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☆ A new 'Corpse Paint' makeup palette is facing novel criticism: goth cultural appropriation
  + stars: | 2024-03-31 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com   time to read: +4 min
Read previewThe normies are coming for corpse paint, and the goths are pissed about it. He magically springs from the page to offer them the cosmetic kit, and voilà, they immediately transform into pale-faced, black-eyed corpse paint pros. AdvertisementIn comments on the ad posted to YouTube, a corpse paint purist complained the trendy palette would divorce the look from its black-metal roots. "My gripe is: why wasn't this sent to someone who does corpse paint?" Logically, I know this would never happen, but it would be nice for working makeup artists and the goth community to get some recognition."
Persons: —, Brittany Ludwig, Ludwig, Trisha Paytas, Reby Hardy, Hardy, Paytas Organizations: Service, Business, YouTube, e.l.f
☆ Brooke Schofield's star is rising with the 'Cancelled' podcast — and it's teaching her to deal with hate and scrutiny
  + stars: | 2024-03-20 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +8 min
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Brooke Schofield and Tana Mongeau on their "Cancelled" tour. But Schofield's confidence grew once her podcast with Mongeau, "Cancelled," launched in July 2021 and showcased her comic timing, fashion sense, and life stories. Schofield and Mongeau are also now taking their show on a US tour, which ends on June 2 in Oakland, California. "She's gotten hate for so many things and she's just really good at not taking it in," Schofield said.
Persons: —, Brooke Schofield, Hannah Montana, Tana Mongeau, Schofield, Mongeau, YouTubers Trisha Paytas, Jeff Wittek, Brooke Schofield Schofield, she's, Reddit, VidCon, She's, we've, Matt, I've Organizations: Service, Arizona, Business, YouTube, BI, Netflix Locations: LA, Oakland , California, San Antonio
☆ Polarizing YouTube star Gabbie Hanna has reemerged as a fitness instructor at a Pennsylvania YMCA after vanishing from social media last year
  + stars: | 2024-01-23 | by ( Geoff Weiss | ) www.businessinsider.com   time to read: +2 min
Read previewAfter vanishing from the internet last February — the month of her last TikTok and Instagram posts — controversial former YouTube star Gabbie Hanna has reemerged as a fitness instructor. Last month, the Lawrence County YMCA, located in Hannah's hometown of New Castle, Pennsylvania, announced her as their "newest instructor." In the quippily edited clip, which was first shared on the local YMCA's Instagram page, Hanna is seen dancing as she introduces herself as "your new instructor at the Lawrence County YMCA." one commenter wrote on the YMCA's Instagram post. Neither the Lawrence County YMCA nor Hanna immediately responded to Business Insider's requests for comment.
Persons: —, Gabbie Hanna, Hanna, Trisha Paytas, Jessi, Vazquez Organizations: Service, YouTube, Business, Lawrence County YMCA, New, YMCA Locations: Lawrence, Hannah's, New Castle , Pennsylvania, Lawrence County
☆ Affiliate marketing is becoming a PR nightmare for some brands as it strips their control over who promotes a product
  + stars: | 2024-01-12 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +6 min
"Sweet Loren's is not in any way affiliated with or working with Colleen previously, now, or in the future. We also did not pay any commission for sales through the attached affiliate link." An affiliate link is a custom link generated by an affiliate marketing platform that lets the influencer earn a small commission from every product or service sold using the link. Sweet Loren's could presumably appeal to Walmart or YouTube to remove Ballinger from their affiliate program. But when an influencer organically promotes a product or service and links to an affiliate link, the brand typically has no involvement, as most brands work with a third-party affiliate network.
Persons: YouTuber Colleen Ballinger, Ballinger, Miranda Sings, cohost Trisha Paytas, she's, Ballinger hasn't, it's, Loren's, TikTok, commenter, hadn't, Sweet Loren's, Colleen, Sweet, There's, Conor Begley Organizations: Business, YouTube, Walmart
☆ McDonald's Grimace-themed social media craze can also boost its shares, Truist says
  + stars: | 2023-07-18 | by ( Alex Harring | ) www.cnbc.com   time to read: +2 min
The social media success of McDonald's Grimace-themed birthday meal could be good news for the fast food chain's earnings and share price, according to Truist. Analyst Jake Bartlett raised his price target on McDonald's, which he rates a buy, to $335 from $327 previously. A highlight of the meal for customers — and a centerpiece of a social media craze — was a purple-colored, berry-flavored milkshake. To be sure, Bartlett said Truist data shows multiple other chains talso beating expectations for sales in the latest quarter amid surging demand. Of eight chains, data shows just two — Wendy's and Chipotle — could see slight misses on sales forecasts, he wrote.
Persons: McDonald's, Jake Bartlett, —, Barlett, Trisha Paytas, Bartlett, Chipotle, — CNBC's Michael Bloom Locations: Monday's
☆ 6 YouTube commentary channel creators explain why spilling tea is harder than it used to be
  + stars: | 2021-07-31 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +2 min
On YouTube, tea, commentary, and drama channels share goings-on, feuds, and debates surrounding the most famous creators on the platform. Dustin Dailey has been posting videos to his eponymous YouTube channel for about five years. Jeffree Star and James Charles, two of the biggest beauty influencers in the world, have both faced allegations of sexual misconduct. "It used to be a lot of fun to just make videos because it used to be petty stuff." Charles has since faced allegations of grooming from several underage boys.
☆ YouTuber Tana Mongeau's new manager discusses his plan to take her from internet star to mainstream celebrity, among clients like Scott Disick and Ray J
  + stars: | 2021-07-26 | by ( Kat Tenbarge | ) www.businessinsider.com   time to read: +5 min
After parting ways with her longtime manager, YouTuber Tana Mongeau signed with David Weintraub. Tana Mongeau's new manager is ready to make millions. "Tana is still a 23-year-old young lady but she is extremely savvy," Weintraub told Insider. Tana Mongeau is "Cancelled" on her new podcast produced by David Weintraub Entertainment and the Paragon Collective. According to Weintraub, Mongeau was in a "dark place" before they met, in large part because of what Weintraub described as exploitative management.
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