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In fact, 65% of TikTok users are likely to buy a product that they previously saw on TikTok in the future,[1] and 61% of users have made a purchase either directly on TikTok or online after seeing an ad on TikTok. It's been a pleasure to work with the team at TikTok to develop our content and targeting strategy. The campaign's final phase focused on conversions and utilized TikTok's newest conversion product, Video Shopping Ads. To read more about the impact that short-form video platforms like TikTok have across the marketing funnel, dive into this report from research organization WARC. Sources:1 TikTok Marketing Science EUI TikTok for Full Funnel Research 2023 conducted by Material2 TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material February 2022 (n=17,937).
Persons: we've, It's, Tom Donegan, Sephora, PureGym, Brand, ghd, There's Organizations: PureGym, ghd, Brand, Insider Studios Locations: TikTok, Spain, ghd France, France, creatives
Prima consecinţă a acestui atac cibernetic a fost aceea că un mare lanţ de supermarketuri din Suedia a trebuit să închidă sâmbătă peste 800 de magazine, casele sale fiind paralizate de atac. Conform estimării firmei de securitate IT Huntress Labs, "peste 1.000 de companii" au fost afectate de acest atac ransomware. Specialiştii americani în securitate IT suspectează că în spatele acestui atac cibernetic s-ar afla gruparea de hackeri ruşi REvil, informează Reuters. Preşedintele Biden, care a ordonat sâmbătă o anchetă, a afirmat că "primul gând a fost că nu a fost vorba de guvernul rus, dar încă nu suntem siguri". Agenţia americană pentru securitate cibernetică şi securitate a infrastructurii (CISA) "monitorizează îndeaproape situaţia", potrivit unui oficial al instituţiei, Eric Goldstein.
Persons: Reuters, Mulţi, Joe Biden, Vladimir Putin . Preşedintele Biden, Eric Goldstein, Alfred Saikali, Hardy, Bacon Organizations: Kaseya Locations: SUA, Suedia, Miami, Statele Unite, Rusia
В результате массированной кибератаки во всем мире заблокирована работа тысяч компаний. Предполагаемые российские хакеры из группировки REvil, которую подозревают в массированной кибератаке на американскую IT-компанию Kaseya, потребовали выкуп в размере 70 млн долларов за разблокирование зашифрованных в результате взлома данных. В результате одной из крупнейших кибератак, совершенных с целью вымогательства, со второй половины дня 2 июля во всем мире заблокирована работа тысяч различных компаний. От атаки REvil пострадали и компании в Европе. По данным Федерального ведомства по безопасности в сфере информационной техники (BSI), в Германии заблокирована работа тысяч компьютеров.
Persons: VSA Organizations: Федеральное ведомство по безопасности Locations: Европа, Германия
Total: 3