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Ewan McIntyre - 2 Kimberly Whitler - 2 Whitler - 2 it's - 1 Alex Schellenberger - 1 Marian Lee Dicus - 1 Jessica Jensen - 1 Jensen - 1
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☆ The role of the CMO is changing. Here's what 6 experts had to say about marketing amid increased social awareness and new tech.
  + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com   time to read: +11 min
This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. High tech rules, but traditional media still matters, CMOs sayEven with the dominance of social platforms and the emergence of AI, traditional media still plays a key role for brands. "We rely on traditional media for content whose audiences are still engaging that way, whether it's out-of-home or broadcast. In hospitality, "traditional media still plays a huge role," said Accor's Schellenberger. 1 KPI is building awareness, traditional media is still the best way to do it, along with other digital media tools."
Persons: Ewan McIntyre, it's, Alex Schellenberger, Marian Lee Dicus, Kimberly Whitler, Jessica Jensen, Jensen, Colin Kaepernick, hasn't, Marian Lee, I'm, Whitler, Jonathan Adashek, IBM's, Adashek, ChatGPT, Somebody's, Schellenberger, Netflix's, Indeed's Jensen, Accor's, there's, Dicus, Charlotte, Gartner's McIntyre Organizations: Marketing, Accor, University of Virginia's Darden School of Business, Nike, Netflix, IBM, Research Locations: Paris, jobseekers, Germany
☆ Marketers should use research and data to help minimize backlash to social-issue campaigns
  + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com   time to read: +3 min
Brands that take stand on social and political issues often face some sort of backlash. Insider spoke to two experts about how brands can use data and research to navigate these challenges. About half of American consumers think brands should take stands on social issues, according to a Gallup poll published in January 2023. "Marketing has all kinds of tools and techniques to understand consumers," Whitler said. Social issues are foremost on the minds of CMOs, but you have to understand what your brand means to your audience and where you have permission to talk about this stuff."
Persons: Bud Light, Kimberly Whitler, Whitler isn't, Whitler, Ewan McIntyre Organizations: University of Virginia's Darden School of Business
☆ Here are the 5 things you should do when you get a bad performance review and your boss isn't in your corner
  + stars: | 2022-11-30 | by ( Rebecca Knight | ) www.businessinsider.com   time to read: +6 min
Insider spoke with career experts about the steps you should take after you get a bad review. "But if your manager isn't in your corner — isn't aligned with you and isn't trying to help you advance — it can be really stressful and deflating." Insider spoke with Elias and other career experts about the five steps you should take after you get a bad review. A line-by-line rebuttal isn't wise, but Layfield said that some well-reasoned (and polite) counterarguments that debunk or weaken your boss' assessment might be warranted. "Look for things that are within your control that your boss can't take away from you," she said.
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