DIRS.INFO The most relevant business & tech news

☆ Jobseekers and Recruiters Are Both Using AI in Hiring. It's Chaos.
▼ + stars: | 2024-05-16 | by ( Shubham Agarwal | ) www.businessinsider.com time to read: +11 min

They can now add AI recruiting systems to that pile. It turns hiring into a depersonalized process, it inundates hiring managers, and it reinforces weaknesses in the system it's designed to improve. AI is supposed to fix this mess, saving companies time and money by outsourcing even more of the hiring process to machine-learning algorithms. Platforms like LinkedIn and ZipRecruiter have started using generative AI to offer candidates personalized job recommendations and let recruiters generate listings in seconds. Several seasoned recruiters told me they hadn't incorporated AI into their workflow beyond auto-generating job descriptions and summarizing candidate calls.

Persons: Josh Holbrook, Holbrook, I've, Rik Mistry, Ian Siegel, —, ZipRecruiter, weren't, it's, Tatiana Becker, Becker, Pallavi Sinha, Sinha, Kerry McInerney, Danielle Caldwell, chatbot, Caldwell, Mclnerney, Peter Laughter, who's, Bonnie Dilber, Dilber, Aki Ito, Sandra Wachter, Wachter, David Francis Organizations: Business, Society for Human Resource Management, LinkedIn, Unilever, Google, BI, Microsoft, University of Cambridge, University of Sussex, Berkeley Haas Center for Equity, Gender, Leadership, Black, University of Oxford, IBM, Talent Tech Labs Locations: Alaska, HireVue, Humanly, Portland , Oregon, Zapier

☆ Jack Dorsey defends Musk's Twitter leadership, saying the billionaire slashed the 'critical sin' of its business model
▼ + stars: | 2024-05-10 | by ( Matthew Loh | ) www.businessinsider.com time to read: +4 min

But Dorsey said Twitter had been weighed down by its revenue model. Twitter chose brand advertising as its main source of income, a "core, critical sin" that exposed the platform's moderation to the whims of corporations effectively financing the social-media platform, Dorsey said. Building a different business modelTo many, Musk seemed to be axing Twitter's entire business model. "Twitter was a $5 billion a year business," Dorsey said. AdvertisementDorsey's comments come as he quit Bluesky, a platform he helped build after leaving Twitter, and told users to use Musk's X instead.

Persons: —, Jack Dorsey, Dorsey, Mike Solana, Twitter, Solana, Apple, Musk, Elon, Bluesky, Edward Snowden, Julian Assange, he's, Musk's Organizations: Service, Twitter, Fund, Business, Unilever, SpaceX, Disney, IBM

☆ Corporate America Is Going Un-Woke: Reversing DEI, Sustainability Plan
▼ + stars: | 2024-05-09 | by ( Emily Stewart | ) www.businessinsider.com time to read: +10 min

Plenty of companies are reining in their rhetoric and in some cases action on issues such as sustainability and diversity. Over the past decade, many corporations have at least professed to take a more active role in social issues, under pressure from their customers and, more importantly, employees. After last year's Bud Light debacle, which was a real blow to its business, executives fear they'll be the next target of some anti-woke outcry. For the fourth quarter of 2020, 131 companies mentioned ESG, and 34 mentioned DEI or diversity and inclusion. This may be a great un-wokening, but maybe corporate America was actually never that committed to the idea in the first place.

Persons: Paul Polman, It's, Naomi Wheeless, Eventbrite, Donald Trump, Larry Fink, George Floyd's, ESG, Andrew Jones, there's, Bud Light, influencer Dylan Mulvaney, haven't, Philip Mirvis, Bud, they'll, they'd, Jones, it's, Fink, FactSet, — we're, wasn't, Alison Taylor, University's, we've, Roe, Wade, Taylor, isn't, Dylan Mulvaney, Bud Light's, Kenneth Pucker, Emily Stewart Organizations: Unilever, Unilever wasn't, Unilever isn't, Companies, Business, Sporting Goods, Conference Board's ESG, Morningstar, Babson, AIG, Amazon, ExxonMobil, University's Stern School of Business, Anheuser, Busch, Fletcher School, Tufts University Locations: Plenty, America, ESG, New, Charlottesville

☆ Stock spinoffs are one of the hottest trades going this year. How to participate
▼ + stars: | 2024-05-07 | by ( Hakyung Kim | ) www.cnbc.com time to read: +3 min

Other opportunities for investors to participate in spinoffs will be coming soon. If a company spins off a company in a different sector, the new stock tends to outperform because it's likely undervalued. Winners and upcoming beneficiaries Roth MKM also recently highlighted spinoff stocks' outperformance over the past year. GE Vernova is one of its current favorite spinoff stocks — which the company said to "buy buy buy." Industrial company Esab , a Swedish-American company that makes welding and cutting equipment, is another spinoff beneficiary, according to Roth MKM.

Persons: Morgan Stanley, Todd Castagno, Wolfe, Roth MKM, Roth, Esab, Sylvamo, JC O'Hara, Baxter, Edwards Lifesciences, Edwards, — CNBC's Michael Bloom Organizations: General Electric, GE Vernova, Wolfe Research, Baxter International, Unilever Locations: Swedish, American, Enovis, Memphis, Latin America, Veralto

☆ P&G's initial decline had nothing to do with earnings. The market later agreed
▼ + stars: | 2024-04-19 | by ( Zev Fima | ) www.cnbc.com time to read: +7 min

For the full year, the overall sales growth rate was reiterated at 2% to 4% as was the organic growth target of 4% to 5%. On the call, Schulten said growth across categories continues to be broad-based with 8 of 10 product categories holding or growing organic sales in this quarter. In North America, organic sales rose 3% on the back of a 3% increase in volume. In Europe, focus markets rose 7% on the back of a 4% increase in volume, and in Latin America, organic sales were up 17% versus the year-ago period. Weakness continued in Greater China, with organic sales declining 10%.

Persons: Dow, Andre Schulten, Schulten, Jim Cramer's, Jim Cramer, Jim, Pantene, Justin Sullivan Organizations: Procter, Gamble, Procter & Gamble, Colgate, Palmolive, Unilever, Management, CNBC Locations: United States, American, North America, Europe, Latin America, Greater China, China, San Anselmo , California

☆ Mount Everest: Nepal to remove trash and dead bodies from world’s tallest mountain
▼ + stars: | 2024-04-09 | by ( Lilit Marcus | ) edition.cnn.com time to read: +2 min

CNN —As the 2024 Himalayan mountaineering season gets underway, another high-altitude project is in the works: removing tons of trash from Mount Everest. According to the Nepali army, the Mountain Cleanup Campaign collected 110 tons of waste between 2019, when the program started, and 2023. These bodies are of climbers who perished while attempting to summit the world’s highest peak. As a result, overcrowding and trash have been two of the biggest problems plaguing Everest in recent years. In addition, 2024 will be the first time that all Everest climbers are issued tracking chips, which can aid in search and rescue missions.

Persons: Sherpas, Diwas Pokhrel, CNN’s Esha Mitra, Amy Woodyatt Organizations: CNN, Unilever, Everest Base, Everest, Everest Summiteers Association Locations: Everest, Nepal

☆ 3G Capital quietly exited its Kraft Heinz investment last year
▼ + stars: | 2024-04-09 | by ( Amelia Lucas | ) www.cnbc.com time to read: +3 min

They had continued to be an investor and were treated as we do any investor," Kraft Heinz said in a statement to CNBC. "We did learn from their recent filing that 3G exited the Kraft Heinz stock entirely in 2023." Brazilian private equity firm 3G Capital quietly sold off its 16.1% stake in Kraft Heinz in the fourth quarter, nearly nine years after masterminding the blockbuster merger of Kraft Foods and Heinz with Warren Buffett. Kraft Heinz sought to drive inorganic growth through a takeover bid for Unilever, but the Popsicle owner rejected its offer. In 2022, it distributed about 7% of Kraft Heinz to investors in its fund, which reportedly included tennis star Roger Federer.

Persons: Kraft Heinz, Warren Buffett, 3G's, Heinz, Buffett, Jorge Paulo Lemann, Alexandre Behring, Joao Castro, Neves, Roger Federer, Carlos Abrams, Rivera, he's Organizations: 3G, CNBC, Kraft, 3G Capital, Kraft Foods, Heinz, Busch InBev, Burger King, Big, Unilever, Securities and Exchange, Berkshire, InBev, Planters Locations: Berkshire, Lactalis

☆ Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up
▼ + stars: | 2024-04-06 | by ( Amelia Lucas | ) www.cnbc.com time to read: +5 min

As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. It accounted for 63.5% of the U.S. sports drink market in 2023, according to Euromonitor International data. Gatorade President Mike Del Pozzo told CNBC that the competition is good for the category overall – and shows his brand's own strength. "There's plenty of loud voices right now, trying to make a name for themselves," said Del Pozzo. And Propel's annual sales are projected to cross $1 billion for the first time this year, Del Pozzo said.

Persons: spry, There's, Jim Watson, Coke, Watson, Ramon Laguarta, influencer Logan, Mike Del Pozzo, Del Pozzo, we're, Rabobank's Watson Organizations: Gatorade, Euromonitor, Cola, Pepsi, Rabobank, Unilever, Nestle Health Science, PepsiCo, Energy, Citi Research, CNBC

And what would happen over the years was that these new entrants would get better, and better, and better until all of a sudden they’d taken over the industry. And any one leader launching one of these things might go, well, listen, we need to change. But we do need a way of distinguishing between change that lifts humans up and change that pushes people down. There is good change, and less good change, and bad change. And if leading is about making things better, then leading has to be about understanding what people need so that they can help you make things better.

Persons: Ashley Goodall, I’ve, we’ve, they’re, Milton Friedman, Clayton Christensen, We’re Organizations: Unilever Locations: Silicon Valley, That’s

☆ Ford falls, Amazon advances pharmacy pursuits and Disney board member speaks – our takes the news
▼ + stars: | 2024-03-26 | by ( Paulina Likos | ) www.cnbc.com time to read: +7 min

Meanwhile, Amazon 's pharmacy efforts added another wrinkle and Disney 's newest board member weighed in on the proxy fight underway at the entertainment giant. F YTD mountain F stock performance year-to-date. The divergence in stock performance was not great to see. AMZN YTD mountain AMZN stock performance year-to-date. To help offer the swift delivery, Amazon said it is leveraging artificial intelligence "to help pharmacists fill prescriptions quickly and accurately."

Persons: John Lawler, Ford, Jim Cramer, —, Doug Herrington, we're, Jim, Morgan Stanley, James Gorman, Gorman, Trian Partner's Nelson Peltz, Jay Rasulo, We've, Peltz, Wendy's, Heinz, Jim Cramer's, Jim Farley, Bill Pugliano Organizations: Ford Motor, Ford, Bank of America Securities Auto Summit, Motors, Amazon Pharmacy, Worldwide Amazon Stores, Nvidia, CNBC, Disney, FactSet, Procter, Gamble, Unilever, Ford Motor Company, Technology, Getty Locations: —, Monday's Homestretch, New York City, Los Angeles, Seattle , Miami, Indianapolis, Phoenix, Austin , Texas, China, Marshall , Michigan, Romulus , Michigan

☆ Ben & Jerry’s is set to be spun off from Unilever. Here’s how the company’s founding duo built an ice cream empire from an old gas station.
▼ + stars: | 2024-03-22 | by ( Joey Hadden | Alex Bitter | ) www.businessinsider.com time to read: +1 min

Unilever said Tuesday that it will spin off its ice cream brands, including Ben & Jerry's. It's the latest change for Ben & Jerry's, which was founded by two childhood friends from Long Island. Here's the story of Ben & Jerry's, from a gas station in Vermont to global distribution. While many companies keep away from social issues, Ben & Jerry's has made weighing in part of its strategy. Now, Unilever is reportedly planning to spin off Ben & Jerry's, plus other ice cream brands, such as Magnum.

Persons: Jerry's, Ben, —, George Floyd, Ben Cohen, Jerry Greenfield Organizations: Unilever, Ben, Service Locations: Long, Vermont

☆ Stocks making the biggest moves premarket: Nvidia, Unilever, Coinbase and more
▼ + stars: | 2024-03-19 | by ( Jesse Pound | In Jesse-Pound | ) www.cnbc.com time to read: +2 min

Here are the companies making headlines on Wall Street ahead of the opening bell. Several Wall Street analysts hiked their price target for Nvidia after the event. Disney — Shares declined less than 1% following news that filmmaker George Lucas is backing Disney CEO Bob Iger in the company's proxy fight with activist investor Nelson Peltz. Super Micro Computer — The tech stock tumbled more than 10% after a filing showed a new stock offering of two million shares. The company's full-year revenue guidance was also near the low end of Wall Street expectations.

Persons: Jerry's, bitcoin, George Lucas, Bob Iger, Nelson Peltz, Lucas, Goldman Sachs, DLocal Organizations: Nvidia, Unilever, Disney —, CNBC, Tencent Locations: San Jose , California

☆ Unilever to split off its ice cream unit including Ben & Jerry’s
▼ + stars: | 2024-03-19 | by ( Karen Gilchrist | ) www.cnbc.com time to read: 1 min

A family enjoys the visitor attractions at Ben & Jerrys factory in Waterbury, Vermont on June 24, 2021. Consumer goods giant Unilever said Tuesday that it is separating its ice cream unit, which includes Ben & Jerry's and Magnum, as part of a restructuring plan that will impact 7,500 jobs. "The proposed changes are expected to impact around 7,500 predominantly office-based roles globally, with total restructuring costs now anticipated to be around 1.2% of Group turnover for the next three years (up from the around 1% of Group turnover previously communicated)," a statement said. This is breaking news story, please check back later for more.

Persons: Jerrys, Jerry's Organizations: Consumer, Unilever Locations: Waterbury , Vermont

LONDON (AP) — Unilever, the company that makes Ben & Jerry’s ice cream, Dove soaps and Vaseline, said Tuesday that it is cutting 7,500 jobs and spinning off its ice cream business to reduce costs and boost profits. London-based Unilever said its ice cream business, which also includes Magnum bars, has “distinct characteristics” from its other brands and would benefit from separate ownership to increase growth. The British consumer goods company with 128,000 employees also said it is launching a “productivity program” that is expected to lead to a reduction of about 7,500 mostly office-based jobs worldwide. The company behind Hellman’s mayonnaise, Axe fragrances and Cif household cleaners said it is targeting underlying sales growth of mid-single digits after spinning off the ice cream business. It saw sales volume drop 3.6% in 2022 after jacking up prices 13.3% on average across its brands that year.

Persons: Hein Schumacher, ”, Richard Hunter Organizations: — Unilever, Unilever, London Stock Exchange Locations: London

☆ Unilever to Cut 7,500 Jobs and Spin Off Ben & Jerry’s Ice Cream Unit
▼ + stars: | 2024-03-19 | by ( Jason Karaian | ) www.nytimes.com time to read: +1 min

Unilever, the consumer goods giant, said on Tuesday that it would cut 7,500 jobs and spin off its ice cream unit, which includes Ben & Jerry’s, to reduce costs and simplify its portfolio of brands. The moves would make for “a simpler, more focused and higher performing Unilever,” Ian Meakins, the London-based company’s chair, said in a statement. The group’s ice cream unit generated 7.9 billion euros ($8.6 billion) in sales last year, or about 13 percent of the group’s total. The division is home to Ben & Jerry’s, which Unilever acquired in 2000, along with other brands like Cornetto, Magnum, Talenti and Wall’s. The spinoff is expected to be completed by the end of 2025.

Persons: ” Ian Meakins, Hein Schumacher Organizations: Unilever Locations: London

☆ Unilever: Ben & Jerry’s and Magnum will form the core of an $8 billion ice cream company
▼ + stars: | 2024-03-19 | by ( Hanna Ziady | ) edition.cnn.com time to read: +3 min

London CNN —The world’s biggest ice cream business is about to go it alone. The newly minted firm will boast five of the 10 best-selling ice cream brands worldwide, namely Magnum, Ben & Jerry’s, Breyers, Walls and Cornetto. “The future growth of Unilever and ice cream is best served by separating the business,” Unilever CEO Hein Schumacher told journalists. Philippe Wojazer/ReutersThe origins of Unilever’s ice cream business can be traced back to the summer of 1913, when Thomas Wall started selling ice cream from his family butcher shop in London. But its ice cream sales took a hit last year as cash-strapped consumers cut back on non-essential spending.

Persons: Jerry’s, “, Hein Schumacher, ” Schumacher, Miko Carte, Philippe Wojazer, Thomas Wall, Matt Britzman, Hargreaves, ”, —, Schumacher Organizations: London CNN, Unilever, ” Employees, Schumacher Locations: Saint, France, London, €

☆ Target is taking a chunk of its ad business in-house to compete with Amazon and Walmart
▼ + stars: | 2024-03-15 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewTarget quietly rolled out a new way for advertisers to buy ads as it tries to win bigger budgets from brands. They added that Roundel Media Studio is intended to be a one-stop shop for advertisers buying search ads. Amazon runs its own ad business in-house, and retailers like Walmart, Kroger, and Albertsons have also recently taken parts of their ad businesses in-house. "Roundel Media Studio brings together many of Roundel's solutions and tools, starting with our sponsored product ads, Target Product Ads by Roundel," the landing page says. AdvertisementTinuiti's Marsten said Target needs to roll out other self-service tools to better compete with Amazon and Walmart.

Persons: —, Briana Finelli, Elizabeth Marsten, Wavemaker's Finelli, Criteo, it's, Tinuiti's Marsten Organizations: Service, Media, Business, Target, Procter, Gamble, Unilever, Walmart, Kroger, Albertsons, Amazon Locations: Criteo, Wavemaker, Tinuiti

☆ Here are Tuesday's biggest analyst calls: Nvidia, Arm, Tesla, Rivian, Netflix, Micron, Roku, Seagate & more
▼ + stars: | 2024-02-27 | by ( Michael Bloom | ) www.cnbc.com time to read: +9 min

Citi reiterates Snowflake as a top pick Citi said Snowflake remains a top pick at the firm. Citi reiterates Micron as buy Citi said concerns about the stock underperformance is overdone and investors should buy the dip in top pick Micron. "We reiterate our Buy rating on Micron and maintain our price target of $95.00, above its historical average given the DRAM upturn and continued upside." "We are initiating coverage of Duolingo with a Buy rating and $222 price target (12x 2025 revenues)." Citi reiterates Nvidia as a top pick Citi said it's staying long shares of Nvidia.

Persons: Morgan Stanley, Rivian, Snowflake, Berenberg, Eli Lilly, Unilever, Edward Jones, Goldman Sachs, Piper Sandler, Piper, Datadog, Yuka Broderick, Janney, Argus, Wells, VZIO, MGY, Bernstein, it's, Evercore, Davidson Organizations: Citi, US pharma, Staples, Fractyl Health, Investor Relations, Strategic Finance, American Eagle Citi, Watch, Micron, UBS, Netflix, SUN, Kroger, Industry, Deutsche Bank, Deutsche, Seaport, Bank of America, Gas, Semiconductors, Nvidia, AMD, Seagate, Bank of, underperform Bank of America, JPMorgan, Comerica, CMA

☆ Unilever and Dell have shut down some sustainability marketing initiatives as big corporations embrace 'green hushing'
▼ + stars: | 2024-02-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Late last month, computing giant Dell cut part of its marketing team that focused on sustainability and other ESG-related marketing roles, Business Insider has learned. This story is available exclusively to Business Insider subscribers. AdvertisementThis is feeding into a growing trend of "green hushing," where companies stop publicizing their sustainability efforts due to concerns around regulatory scrutiny or a consumer backlash, experts say. Other sustainability agencies have been absorbed into wider offerings, R3 EVP of delivery Sarah Tan told Business Insider. Leo Rayman, head of the sustainability consultancy and venture studio Eden Lab, said that the green hushing phenomenon could suggest a sign of maturity in the space.

Persons: we're, Hein Schumacher, hushing, Pimco, , Harriet Kingaby, Sarah Tan, Kingaby, Bud, Bud Light, influencer Dylan Mulvaney, Guy Parker, — that'll, Parker, Leo Rayman, Rayman, Townsend Organizations: Dell, Business, Unilever, JPMorgan, State, ACT Climate Labs, Media, Advertising Network, Brands, Green Guides, Standards Authority, ASA, BMW, Shell, Etihad Airways, Competition, Markets Authority, Eden, Sustainability

Elena Perova | Istock | Getty ImagesJust ahead of the holiday season, Walmart had encouraging news for inflation-weary shoppers: Prices on food and other staples were falling instead of rising. But the retail giant backpedaled this week, saying higher prices on many grocery items and household staples like paper goods have stuck. Food prices climbed 2.6%, fueled by a 5.1% jump in prices for food away from home, a category that includes restaurant meals and vending machine purchases. That gives their makers the ability to keep raising prices to mitigate higher costs, even as their volume drops. Even some of the biggest U.S. brands have signaled that consumers' tolerance of higher prices has worn thin.

Persons: Elena Perova, John David Rainey, Coke, James Quincey, Gregory Daco, airfares, Tyson, Fernando Fernandez, Arun Sundaram, Kraft Heinz, Chocolate, Hershey, Edward Jones, Brittany Quatrochi, Sundaram, Pringles, Kellanova, Heinz, Stefani Reynolds, Brad Thomas, CFRA's Sundaram, Thomas, Frederic J, Brown, Oscar Mayer, Greg Melich Organizations: Istock, Walmart, CNBC, Federal, Depot, Pew Research Center, Maine Foods, Unilever, Nestle, Bloomberg, Getty, Planters, Target, Kroger, AFP, U.S, PepsiCo, Frito, Evercore ISI Locations: Hershey , Pennsylvania, North America, Washington ,, Rosemead , California

☆ European markets set to open mixed as investors digest fresh economic data; German inflation falls
▼ + stars: | 2024-02-09 | by ( Karen Gilchrist | ) www.cnbc.com time to read: 1 min

European markets are set to open mixed Friday as investors digest the latest slew of corporate earnings and look ahead to fresh economic data. German inflation fell in January to 3.1%, new data from the the federal statistical office showed Friday. Regional markets closed slightly lower on Thursday as investors digested a slew of earnings from Unilever, Societe Generale, Maersk, Siemens and Adyen. In Asia-Pacific, Japan's Nikkei hit fresh 34-year highs on Friday, while most markets were either fully or partially closed for the Lunar New Year holiday. Stateside, U.S. futures were lower Friday morning after the S&P 500 crossed the historic 5,000 milestone for the first time during intraday trading.

Organizations: Unilever, Societe Generale, Maersk, Siemens, Adyen, Nikkei Locations: Italy, Asia

☆ Unilever’s sales decline in Indonesia because of anti-Israel boycotts
▼ + stars: | 2024-02-09 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +1 min

New York CNN —Unilever is the latest company to report a rough fourth quarter because of boycotts against the company over the war in the Middle East. The company, which makes Vaseline, Dove soaps, Rexona deodorant and other household staples, said that sales declined 15% in Indonesia in the last three months of last year. “In Indonesia, we saw double-digit sales decline in the fourth quarter as sales of several multinational companies were impacted by geopolitically focused consumer-facing campaigns,” said Unilever CEO Hein Schumacher in a call Thursday. Other companies made similar statements recently about boycotts in overseas countries. Brands, which owns KFC and Pizza Hut, said its chains’ “sales were impacted by the conflict in the Middle East region with varying degrees of impact,” which dented same-store sales growth in several countries.

Persons: deodorant, ”, Hein Schumacher, McDonald’s Organizations: New, New York CNN, Unilever, Consumers, Brands Locations: New York, Indonesia, Western, Gaza, “

☆ European markets head for higher open ahead of a slew of earnings
▼ + stars: | 2024-02-08 | by ( Holly Ellyatt | ) www.cnbc.com time to read: 1 min

European markets are heading for a positive open on Thursday as investors focus on a slew of earnings set to come from Unilever, Societe Generale, Maersk, Siemens and Adyen. Regional markets retreated Wednesday amid ongoing uncertainty over the rate cut outlook. Japan's Nikkei led gains in Asia-Pacific markets on Thursday, hitting fresh 34-year highs, after a report suggested the country's central bank would not aggressively tighten its monetary policy. U.S. stock futures were little changed in overnight trading Wednesday after the S&P 500 finished the regular session on the brink of the 5,000 milestone. Investors will monitor fresh U.S. jobless claims data on Thursday to gauge the health of the labor market.

Organizations: Unilever, Societe Generale, Maersk, Siemens, Adyen, Japan's Nikkei Locations: Asia, Pacific

☆ Super Bowl advertisers brace for the Taylor Swift effect
▼ + stars: | 2024-02-08 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

Read previewSuper Bowl advertisers have decades of datapoints telling them when it’s best to show up during the big game. But the presence of Taylor Swift is adding a strange new dimension to a lot of conventional beliefs about the optimal spot for an ad to appear. AdvertisementLike many other advertisers, Hellmann’s had no idea when they locked in their Super Bowl buys early last year that there’d be a media frenzy around the romance between Taylor Swift and Kansas City Chiefs tight end Travis Kelce. Advertisers are already anticipating that Swift’s presence will drive more engagement for advertisers lucky enough to have booked the right spots, though it’s a bit of a crapshoot as there’s no guarantee when, or even if , Swift will make an appearance. There is also another spike in female viewership that happens during Super Bowl broadcasts.

Persons: —, it’s, Taylor Swift, I’d, ”, Chris Symmes, Kate McKinnon, Hellmann’s, there’d, Travis Kelce, Swift, they're, you’re, Jeff Gagne, “, haven’t, Taylor, Jake Marx Organizations: Service, Havas Media, Business, Unilever North America, Unilever, Super Bowl, Kansas City Chiefs, Chiefs, AFC, ”, Nielsen, Video Advertising, Super, Stagwell Media

☆ Unilever launches $1.6 billion buyback as CEO demands improvements
▼ + stars: | 2024-02-08 | by ( ) www.cnbc.com time to read: +3 min

Unilever launched a 1.5 billion euro ($1.6 billion) share buyback on Thursday after volumes increased for the first time in 10 quarters, although its CEO said its performance needs to improve. Unilever's shares rose as much as 4% on Thursday, hitting their highest point since it last reported earnings in October. Unilever said it expects "modest improvement" in underlying operating margin for the full year and underlying sales growth within its multi-year 3% to 5% range. The company reported a roughly 5% rise in fourth-quarter underlying sales, meeting analysts' average forecast, a company-provided consensus showed. Underlying fourth quarter price growth was 2.8% and underlying volumes were up 1.8%, rising for the first time since the second quarter of 2021.

Persons: Hein Schumacher, Charlie Huggins, Huggins Organizations: Unilever, Wealth Locations: Russia, Ukraine

Search resuls for: "Unilever"

25 mentions found