AdvertisementIn addition to his eBay store, Richard owns a vintage clothing store, The Spot, in Coral Springs, Florida. Advertisement"The customer for a Tommy Bahama shirt is totally different from a customer that wants a Nike skateboard shirt," he said. For example, if you're selling a Tommy Bahama shirt, don't just title your listing "Tommy Bahama shirt," he said. "If your title says 'Tommy Bahama Shirt Purple Monkey Dishwasher,' nobody is ever going to search that," he said. So every single time a customer searches 'Tommy Bahama Hawaiian Shirt,' I show up; 'Tommy Bahama Camp Shirt,' I show up.

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Persons: —, Richard, he's, Richard S, It's, Tommy Bahama, Bahama, Tommy Bahama Camp, that's, I'm, I've Organizations: Service, CVS, Circuit, Business, eBay, BI, Nike Locations: Coral Springs , Florida, South Florida