The fast-fashion brand targets Gen Z with stylish, affordable clothing. The brand sells basics like T-shirts as well as trendy pieces like cargo pants. GU was created in 2006 as a sister brand to Uniqlo geared toward Gen Z shoppers. GU sells basics as well as trendy pieces for Gen Z and millennials. Much like Uniqlo, GU carries basics like logo-free t-shirts, simple sweaters, minimalist shoes, and dressy-casual pants.

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Persons: Julissa Degante, Felix Garcia, Garcia, Degante, Gen, Jennifer Ortakales Dawkins, didn't, Chris, Zers, You'll, Hulu's Organizations: GU, Service, Uniqlo's Broadway, Fast Retailing Locations: Wall, Silicon, Uniqlo's, New York, Soho, Asia, Uniqlo, Malibu