With Amazon announcing on Wednesday that the 2023 Prime Day sales event will take place July 11-July 12, now's an especially good opportunity for sellers to ramp up promotions. This year, there are some new deal offers Amazon is trying out, including exclusive deals on fast-selling items for Prime subscription club members, as well as Prime Day deals that will be available on third-party retailer websites, backed by Amazon's inventory and shipping infrastructure. You can learn a lot from Lightning DealsOn Prime Day, Lightning Deals are exclusively for Prime Members, but this type of promotion can be offered more broadly at other points of the year. Lightning Deals tend to generate excitement because they are only available for a short time. Customers can view available offers by clicking on the link on Amazon's homepage for "Today's Deals" or "Prime Day."

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Persons: now's, Phil Masiello, Troy Evans, Evans, Sellers, Gia Ching, it's, I've, Nick Mattar, Masiello Organizations: Amazon, GCC Consulting, Prime, Digital Locations: Skai, Digital Detroit