popular Chicago Bulls docuseries "The Last Dance" who helped launch the league the first time – nine months to secure their full roster of investors.

☆ The 2023 Super Bowl Ads Will Feature Booze, Betting and Jesus
▼ + stars: | 2023-02-10 | by ( Megan Graham | Patrick Coffee | ) www.wsj.com time to read: +10 min

The Super Bowl ads on Sunday are poised to promote an unusual mix of alcohol brands, gambling and Jesus. The Super Bowl still regularly draws an audience of around 100 million people, making it TV’s biggest event of the year and advertising’s biggest night. Planters’ Super Bowl ad features comedians mocking Mr. Peanut. The ads are likely to strike a lighter tone than the occasionally somber messages of Super Bowl ads in recent, highly politicized years or the early pandemic, said Anjali S. Bal, an associate professor of marketing at Babson College. Many Super Bowl advertisers have again released their ads well before Super Bowl Sunday to increase their chances of being seen.

☆ Companies Are Inventing Silly, Cute Executive Titles but It's a Trick
▼ + stars: | 2023-01-12 | by ( Drew Limsky | ) www.businessinsider.com time to read: +10 min

Chief amazement officers, chief heart officers, and chief empathy officers are popping up across companies. They also found that titles like chief people officer and chief happiness officer were gaining in use. If you thought home's where the heart is, think again, because the workplace now has a chief heart officer. Sometimes the chief heart officer exists in addition to the head of human resources, a role that is increasingly called, more humanistically, the chief people officer. Claude Silver, the chief heart officer at VaynerMedia and self-proclaimed "first chief heart officer," told Forbes in 2017 that she was "here to be of service" to her staff.

☆ Pitch Decks That Advertising Tech Startups Used to Raise Millions
▼ + stars: | 2023-01-10 | by ( Business Insider | ) www.businessinsider.com time to read: +19 min

Check out these pitch decks that they've used to sell their vision and raise millions from private equity and VC investors. Blocking ad fraudAdtech startup Lunio, announced a $15 million Series A funding round in September 2022. In May 2022, the software-as-a-service startup raised a $30 million Series B round, led by Insight Partners. Marketing in the metaverseAnima, an augmented-reality startup, raised a $3 million funding round from investors in Janury. He raised $50 million in Series D after closing a $34 million Series C last year, bringing its total raised to $100 million.

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