In fact, 65% of TikTok users are likely to buy a product that they previously saw on TikTok in the future,[1] and 61% of users have made a purchase either directly on TikTok or online after seeing an ad on TikTok. It's been a pleasure to work with the team at TikTok to develop our content and targeting strategy. The campaign's final phase focused on conversions and utilized TikTok's newest conversion product, Video Shopping Ads. To read more about the impact that short-form video platforms like TikTok have across the marketing funnel, dive into this report from research organization WARC. Sources:1 TikTok Marketing Science EUI TikTok for Full Funnel Research 2023 conducted by Material2 TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material February 2022 (n=17,937).

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Persons: we've, It's, Tom Donegan, Sephora, PureGym, Brand, ghd, There's Organizations: PureGym, ghd, Brand, Insider Studios Locations: TikTok, Spain, ghd France, France, creatives