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Penn State fired offensive coordinator Mike Yurcich on Sunday, the day after coach James Franklin's team had another punchless performance against a highly ranked rival. 12 Penn State lost 24-15 to No. Penn State said running backs coach Ja’Juan Seider and tight ends coach Ty Howle will serve as interim offensive coordinators for the final two games against Rutgers and Michigan State. Yurcich has been with Penn State since 2021 as quarterbacks and offensive coordinator. Yurcich had stints as quarterbacks coach and coordinator at Texas, Ohio State and Oklahoma State before landing at Penn State.
Persons: Mike Yurcich, James Franklin's, Ja’Juan Seider, Ty Howle, Yurcich, Mike, ” Franklin, Drew Allar, “ I’m, ” Allar, , it’s, “ We’ve, Travis Johnson, Ralph D, Russo, ___ Organizations: Penn State, The Nittany Lions, Michigan, Ohio State, Rutgers, Michigan State, Big, Sunday, Wolverines, Buckeyes, Texas , Ohio, Oklahoma State, State College ,, AP Locations: Michigan, Texas ,, Texas , Ohio State, State College , Pennsylvania
Ad buyers said Amazon's demand-side platform is going head-to-head with Google and The Trade Desk. Amazon is making a new pitch to cut into the ad dollars that marketers spend with rivals like Google and The Trade Desk, multiple ad industry sources said. The advertising consultancy Jounce Media predicts that Google, The Trade Desk, and Amazon will collectively control about 63% of the DSP market share this year, with Google owning 41%, The Trade Desk capturing 12%, and Amazon getting 11%. Amazon's DSP has historically not been as strong in performance as Google and The Trade Desk, said Travis Johnson, global CEO of Amazon agency Podean. Google and The Trade Desk declined to comment for this story.
Persons: Hannah Grobmyer, Travis Johnson, Podean's Johnson, Pete Stein, Merkle, Stein Organizations: Google, Amazon, Jounce Media, Kepler Group . Finance, Kepler Group, CNN
Amazon's digital ad business is only behind Google's and Meta's — and it's already stolen budget from Meta. Today, that advertising business is no longer simply a way to drive product sales on Amazon. Amazon's ad business, which generated $9.5 billion during the third quarter of 2022, dwarfed Microsoft and Snap and ranked third behind Google and Facebook parent, Meta. There are now nearly 600 advertising partners in Amazon's advertising ecosystem, according to Amazon's directory of companies in the space. As part of its ambitions to grow advertising, Amazon also pitches a data clean room called Amazon Marketing Cloud.
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