For example, a company may tout the $5 million in its renewable energy investments for the year. Lyon: Greenwashing is any communication that leads the listener to adopt an overly favorable impression of a company's greenness. You may get a company that says: Look at this, we invested US$5 million in renewable energy last year. Instead they're coming from a voluntary offset that's offered by some free-standing producer that's not included in a cap. You can look at the whole movement toward renewable energy and companies that produce solar or wind energy.

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