Gen Zs have found a more authentic resource when researching colleges: college content creators. College content creators give study advice and post snippets of day-to-day school life on TikTok. Helaine ZhaoThe rise of college content creatorsAs of October 29, there were 2.3 million TikTok videos under the hashtag "college life." The popularity of college content on TikTok has introduced a slew of content creators covering their school life. AdvertisementAt the same time, college content can also change how prospective students view a college for the worst, Greg Kaplan, a college advisor, said.

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Persons: Zs, —, Ryan Fuhrman's, TikTok, Z, Zers, Helaine Zhao, Zhao, Elise Pham, Pham, Lillian Zhang, UC Berkeley vlogs, Zhang, I've, Lucie Vágnerová, Greg Kaplan, Kaplan, Ryan Fuhrman, Fuhrman, Franklin Antonio, Franklin Antonio Hall — Organizations: Service, New York University, University of California, University of Southern, Google, Harvard, Stanford, Yale, Ultimate Ivy League, University of California Berkeley, UC Berkeley, Big Tech, BKT Education, Kaplan Educational, UCSD, NYU, USC, California State University, Franklin, Franklin Antonio Hall Locations: NYU, University of Southern California, Berkeley, Brooklyn, Fuhrman, San Diego, San Jose, La Jolla