The Calm app bought some prime advertising space on election night.
It bought ad blocks on CNN, ABC, and Comedy Central to give viewers "30 seconds of silence."
"I give this campaign an A+," said Pauline Brown, a marketing professor at Columbia Business School.
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The advertisement involved a video with the message: "We bought this ad space to give you 30 seconds of silence.
Persons:
Pauline Brown, —, Donald Trump, UVCEWlOqpB — Dean Phillips, Americus Reed, Reed, Joe Biden
Organizations:
CNN, ABC, Comedy Central, Columbia Business School, Service, The Wharton School, Trump